Zhao Qian asked curiously, "What's the situation this time?"

Someone asked him for advertising endorsement again?

Zhao Qian's first reaction was, isn't Mo here to fool people again?

If it's Amazon's kind of store bully, forget it, Zhao Qian is not interested in entanglement with them, and would rather sleep at home.

Instead of wasting your precious time on them, you should waste it on yourself.

"Don't be busy refusing first,It's Hisense who contacted us this time,I think the conditions they offered are still very sincere。 ”

Zhang Siya hurriedly said.

Zhao Qian wondered: "Hisense, isn't Hisense making home appliances?"

In his impression,Hisense's products are mainly home appliances such as TVs, refrigerators, air conditioners, washing machines, etc.,The TV at home is Hisense's。

Do you want to ask yourself to speak for these?

Emmm, the other party doesn't have a hole in his brain, right?

Isn't this kind of generally looking for big star endorsements?

I thought that only Miss Dong Mingzhu was a clear stream in the home appliance industry, but I didn't expect Hisense to follow in her footsteps.

Zhang Siya explained on the other end of the phone: "It's not an electrical appliance, Hisense wants to find you to endorse their mobile phone this time." ”

"Cell phone?"

Zhao Qian was surprised, forgive him for being lonely and unheard, and he really didn't know that Hisense had its own mobile phone products.

Suddenly a little serious.

Zhang Siya said solemnly: "That's right, it's a mobile phone, they launched the A2 pro double-sided screen and ink screen mobile phone before, I have seen the advertisement, and it looks good."

But it seems that because the contract with the original spokesperson has expired,Plus the other party has recently had negative news,And last year's sales were not good,Hisense doesn't want to continue to sign a contract,Decided to find someone again。

As a result, I don't know why, it seems that the marketing director mentioned it, saying that he wanted to focus on online reading, and then found our company. ”

"Ink screen phone? seems to be very powerful......"

Zhao Qian scratched his chin, fell into deep thought, and searched on the computer casually, only to know what this ink screen was.

At the same time, I also searched for negative news about the original spokesperson.

"Is it because you want to attract users in the field of online literature that you are considering letting me endorse?"

Zhao Qian is not stupid, so he can naturally figure out the twists and turns.

In recent years, online literature has developed rapidly, and the number of readers has expanded exponentially, and it is indeed a good choice to target readers.

"In this way, their products have a certain overlap with the Kindle. ”

Zhao Qian grinned, this is interesting.

To say that at least in recent times, the most prestigious person in the online literature industry is not others, but his half-paper love letters.

So it makes sense to want to enter this market and find him to endorse.

But the other party is so sure that it will be effective to find him to endorse?

Online readers are not as sticky as the fans of those stars in the entertainment industry, so they may not buy it.

Or is the other party actually gambling?

Bet that his influence is strong enough to open up new sales for Hisense's products.

Zhao Qian bowed slightly, these are the things that the other party needs to consider, for him, just figure out the other party's target requirements.

If the sincerity is enough, then he will naturally not refuse.

Now it depends on the sincerity of the other party.

He asked Zhang Siya: "How much do you know about their product?"

Zhang Siya replied: "The specific situation is not very clear, there are still selling points, but the sales have not been able to go up." We'll get to that later, but now I'd like to tell you about the payment they give. ”

"Oh, how much are they offering?" asked Zhao Qian with interest.

The most important thing in cooperation is, of course, the negotiation of the conditions between the two sides, and the most direct way to put it is the issue of money.

Zhang Siya said: "500,000 yuan a quarter, but they asked to cooperate with their company's publicity as much as possible. After the first quarter, look at the sales results and then consider whether to renew. ”

Zhao Qian's eyes narrowed slightly: "One quarter is too short, at least half a year, 1.2 million for half a year!"

Other people's families are signed for a year or even two or three years, how can it become a quarter for themselves?

That's too much of an exaggeration, right?

"This ......" Zhang Siya hesitated.

In fact, 500,000 a quarter is not less, in other words, 2 million a year.

But it also depends on who it is, generally second- and third-tier stars are at the top of the price, but for first-line stars like Li Wanqing, it is a little insufficient.

At the level of first-line stars, they are not only interested in NET with more money and less money, but also pay more attention to the influence and potential of products in the industry, preferably the kind of mutual benefit, otherwise there will be some decline.

This is also why many people will take the initiative to reduce the endorsement fee when they choose to endorse international brands, just to raise their own level.

To put it bluntly, it is to improve one's own B character.

However, Zhao Qian didn't think about it so much, as long as the other party's products were okay, don't let him endorse any products with a bad reputation.

Hisense's brand is okay,It's just that the other party is not well-known in the field of mobile phones,The investment in publicity is not large,It's not a big-name star to invite,It's been silent。

Zhao Qian offered 1.2 million for half a year, and Zhang Siya was not sure whether the other party would agree.

is not the reason for the extra 200,000, but the other party obviously has little confidence in Zhao Qian and does not want to sign such a long contract.

Zhao Qian chuckled: "Don't worry, they will agree!"

Zhang Siya beat a drum in her heart: "That...... I'll get back to them first and see how they react. ”

"Well, you can do it, it doesn't matter if it doesn't work, anyway, I don't rely on this to eat. "Zhao Qian is very free.

Anyway, for him, even if he ends up in the soup, he won't be disappointed.

I am a writer, I rely on code words to eat, and I am not a star.

Zhao Qian was very surprised: "Tut-tut, did you really agree?"

"Not only that, but the other party also plans to hand over the advertisement to our company to shoot. Zhang Siya said happily.

"What about ad copy, do we do it or do they do it?"

"They said they would find someone else to do it. ”

Zhao Qian raised his eyebrows, but didn't say anything.

After all, my company is not a professional advertising company, and there may be no problem in shooting, but in terms of advertising planning, it is really far less professional than others.

Zhao Qian personally thinks that with so many domestic mobile phone manufacturers, Huawei should do the best job in advertising.

As soon as the waterproof advertisement of the Mate10 Pro came out, it was immediately widely reprinted and caused huge repercussions on the Internet. Netizens jokingly called Huawei an advertising company that was delayed by mobile phones.

It's just that the pig-like marketing team didn't take users into account at all, causing many old Huawei users to switch to other mobile phone brands.

For example, Zhao Qian, he has several mobile phones, and now Huawei is the least used, and most of the time he is left there to pile up dust.

Not only that, but he also found that not only Huawei, but also not only in the field of mobile phones, many large companies have a common problem, they seem to have a very consistent idea:

User, I'm your father!

Set a small goal first, such as 1 second to remember: Book Keju mobile version reading website: