The fastest feedback is still the on-demand volume of video websites. Ｘ

The duration of a single episode of "The Voice of the Dragon Kingdom" is one and a half hours, plus advertising time, the duration is less than one hour and forty minutes, as long as it is clicked on by the audience, there are few who do not watch it.

The program was on the line at 9:15 p.m., so the first wave of on-demand was at 11 o'clock.

More than 50 million!

With the super attraction of the four mentors, as well as the vigorous publicity of "Zhenghao Studio", Oriental Channel and Penguin Video, the first wave of on-demand alone attracted more than 50 million viewers!

This amount of on-demand, there is no moisture at all!

Fake on-demand volume is a common method used by video websites.

In fact, it can't be said to be fake, but the number of viewers who only clicked on it for five minutes or ten minutes is also counted, and some of the extreme data are even counted for those viewers who just clicked on it and watched it for a few seconds, so there will be tens of billions of on-demand volumes.

The entertainment programs produced by "Zhenghao Studio" have always disdained to do these small means in terms of on-demand, everything is in accordance with the rules, such as "The Voice of the Dragon Country", a video with a program duration of more than an hour, only those that are watched for more than half an hour on demand are counted into the total on-demand.

This time is no different.

Moreover, in the case of "The Voice of the Dragon Kingdom", now I want to count those clicks that only watch the first few minutes, and there is no way, because almost all the clicks on the video will be watched!

Ninety-nine percent of the viewers who watched "The Voice of the Dragon Kingdom" for the first time were fans of the four mentors, and the loyalty of these viewers was the highest, and they laid the foundation for on-demand views.

When the first wave of on-demand of "The Voice of the Dragon Kingdom" came out, everyone's hearts were relaxed, and a thought was born: This wave is stable!

And it's as stable as Mount Tai!

Although the ratings of the TV station have not yet come out, the status of "The Voice of the Dragon Country" can already be determined!

Now, the importance of on-demand volume for entertainment programs simulcast on the Taiwan network is already above the click-through rate.

Now, young people's viewing habits have been biased towards mobile, and even the PC side has declined, not to mention TV.

At present, the main viewers of TV are people over the age of 50, and these people have little overlap with the target group of advertising.

Television stations are now trying to attract young people back to the television, but with little success.

Today's young people, mobile phones can't be left in their hands, even if they have to, sitting in front of the TV, most of their attention is on the mobile phone in their hands.

After listening to the mobile phone to watch the program, there is an incomparable advantage of TV, that is, it can interact with netizens who watch the program together in real time.

Sometimes, watching netizens complain is more interesting than watching the feature film of the show!

Therefore, if TV stations really want to produce their own trump card programs, they will generally adopt a self-made way to control the copyright in their own mobile phones, even if they want to sell the copyright of online broadcasting in order to recover the cost, they will also be mandatory, and the time of the network launch will be staggered, first of all, to ensure TV ratings.

However, now everyone who has a little ability is unwilling to guard the TV station's one-third of an acre and three points of land to endure hardship, there are so many mothers-in-law on their heads, the key is not to make money!

How much money can you earn from that dead wage?

Therefore, the mainstream of entertainment program production is no longer self-made by TV stations.

Even if it's self-made, it's also homemade by major video sites!

The nature and structure of television stations have limited them, and it is difficult for them to have the courage to invest a huge amount of money of more than 100 million yuan in advance to develop new programs on their own.

The show is successful, the cost is recovered, and the money is made, but it's okay to say, what if the show fails and there is no return?

The idea of "not seeking merit but seeking no fault" of the leaders of the television station has shackled their courage to innovate.

Not every program can be like "The Voice of the Dragon Kingdom", with Zhao Zhenghao, the gold medal planner, as a guarantee, and "Zhenghao Studio", a production company that is not bad for money.

You can't just look at how much money the various copyrights of "The Voice of the Dragon Country" have sold, but also see how much money "Zhenghao Studio" has invested in it in advance!

With a production cost of 600 million, except for "Zhenghao Studio", in the current Dragon Kingdom entertainment market, there is no second company that can take it out without blinking an eye.

If the project of "The Voice of the Dragon Kingdom" is placed in the hands of other companies, even if it is optimistic, the first thing to think about is to reduce costs as much as possible.

Recording venues can be rented if they can be rented, and recording equipment can be rented if they can be rented.

The mentor lineup, it is enough to have one of the four current mentors to suppress the formation, and the other mentors can be configured according to the standards of the first line, and there is no need to invite all the kings and queens.

In this way, the production cost of the program can be cut by at least more than half!

As for the recording effect, it's almost, a little stronger than other programs in the current Dragon Country Entertainment Market, just do it!

Like "Zhenghao Studio", from the beginning of the project, it is running for the highest standards, which is completely unnecessary in the eyes of others!

It's just a waste of money and nowhere to spend it!

As a result of thinking like this, it is natural that I can only salivate at the huge profits of "The Voice of the Dragon Kingdom".

High investment can lead to high returns, which is Zhao Zhenghao's consistent cognition.

If "The Voice of the Dragon Kingdom" had not had an upfront production cost of up to 600 million yuan, a lineup of mentors, and a lineup of special consultants, almost all the kings and queens in the music circle of the Dragon Kingdom, the investment would not have been so smooth, and the copyright fee would not have been so high!

Those manufacturers, TV stations, and video website people are not stupid, "Zhenghao Studio" is what it says, they finally pay so much copyright fees, because they think that "The Voice of Dragon Country" is worth this price!

Now, the program's on-demand and TV ratings confirm their predictions.

The TV ratings of the first episode of the first season of "The Voice of the Dragon Kingdom" are as high as 3.8, and the fourth issue will be in the next issue!

It's not ten years now, twenty years ago, when the market was constantly squeezed by video websites, even first-line satellite TV like Oriental Channel, the ratings of newly launched programs can break one, which means success!

If the ratings can break two, then the hat of the ace program can be firmly worn!

The ratings broke three, which can be described as a "miracle"!

Dongfang TV has high expectations for "The Voice of the Dragon Kingdom", but the expectation is only to evaluate the ratings to break two or three, and only dare to think about it in private.

I never expected that the market response of "The Voice of the Dragon Country" would be so good, and the ratings of the premiere broadcast successfully broke three, approaching four, how can the final performance be...... The future is too bright to imagine!

Twenty-four hours after the first episode of the first season of "The Voice of the Dragon Kingdom" was launched on Penguin Video, the number of on-demand views has exceeded 300 million!

The on-demand volume of these 300 million is genuine, without a little moisture!

If you want to follow the previous statistics of Penguin Video on the number of on-demand, even if this on-demand volume cannot be doubled, it can at least reach 500 million!

However, that kind of false on-demand volume has no meaning to "The Voice of the Dragon Kingdom"!

Therefore, although in terms of public data, the performance of "The Voice of the Dragon Kingdom" can only be regarded as good, and it is not amazing, and it is not ranked among the top few similar programs.

Just like the "Voice of the Dragon Country", which was launched one day later, Mango Channel's "Super Idol", its own 24-hour network on-demand volume, exceeded 500 million!

Whoever believes, who is a fool!

Not to mention anything else, Mango TV, the broadcast platform of "Super Idol", is absolutely impossible to have 500 million usages.

Even if the number of repeated viewing is deducted, according to the general statistical method, to reach 500 million on-demand views, at least more than 100 million users are needed!

Mango TV, which is self-operated by Mango Channel, can only be regarded as the second echelon in the online video platform.

Even if the number of users exceeds 100 million, as they advertise themselves, first-tier video sites like Penguin Video will not worry that their status will be threatened.

Because, now the focus of competition on video sites around the world is not the number of ordinary users, but the number of paid members.

Among the 500 million on-demand views of "super idols", the contribution rate of paid members may only account for 5%.

Among the 300 million on-demand views of "The Voice of the Dragon Kingdom", the contribution rate of paid members is more than 50%!

The two are not at all on the same magnitude!

Moreover, the conversion rate of new members of "The Voice of the Dragon Country" is also far ahead of the "Super Idol".

Although Penguin Video did not disclose the number of new paid members of Penguin Video who were affected by the "Voice of the Dragon", according to the hot market response of "The Voice of the Dragon", according to the analysis of industry insiders, this number will not be less than five million!

The estimated schedule of "The Voice of the Dragon Country" will be more than three months, and those who become paid members of Penguin Video will be affected by it, and the minimum payment period will be half a year, and many of them will directly become annual members!

Based on this alone, Penguin Video's copyright fee for purchasing the copyright of the "Voice of the Dragon Country" online broadcast will be recovered by most of it!

A good program in the true sense of the word is to be like "The Voice of the Dragon Country" to achieve the realm of mutual benefit and reciprocity for all participants!

The first episode of the program completely detonated the reputation of "The Voice of the Dragon Kingdom"!

In addition to the most interesting four heavenly kings and queen-level mentors who scolded each other on the spot, "The Voice of the Dragon Kingdom" also has many eye-catching highlights that have aroused heated discussions.

Blind selection is one of them.

When the "The Voice of the Dragon Kingdom" was first established, "Zhenghao Studio" declared that its program purpose was "to find the real good voice!"

At that time, everyone could not understand the purpose of this program.

What is a "real good voice" and how do you find it?

After watching the first episode of the show, all those who have these questions suddenly realized!

When the contestants are singing, the mentor has his back to the stage and the contestant, and he can't see the contestant's tall, short, fat and thin, beautiful and ugly, old and young, and the only basis for choosing is the contestant's singing!

The one chosen in this way is naturally considered a "real good voice".

Although in the eyes of some people, this blind audition method cannot guarantee fairness and justice in the true sense, but compared with other programs of the same type, "The Voice of the Dragon Country" has done its best to achieve the limit.

In this regard, there is nothing to blame!

Another highlight is the strength of the players!

The primary criterion for selecting contestants for "The Voice of the Dragon Kingdom" is its singing ability.

After layers of screening, coupled with professional guidance before recording, as well as the operation during the recording process, and the means in post-production, it is guaranteed that the contestants who are included in the feature film of the program are all good.

This is good, not the "good voice of the dragon country" talking to itself, but the recognized good!

The contestants of "The Voice of the Dragon Country", in terms of singing skills alone, all of them have the strength to make their official debut.

is even stronger than those so-called idol singers who have debuted, rely on a good skin, and fool the money in the hands of fans!

Especially the so-called national top 50 competition of Mango Channel's "super idol", which is really a heaven and an underground.

In fact, most of the top 50 players in the country of this season's "Super Idol" are the unsuccessful contestants of "The Voice of the Dragon Country".

Many of them didn't even pass the online primary election of "The Voice of the Dragon Country".

It can be seen from this that the strength of this season's "super idol" players is very bad.

In addition, although idols are now in charge of the Dragon Kingdom entertainment market, the most popular ones are not Liu Runze and Cao Ningyuan, who are powerful kings.

Although, there are continuous market analysis data showing that the prosperous market set off by the little fresh meat is a false prosperity, and the consumption power of young people under the age of 16 attracted by the little fresh meat is far less high than imagined.

However, the nature of the people of the Dragon Kingdom, or the nature of people, is to pursue this false prosperity.

The market is booming, no matter how much bubble it has and how many false ingredients it has, it just looks like a good thing on the surface.

There are always those who are willing to pay real money for this falsehood.

However, no matter how prosperous the market is, the capacity is not endless.

Over the years, the "super idols" of Mango Channel alone have created a batch of idols every year, which has accumulated over the years, but the number of so-called idols who have come out of the "super idols" has exceeded 100.

In addition, after the success of the "super idol" model, there has been a swarm of follow-up programs, and the idols accumulated over the years account for more than half of the number of stars who are still online.

More people have been swallowed up and eliminated by the fiercely competitive market!

Although there are many "super idols" who make stars, there are very few who are really famous.

Moreover, the vast majority of these people who have become famous are from the previous seasons of "Super Idol".

As the selection of "super idol" players pays more attention to appearance, and no longer pays attention to talent, the quality and success rate of star-making are constantly declining.

Now, most of the idols created by "super idols" are just taking advantage of the heat to make a lot of hot money.

Zhao Zhenghao launched "The Voice of the Dragon Kingdom" at this time, one of the purposes,