The New Year passed quickly. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Under the argument that "I haven't eaten a few meals at home after a year" under Li's mother's rolling pin, Li Fanyu, who has gained a little weight, has returned to the group.

After the festival, it's time to get to work!

The Range Rover has been publicized for a month, and the Ministry of Industry and Information Technology has taken up work on the third day of the Lunar New Year, and the audit work has been completed first. Although it did not catch up with the golden period of sales a year ago, the launch of Range Rover's offline line is already ready to be launched.

After a few days of preparation, Range Rover finally released the most conclusive news, the national listing!

After more than two months of research and development, Range Rover, which has been known as the "King of Pit Daddy" in the industry in the course of automobile history, has been reborn with the efforts of Li Fanyu and Zhengxin R&D engineers.

In fact, to be honest, in the time and space before the history of the automobile has not changed, except for the two models of Aurora and Discovery Shenxing, which were led by the Tata Group, the rest of the main classic cars are good.

Whether in terms of design or performance, it is still worthy of its high-end positioning. Like the Defender and Range Rover, it was found that these three models were all products above the pass line.

Although there are some flaws, the flaws are not hidden, and it can still be called a good car. But after Tata took over, all the models under the brand changed their taste.

In that time and space, there were three major contrasts.

"Santana that can't be broken, and broken China that can't be repaired. "The overbearing that can't be broken, the Jeep that can't be repaired." "The Land Rover that can't be broken is opened, and the Land Rover that can't be repaired." ”

All Land Rover cars have been on the top of the North American consumer complaint rate for many years, and it can be seen how hated people are if they can be regarded as a benchmark for extreme poverty.

But in fact, the design and concept are all right - the problem is with the craftsmanship and accessories, and the deliberate simplicity of the Chinese product.

Aside from the problem of simple matching, this is a corporate behavior.

Let's talk about the problem of craftsmanship and accessories, to talk about these two problems, we have to start with the Indian automobile industry.

India's auto industry is actually like that, and the level of the industry in China at that time was already very bad, but if you can find a backing for you, then India is the best choice.

In this amazing country, in addition to the unbearable curry taste, the entire manufacturing industry is rotten. How rotten is it?

For example, it is said that at a certain base of the Indian Air Force, pilots did not dare to get on fighter planes that were assembled and maintained by the base itself -- they were afraid that they would not be able to come back.

It's rotten like this.

The country has been colonized for too long, and the removal of its caste social structure has also made the manufacturing industry, which is home to a large number of lower-class people, seem incredibly careless and resigned.

And such a country that does not even have a good foundation wants to play with the design and manufacture of luxury cars, and the results can be imagined.

It can be said that the Land Rover in that time and space perfectly embodies this kind of resignation and carelessness. From the perspective of several frequent and widely criticized failures on all Land Rover models;

In the Chinese market, there is a joking among Land Rover owners: after four years, a Land Rover that does not leak oil is not a qualified Land Rover. Regardless of whether it is a flagship Range Rover or an entry-level Freelander, you can lift the lid and look inside as a paper paper that wipes your mouth after a meal.

In the North American market, the most complained about reason for Land Rover is oil leakage.

What is the reason for this?

The assembly process is not up to par

What is the cause of oil leakage? It is the gap between the machine and the pipeline!

Another point that consumers hate is that the electronic control system on the Land Rover model fails or the problem of frequent fault codes.

Although these faults cannot be said to be fatal or affect driving, they occur frequently and cannot be repaired well, which is also a reason why consumers are crazy.

Take Land Rover's control panel, for example, where the touchscreen often fails. But this is not a complete failure, but a failure to accurately convey control commands. For example, the owner of the car wants to listen to a song and orders music. But the map popped up with a click. For example, the owner of the car wants to use the map, but the stereo in the car is inexplicably irritable.

Of course, more often than not, neither of these operations can be carried out. The whole operation panel will be stuck in some strange place, one card is a whole day.

And similar to the reversing radar ringing randomly, and really encountered an obstacle when the alarm does not sound, this kind of nonsensical electronic control failure abounds.

In addition to the failure of electronic control, all kinds of buttons seem to have their own obvious personality, that is, do not listen to the owner's words, all kinds of fault codes are also annoying.

But these fault codes are not really faults in many cases. Maybe the owner was troubled by a yellow exclamation mark for many days, and when he went to the 4S store to eliminate it, there was nothing wrong with it, which may be caused by a slight and short short circuit.

By normal design, such a slight short circuit would not normally trigger fault detection. But I don't know what Tata's product engineers think, because there are many problems with the car, and the detection sensitivity is adjusted to be high.

It is estimated that it is either a show of brains, or the boss's salary is less.

But it is more likely that India's level of electronic component manufacturing has reached the limit of what they can do.

I heard that Apple has moved the production of the iPhone 8 fuselage to India, perhaps because Apple feels a strong threat from Samsung, and wants to compete strongly with Samsung in the future with the natural self-explosion rate.

Far from it.

It is because of this kind of problem that Li Fanyu has issued very strict requirements for the quality control of Range Rover.

Under the inspection standards and acceptance standards of Zhengxin perversion, if engineers and parts suppliers can make such mistakes, the probability is extremely low, infinitely equal to zero! It can be said that the above problems can never exist here in Zhengxin!

Li Fan's foolish Range Rover was considered from the height of the industry.

It can be said that the Land Rover brand is not only to enrich the group's SUV product lineup, but also to direct the sword to the luxury market!

Although in the second half of the previous year, Zhengxin had its own flagship model A8 on the market. But at that time, Zhengxin's production capacity was very weak. made its own flagship model, but it was not able to achieve an advantage in cost.

How did the luxury of the A8 come about?

It is created with the most stringent quality control system, the zero distribution supply of Zhengxin people and industrial parks with the spirit of frequency and life, and similar to handmade!

This can be seen from the cost of nearly 1.2 million yuan and the selling price of more than 2 million yuan for the A8 flagship version.

But after more than a year of development, we have made great progress in production capacity and scale, and everything is no longer the same as in the past!

Li Fanyu just wants to use Range Rover to set off a storm in China's luxury market!