On the third day of its release, "The Legend of Monkey King" not only fell behind in the single-day box office competition with "Journey to the West: The Great Sage Marrying", but the single-day box office did not rise but fell when the overall market trend was good, and only reported a mere 110 million.

What made "Monkey Sky Film and Television" and Huang Zihang even more frustrated was that "The Legend of Monkey King" did not even hold the fifth place in the single-day box office list, and was caught up and surpassed by latecomers.

surpassed "The Legend of Monkey King" on the single-day box office list is a domestic warm cartoon called "I Want to Be with You".

With the continuous development of the Dragon Kingdom film industry, not only the major types of films have repeatedly achieved good results, in the field of animation, the same outstanding results, has been for several consecutive years, there are a total box office of more than one billion explosive cartoons appeared, so far, the highest box office of domestic cartoons, is 2.9 billion, from the box office record of 3.1 billion created by imported cartoons, is not far behind.

"I Want to Be With You" was also released on the first day of the Spring Festival, with a box office of 80 million on the first day and 95 million on the next day, and on the third day of release, the single-day box office finally broke 100 million, reaching 110 million.

Its competition with "Monkey King" for the fifth place in the single-day box office list is more fierce than "The Great Sage Marrying" and "Going Home for the New Year", and finally "I Want to Be with You" completed the counterattack with a slight advantage of 60,000!

The excellent box office of "I Want to Be with You" is also inseparable from its good reputation, and its audience rating, although not as high as "Crazy Paradise 2", also has a score of 8.5, which is much higher than "Monkey King", which has fallen to 7.0 points.

In addition, following in the footsteps of "I Want to Be with You", the single-day box office has also broken through the 100 million yuan mark, and there is also a genre film called "Detective's Notes", with a single-day box office of more than 100 million, but his audience score is also 8.3 points, with a good reputation, and in the single-day box office competition in the next few days, he may surpass "Monkey King" at any time.

Turning over the single-day box office list on the third day of this Spring Festival, there was also a strange phenomenon that broke through the glasses of countless people and exceeded the imagination of countless people, and this sudden situation is also directly related to Zhao Zhenghao.

Originally, in the impression of fans, "Journey to the West: Moonlight Treasure Box", which should have been taken offline, actually won another 1% film scheduling rate on the third day of the Spring Festival, and the single-day box office received 20 million, re-entering the top ten of the single-day box office list!

At this time, with the continuous fermentation of the previous publicity, all those who pay attention to the Dragon Kingdom Film Market already know that the upper and lower parts of "Journey to the West" are split from a complete film, and if you want to really understand this movie, it is best to watch both the upper and lower films.

Therefore, although there are still many people who have not watched "The Great Sage Marrying", as long as they have a viewing plan, they will choose to watch it first if they have not watched "Moonlight Treasure Box".

And now, there are very few theaters that still schedule "Moonlight Treasure Box", and the only few theaters only schedule a few screenings a day, and the time period is not very good, and the ticket price is naturally a lot cheaper.

Fans have a demand for watching movies, and the theater scheduling rate is small, so there is a situation, more than a month after its release, "Moonlight Treasure Box" has a high attendance rate, which makes its box office have a shocking reversal!

At the same time, two films by one director appeared on the single-day box office list, which has never happened in the history of Chinese cinema, and the probability of this miracle will occur again in the future is very small.

This has created an excellent publicity stunt for "Nine Star Entertainment", and it is also the kind of fame and fortune.

So, on the fourth day of the Spring Festival, "Nine Star Entertainment" injected a sum of money into the publicity fee account of "Journey to the West", which had been almost consumed, setting off another wave of publicity @ tide.

In addition, under the instruction of Zhao Zhenghao, "Zhenghao Studio" launched a new wave of propaganda offensive for "Journey to the West", this time, they used the means of the Internet water army!

In fact, it can't be regarded as a real Internet water army, because "Zhenghao Studio" did not make a budget to pay for the cost of the Internet water army in this wave of publicity, and what they used, more precisely, should be the "tap water army"!

The approach of "Zhenghao Studio" is very simple, just make some of the highlights of "Journey to the West: The Great Sage Marrying" that contain novel and funny lines that attract enough attention into a promotional atlas and send them to the official scarf.

Zhao Zhenghao's die-hard fans, who have always paid attention to the official bib movements of "Zhenghao Studio", naturally saw this album full of conscience for the first time.

Although, before the release of "The Great Sage Marrying", the promotional trailer launched by "Zhenghao Studio" also contained the content on this atlas, but it was not as detailed as the content of the current atlas.

As a result, those who have already watched "The Great Sage's Marriage" can recall the wonderful scenes of the film from this atlas, and those who have not yet watched "The Great Sage's Marriage" will also be attracted by the content contained in this atlas, and will have more interest in "The Great Sage's Marriage" and a greater desire to watch the movie.

The reason why this propaganda method was released at this time is because the essence of the lines in "Journey to the West" is more concentrated in "The Great Sage's Marriage", and only when "The Great Sage Marries" is released, can this propaganda method be used to achieve the best publicity effect.

Moreover, only after the release of "The Great Sage's Marriage" and some people have seen this movie, can this atlas be released, so that "Zhenghao Studio" can gain better publicity effects without investing too much.

Because, it is certain that at such a time point as the first and second days of the Lunar New Year, the people who can walk into the theater to support "The Great Sage Marrying" are nine out of ten diehard fans of Zhao Zhenghao.

Only these die-hard fans of Zhao Zhenghao will willingly act as a "tap army" and spontaneously promote this atlas after it is released.

The development of things, as expected by Zhao Zhenghao and "Zhenghao Studio", after the release of this atlas that includes all the wonderful lines of the nonsensical comedy "Journey to the West", Zhao Zhenghao's huge fan group immediately turned into a "tap army", not only pushed it to the top of the hot search list for the first time, but also forwarded it one after another, and even relocated it to the WeChat circle of friends, so that it was pushed to hundreds of millions of potential moviegoers in a very short time.

With the tacit cooperation of "Zhenghao Studio" and "Nine Star Entertainment", on the fourth day of the Spring Festival, the attention of almost all fans who have movie-watching needs was occupied by topics and news about "Journey to the West".

Under such a breadth, depth, and scale of propaganda, many moviegoers who have no specific goals have set the first choice for watching the movie as "The Great Sage Marries".

However, at this time, the movie "The Great Sage Marrying" is not something that fans can see if they want to see it!

Taking the top five films at the box office on the first day as an example, "Going Home for the New Year" with the highest film scheduling rate is only 20%, and "Crazy Paradise 2", which has the lowest film scheduling rate, also has 14%, and the film scheduling rate on the first day of "The Great Sage's Marriage" is 14.5%, which is only 0.5 percentage points more than "Crazy Paradise 2" and 1.5 percentage points less than "The Legend of Monkey King", which has a 16% film scheduling rate.

After the box office was released on the first day, the major theaters immediately adjusted the film scheduling rate based on this, but the adjustment was not large, mainly focusing on the most disappointing box office "Monkey King", reducing its film scheduling rate from 16% to 12%.

The extra film scheduling rate was allocated to other films, and "The Great Sage's Marriage" also benefited from it, and the film scheduling rate increased from 14.5% to 15.5%, an increase of 1 percentage point.

On the third day of its release, the scheduling rate of "The Great Sage Marrying" was further increased to 17%, which is only 1 percentage point away from "Going Home for the New Year", which has the highest scheduling rate!

After the release of "Going Home for the New Year", although the box office performance was good, the single-day box office exceeded 200 million in a row and won two single-day box office champions, but its performance in terms of attendance could not satisfy the major theaters.

On the first day of release, it was okay, the attendance rate of the five films with a single-day box office of over 100 million yuan was above 70%, but on the second day of release, after the adjustment of the film scheduling rate, the attendance rate of "The Great Sage Marrying" did not decrease but increased, and the average reached 90%, while "Going Home for the New Year" is still hovering around 70%.

In order to maximize profits, although the box office performance of "Going Home for the New Year" was good and basically met expectations, its film scheduling rate was still adjusted, from 20% to 18% on the third day of release, and it was further adjusted to 17% on the fourth day of release.

At this time, "The Great Sage Marrying", which has already surpassed "Going Home for the New Year" at the single-day box office, has been further increased to 19%.

"Crazy Paradise 2", which has a good momentum at the single-day box office, has also increased its film scheduling rate to 16%, achieving a reversal of "Extreme Rescue", which has the most stable single-day box office performance, and "Extreme Rescue" is the film scheduling rate, which has been adjusted from 18% on the first day of release to 15% today.

The worst is "The Legend of Monkey King", on the fourth day of the Spring Festival, its film scheduling rate has fallen below the 10% level, leaving only 9%, from double digits to single digits.

The reason why it can still occupy the fifth position in the film scheduling rate is entirely due to the strong public relations ability of the producer "Qitian Film and Television", otherwise it will not only be surpassed by latecomers at the single-day box office, but also in the film scheduling rate.

After such an adjustment, the film scheduling rate of major theaters has been most directly reflected in the single-day box office list.

On the fourth day of its release, the single-day box office of "The Great Sage Marrying", boosted by a high film scheduling rate, good word of mouth, and overwhelming publicity, successfully broke through the 300 million mark and reached 330 million, and won the box office championship on the same day again.

"Going Home for the New Year" also reported a single-day box office performance of 290 million on this day, although the film scheduling rate was lowered, but the single-day box office still rose slightly, indicating that its attendance rate has increased, and the adjustment strategy of major theaters is correct, the audience of "Going Home for the New Year" is relatively stable, and the ticket purchase index has not been affected by the adjustment of the film scheduling rate.

"Extreme Rescue", which has also been lowered in film scheduling, has also seen an increase in attendance, with a single-day box office of 230 million on the fourth day of release.

With the combined blessing of super high reputation and continuous improvement of film scheduling rate, "Crazy Paradise 2" finally climbed to the third place on the single-day box office list on the fourth day of its release, with a single-day box office of 250 million, realizing the overtaking of "Extreme Rescue", and the next goal is to surpass "Go Home for the New Year"!

However, it is not easy to catch up with "The Great Sage's Marriage", which also continues to rise in the single-day box office, because at this time, the gap between "Crazy Paradise 2" and "The Great Sage Marrying" in the single-day box office has not only not been narrowed, but has been further widened.

On this day, the scheduling rate of "Moonlight Treasure Box" also increased from 1% the previous day to 2%, and the single-day box office reported 50 million, and the ranking on the single-day box office list climbed two places to eighth!

And "The Legend of Monkey Sky", which has a film scheduling rate of 4.5 times that of "Moonlight Treasure Box", on the fourth day of release, the single-day box office did not rise but fell, only a little over 100 million, and it was almost about to fall below the 100 million yuan mark, and its ranking on the single-day box office list has fallen to seventh place!

According to the attendance rate of "Moonlight Treasure Box", if you can get the film scheduling rate of "Monkey Monkey Legend", the box office on this day will be more than 200 million!

Of course, the actual situation cannot be calculated in this way, but the continued sluggish attendance rate of "The Legend of Monkey King" is real, the attendance rate of other films is seven or eight percent, and more can be ninety percent, and even in some screenings, there will be full attendance, and the attendance rate of "The Legend of Monkey King" is about fifty percent, which is not enough to watch.

In the case that the number of screens cannot increase, the attendance rate is the lifeline of the current hot film market, not only the lifeline of the released films, but also the lifeline of major theaters!

The low attendance rate of "The Legend of Monkey Sky" not only makes "Monkey King Film and Television" sad, but also the major theaters are also in pain!

In this case, it is natural and urgent for major theaters to further reduce the scheduling rate of "Monkey King Legend", which is no longer something that the public relations methods of "Monkey Sky Film and Television" can influence.

For the major theater chains, making money is the king! Whoever has a high attendance rate, who can make money for them, they will give more films to whom! Such a simple truth, the major theater chains that take profit as the greatest pursuit will naturally not understand!

As a result, on the fifth day of the release, the film scheduling rate of "The Great Sage Marrying", which has a high attendance rate, was adjusted to 20%, and the film scheduling rate of "Moonlight Treasure Box" was further increased to 3%, and "The Legend of Monkey Sky", which originally wanted to compete with "Journey to the West", only had a film scheduling rate of 5%, and it has been thrown away by "The Great Sage Marrying" in an all-round way, and it has lost its qualification to compete with it.