Chapter 338: Cultural Export

According to the order of the draw, the order of appearance in the first round of the finals of the first season of "The Voice of the Dragon Country" is Pi Yunlong, Zhang Ling, Liang Jianfeng, Jia Xiaoyuan, Wang Zhou, Li He, Zhang Yueli, Li Longyue, and finally Luo Dixin and Wang Lichao.

At the end of the lottery, the four mentors took their seats at the mentor seat.

Immediately, the first round of the finals began.

Before Pi Yunlong and Zhang Ling appeared, Ding Weixian first announced the promotion principles of the first round and conducted the first advertising oral broadcast of this live broadcast.

Although "The Voice of the Dragon Country" has become a phenomenal variety show, the ratings and on-demand volume are second to none among the programs broadcast in the same period, and there is no rival in music programs.

Originally, in front of the "Voice of the Dragon Kingdom", he still wanted to rely on his old qualifications to be the eldest brother, but the "super idol" of Mango Channel has been completely widened, and it is not the same.

However, "Zhenghao Studio" has no intention of immediately realizing the prestige of "The Voice of the Dragon Kingdom".

"Zhenghao Studio" is still quite restrained in the advertising and investment promotion of "The Voice of the Dragon Kingdom".

At the beginning of the advertising investment, only one title, two special contracts, and only three businesses were introduced.

Compared with the "super idol" that was broadcast at the same time and had seven advertising sponsors, he was full of conscience.

This makes the first season of "The Voice of the Dragon Country" not maximize the benefits in terms of advertising sponsorship.

In terms of ratings, on-demand views, topic discussions, etc., it is two grades higher than "Super Idol", but the advertising fee income is not much higher than that of "Super Idol".

In the finals that are being broadcast live, "Zhenghao Studio" actually has a lot of ways to get an extra sponsorship fee.

With the popularity of "The Voice of the Dragon Kingdom", the on-site fifteen-second oral advertisement, with a price tag of 5 million, a large number of advertisers will flock to it.

However, "Zhenghao Studio" did not make this hot money.

In this finals, "Zhenghao Studio" wants to build a music festival, focusing on the long-term interests of the golden sign of "The Voice of the Dragon Kingdom", and its eyes are not just staring at the eyes.

Now, the model of "The Voice of the Dragon Country" has been noticed by foreign TV stations, and the introduction of copyright is being negotiated.

The model of "The Voice of the Dragon Kingdom" is very mature and has strong replication.

At the beginning of the preparation of "The Voice of the Dragon Kingdom", "Zhenghao Studio" has already spent a lot of money and applied for and registered relevant copyrights around the world.

After the brilliant achievements of "The Voice of the Dragon Country" in the Dragon Kingdom, "Zhenghao Studio" can now collect money lying down with the copyright in its hand.

Due to the relatively late layout of the entertainment industry, Longguo's respect and attention to copyright began more than 30 years, and later, although it developed relatively rapidly with the strong support of the government, it only took 30 years to catch up with and surpass Europe and the United States, where the entertainment industry is developed.

However, one step at a time, one step at a time, one step at a time.

Dragon Country's entertainment industry, although the market volume has caught up with Europe and the United States, there are also many shortcomings.

Especially in terms of cultural export, due to the differences between the Dragon Kingdom and European and American countries in terms of political system and ideology, European and American countries have to bow to the Dragon Kingdom economically, but in terms of ideology, they have always maintained considerable vigilance against the Dragon Kingdom.

This makes the cultural export of the Dragon Kingdom in Europe and the United States have been quite unsmooth.

Movies have always been a powerful tool for cultural export.

It is with the help of Hollywood, a big killer, that the United States has been unscrupulously spreading its own values around the world.

And Dragon Kingdom films, twenty years ago, when they first started, they could only use some films that exposed the social problems of Dragon Kingdom to try to make a name for themselves internationally.

The so-called fifth-generation directors of the Dragon Kingdom established their position in the circle during that period.

After realizing the problems in this regard, the government of the Dragon Kingdom has made many efforts to further increase the support for the cultural and entertainment industry, and has also given considerable convenience to the entertainment talents of the Dragon Kingdom to go abroad.

The reason why Zhao Zhenghao has been able to mix like a fish in water in the entertainment circle of Dragon Country over the years is inseparable from the government's attitude.

Since he hit the stage of the Grammy Awards and came out with a song "Billie Jean" that shocked the world, Zhao Zhenghao's figure has been included in the eyes of the senior leaders of the Dragon State Government.

At that time, the leader was trapped in the difficult layout of the Longguo cultural and entertainment industry in Europe and the United States, and the appearance of Zhao Zhenghao made the leader see another possibility.

Previously, the means of overseas layout of the cultural and entertainment industry of Longguo was capital first, relying on the world-leading economic strength, economic vitality, and strong capital of Longguo, trying to violently cut into the cultural and entertainment market in Europe and the United States by means of reducing ten meetings.

The specific means is to wave a checkbook and try to directly enter those entertainment giant groups in Europe and the United States.

However, after more than ten years of proof, this method has not worked very well.

The capital with the background of the Dragon Kingdom has indeed acquired the equity of many first-class media and entertainment companies in Europe and the United States, but it has not won much right to speak, not to mention the bull ears in the practice world, and has not even achieved equal treatment for the Dragon Kingdom.

Poverty is change, it is a treasure trove of ideas left by the ancestors of the Dragon People.

When the road of capital first fails, leaders began to look for other ways to break the situation.

Zhao Zhenghao's appearance coincided with his meeting.

After Zhao Zhenghao opened his international prestige account with a song "Billie Jean", the leaders decided to use him as an opportunity to experiment with the strategy of leading the way with points.

The specific way is to strive to launch more stars with international prestige and hope to become international superstars, so that these individual stars can attract more and more people in Europe and the United States, so as to subtly change the deep-rooted prejudice against the dragon country in the subconscious of European and American people.

In other words, to follow the mass line.

When there are enough people in Europe and the United States to have good intentions towards the Dragon Kingdom, the cultural export of the Dragon Kingdom will be a matter of course.

Zhao Zhenghao's subsequent development has proved to a certain extent that this method is indeed effective.

Zhao Zhenghao: At present, in Europe and the United States, the number of fans is conservatively estimated to be more than 100 million, of which true love fans and die-hard fans account for more than half.

Such a huge influence, if used properly, can play an unimaginable role!

At present, the government of the Dragon Kingdom has no plans to use Zhao Zhenghao to do anything, but Zhao Zhenghao now has the ability to serve the country.

Zhao Zhenghao can have everything now, personal efforts are the most important, but the strong support of the government has also played a considerable role.

At least, having the endorsement of the government has saved Zhao Zhenghao a lot of trouble, so that he can devote all his energy to his career.

The entertainment industry is a big dye vat, the relationships in it are intricate, and bullshit is endless.

Without the endorsement of the government, "Zhenghao Studio" will inevitably be involved in these things.

Even if Zhao Zhenghao can rely on his own ability to settle these things one by one and get out of it, it will definitely take a lot of energy.

Zhao Zhenghao is also aware of this situation.

Although he was just a Luthor who mixed up at the bottom of the entertainment industry in his previous life, he was also an insider, and he also knew some secrets in the entertainment industry.

Although this world is slightly different from his previous life, it is still largely the same.

Zhao Zhenghao is not a fledgling stunned young man, and he doesn't believe that the mixed entertainment industry in his previous life has become white and flawless in this world.

When the "Zhenghao Studio" has made some achievements, but it does not have its current status and its strength is not enough to protect itself, Zhao Zhenghao has actually secretly prepared to be cut leeks.

Destroying wealth and eliminating disasters is a consensus in the world environment of the Dragon Kingdom.

As long as the leeks are not cut too much, within the tolerance of Zhao Zhenghao, Zhao Zhenghao will not be ignorant.

When he was making his first solo album, he invited Cui Ran, a bigwig in the circle and a well-connected person, to serve as a producer.

However, many of his preparations did not come in handy.

Those who have already targeted the "Zhenghao Studio" with no background and want to insert a knife are quite well-informed, and when they learned that Zhao Zhenghao had been included in the sight of the national leaders, they naturally hurriedly put away their careful thoughts.

Although Zhao Zhenghao doesn't know who it is, who is escorting himself, and what the purpose is, you clearly feel that this person or this force exists.

A few years have passed, and his mysterious "protector god" has not appeared for a long time, and Zhao Zhenghao is puzzled.

However, Zhao Zhenghao has nothing to do about it, so he can only put it on hold for the time being.

Although the government of the Dragon Kingdom did not get direct returns from the support of Zhao Zhenghao, there were already a lot of indirect benefits.

It is precisely because of Zhao Zhenghao, a pioneer who pioneered the way and represented the singers of the Dragon Country, breaking the dominance of Europeans and Americans over the most stubborn position of the Grammy Awards, that more and more singers of the Dragon Kingdom can truly open up the international market through this highest stage in the international music scene.

Now, Dragon Kingdom Music has truly entered the mainstream market of the international music scene.

Zhao Zhenghao has wedged a nail for the Longguo cultural and entertainment industry to gain a foothold in the international arena.

For the cultural export of the Dragon Kingdom, it really opened up the situation.

Now, the "Voice of the Dragon" model, which is originally created by the people of Longguo, will represent the cultural and entertainment industry of Longguo, and realize the real meaning of copyright output.

This situation is the first case in the Dragon Kingdom.

Prior to this, Dragon Kingdom mainly carried out copyright introduction in the entertainment industry, and had to pay huge copyright fees every year.

Now, I can finally see the money back!

"Zhenghao Studio" did not want to sell the copyright of "The Voice of Longguo" cheaply, which made the negotiation with foreign media groups progress.

"Zhenghao Studio" is not in a hurry, but the relevant institutions in charge of cultural export in the country are in a hurry, for fear that because the "Zhenghao Studio" side is too high in the copyright transfer fee, it will scare away those foreign partners.

However, the transfer of the copyright of "The Voice of the Dragon Kingdom" by "Zhenghao Studio" is a complete market behavior, and it is difficult for the government to directly intervene.

However, this can't help but be a nimble dragon countryman.

In order to promote the copyright output of "The Voice of the Dragon Kingdom" as soon as possible, the agency can directly contribute to make up the difference between the asking price of "Zhenghao Studio" and the bid of foreign copyright buyers!

Every year, the government of the Dragon Kingdom has a special fund to reward enterprises and individuals who have made achievements in cultural export.

Not only this special "National Cultural Export Office" has a sum of money in its hands that cannot be spent every year.

The department in charge of the cultural and entertainment industry also has a special fund to reward cultural exports.

"Zhenghao Studio" has been awarded by the competent department of the cultural and entertainment industry of the Dragon Kingdom many times for its outstanding achievements in overseas sales of albums and overseas box office of movies.

The total prize money is already more than 100 million.

And this time, if the "Zhenghao Studio" is black-hearted, it can take advantage of the promise of the "National Cultural Export Office" to make a big profit!

However, "Zhenghao Studio" has little interest in sucking blood from the state.

The reason why he has not let go of the copyright transfer fee of "The Voice of the Dragon Country" is not for money, but to show that he attaches great importance to the "Voice of the Dragon Kingdom".

Now that the government agencies have come forward, "Zhenghao Studio" no longer insisted, and the copyright purchaser took a step back and reached a cooperation intention, and everyone was happy.

……

Wang Yulan was responsible for the transfer of the copyright of "The Voice of the Dragon Kingdom", and Zhao Zhenghao did not spend too much energy on it.

Of course, Wang Yulan did not hide from Zhao Zhenghao about the coordination of the "National Cultural Export Office".

Wang Yulan didn't really want to deal with this government agency that she hadn't heard much about before, but Zhao Zhenghao knew the benefits of dealing with such an ad hoc agency that could reach the sky directly.

Besides, the "National Cultural Export Office" has said it so bluntly, and if the "Zhenghao Studio" doesn't know each other, it is to offend people.

The compromise of "Zhenghao Studio" was directly instructed by Zhao Zhenghao.

"Zhenghao Studio" is Zhao Zhenghao's Yiyantang, what he says, is what he says, although Wang Yulan is nominally his partner, there is no room for bargaining in the matter that Zhao Zhenghao has already decided.

Although Wang Yulan is already in a high position, Zhao Zhenghao's instructions have always been implemented without the slightest discount.

Because, Zhao Zhenghao has proved the correctness of his decision countless times with facts!

No matter how ridiculous this decision may seem when it was first made.