Chapter 68: "Little Times" (Part II)
Frankly speaking, Xu Hui has no opinion on Guo Jing, including "Little Times".
Even a little admired him.
A teenager from Zigong has created his own tomorrow with his hands, which is simply inspiring!
To paraphrase Guo Jing's own words: 'I am the contemporary Chinese dream!'
Big, he hacked you, shouldn't you be banned?
At the age when we were still anxious about exams, he already understood how to make money. The saddest thing is not here, but that we have left the age of anxiety about exams, and still don't understand how to make money, and he is worth enough for many people to look up to...
What teenager doesn't have a literary dream?
'I once dreamed of going to the end of the world with a sword and seeing the prosperity of the world...'
'The young man doesn't know the taste of sorrow, and he says sorrow for the new word'
Most of the post-80s generations have read "Phantom City", read "Left Hand Reflection, Right Hand Youth", and have had a sad youth...
The New Concept Essay Contest became his starting point!
Literary teenagers are sensitive, according to himself, because he has no money, he has been despised, it seems that because of some famous brand, and then he is crazy to buy luxury goods, and learned Shanghainese...
Therefore, the contempt of the Shanghai people prompted the evolution of Guo Jing and the birth of "Little Times"...
Gee...
By the way, as a literary youth, I think it is necessary to warn you: don't hack me in the group, I'm afraid of myself when I go crazy!
……
On June 27, "Little Times" premiered.
The theater chain gave 35% of the film schedule - it still depends on his market appeal.
The midnight performance of "Little Times" is 11 million, which is not comparable to "Smiling Proud Jianghu", but it also ranks in the top three of the midnight record of Chinese films!
On the first day of release, "Little Times" won 68 million box office, and successfully stepped on "Smiling Proud Jianghu", which was released for 14 days...
It's normal, no matter how Guo Jing says it, he is also a big V with 30 million fans, and the purchasing power of these fans alone is enough to ensure the box office of the movie.
Even if "Little Times" is a bad movie, since it can attract the '10 to 15-year-old moviegoers', it must be exceptional!
Well, this is Xu Hui's opinion!
From the perspective of investors, "Small Times" is a big profit.
To put it a little seriously, Guo Jingzhi is to Lay's, a bit like Feng Xiaogang is to Huayi, in this time and space, Lay's has not been able to bind Zhang Yimou, and the only thing that can be expected is Guo Jing and his "Little Times".
Before the release, although Zhang Zhao was full of confidence, he did not relax in publicity at all.
By the way, we must praise the marketing of "Little Times", they have determined the concept of fan movies, and clearly put forward: Now is the era of focus customization, and the reputation of the movie is related to who you shoot it for, who you let go to the cinema first, and when to enter the cinema, rather than letting a group of artists discuss the reputation of the film.
Yes, from the beginning, people were aiming for the coins in the pockets of the fans, not the majority of the audience.
So, you scold him for having an egg?
It's like if I were going to make a movie, you would definitely buy tickets to support it...
The masses are outraged!
Why is this also called a movie?
In fact, there was an omen before, because of various recommendations from the Happy Family...
"I don't know anything about Guo Jing, I don't know about him, I just think that the exaggerated, extravagant, empty, and insubstantial values promoted by this kind of movie have all kinds of harm and no benefit, I don't want to be a moral benchmark when I say this, I just don't want to see my younger brothers and sisters subtly affected by it, moaning all day long, worshipping gold and pretending to B"
"To be objective, to be reasonable, is that everyone will have a position. I told my mom that I hadn't studied international law and that history and didn't know whether the Diaoyu Dao was China, which was called objectivity, but my mom said, ", the Diaoyu Dao is China, and that's called the position... It's far away to go back to this broken movie, a bad movie, and don't explain that this is the position. ”
"I've never seen a movie that is so well promoted, you avoid it, it can jump under your nose and obey. But facts have proved that the more the publicity is promoted, the more veritable the bad movie is!"
"I don't want to talk anymore..."
Just take a few movie reviews and let you feel the anger from normal fans.
……
For Xu Hui, the release of "Little Times" marks that the market is getting closer and closer to his familiar timeline.
Of course, he knows very well how much harm movies like "Little Times" have caused to Chinese films, or how much impact they have caused.
The term fan movie was coined by Little Times!
Today's domestic films are difficult to appear like the "fifth generation" and "sixth generation" with overall intergenerational characteristics of the director group, but with the prosperity of the market, it has entered a diversified era of "a hundred flowers blooming and a hundred schools of thought contending".
Different from the directors who were basically born in the system in the past, with the vigorous development of the film industry, the professionalism of film practitioners is gradually strengthening and the team of practitioners is expanding, which greatly reduces the threshold of film production.
In general, "Little Times" is a film project with a clear commercial positioning and a clear target audience, which integrates high-quality film resources and assists new filmmakers to complete the production, sales and dissemination of films.
The box office success of "Little Times" is enough to prove that the Chinese people have become rich!
"Minren Daily" wrote a special review for "Little Times": Our film creation has made teenagers "hungry" for too long", and from the perspective of the development of the domestic film industry, "in the near future, these audiences who were once named by us as "NC fans" will inevitably become the main consumer force in the Chinese film market, and it is in this sense that their choices will also determine the future of the Chinese film industry." Today's Chinese films don't do too much for children, but too little – that's the big point of "Little Times".
Perhaps...
suddenly remembered Feng Xiaogang's words: The main reason for the garbage of Chinese movies is because there are a group of garbage audiences...
It seems that the tone is too intense, so change the tone: the aesthetics of domestic audiences need to be improved!
It's so much better that way!
All in all, in a word, whether "Little Times" is a bad movie or not has nothing to do with Xu Hui's half a dime.
However, a group of NC fans ran to his Weibo to leave a message, saying, 'Guo Jing's first work surpassed "Embroidered Spring Knife" at the box office, are you very jealous'
Or, 'Do you regret not participating in a classic like 'Little Times?'
Is this to drive him mad?