Thinking of these, Xia Yu also wondered how this high imitation machine came out.

But it's certainly not a coincidence! He hurriedly asked, "Have you got the machine?" How much is the similarity? What is their internal configuration?"

"I'm in the company, and I don't have it yet. But Sun Bin is now in Pengcheng, and he was also discovered by accident from a small channel. He said that the shape is similar, and the chip is also Philips, but the flash memory and other components are of the first grade, and of course, there is no SRS sound effect. ”

"What about the logos? Did they put the Polestar logo and the Polaris K2 on them?"

Even if Polestar's trademark review has not yet been completed, if the other party directly uses the Polestar logo, it can still file a lawsuit.

"No, their name is New Polaris, and there is no designation of the model series. ”

"S.hit! It's a deliberate sidekick, but we can't sue them yet!"

If Polestar's trademarks and logos have been formally approved, then such a high level of imitation can still be sued for commercial defamation. But now it can't, just imitation is not enough, and the "Trademark Law" of China cannot define this.

Now the big question is, did they just make a high replica based on the prototype shown at the press conference a few days ago? This speed is incredible!

Xia Yu didn't believe in this evil, he was the first to suspect that there was a problem with Wanjie Mold Company, which was bought out, and the second, and the last thing he wanted to think about, was that Polestar Electronics had a mole!

In any case, this problem must be dealt with strictly, Xia Yu said: "In this way, Luo Dong, I will have a detailed understanding of the situation with Sun Bin, and you will continue to organize the marketing department to contact retailers around the country, and ask them to assist in checking whether there are such high-quality imitation goods in the local area." Tomorrow morning we will have a meeting, and I will come up with a charter. ”

"Good!"

……

The news he got from Sun Bin made Xia Yu even more uncomfortable.

That company basically discounted the name of Polaris' new machine and then sold it, and it was concentrated in some less formal electronic cities.

Relying on the store guide to deliberately vaguely introduce the introduction, to deceive those who are attracted by TV commercials, but are not too familiar with Polestar and MP3.

According to Sun Bin and another colleague Ma Weiqiang, they found that at least in Pengcheng Huaqiangbei, the country's largest electronic product wholesale market, the high-imitation "New Polaris" that directly shipped should have exceeded tens of thousands of units, and it started as soon as the advertisement was broadcast yesterday.

In addition to the shape and color of this new Polaris are very similar to the Polaris K2, even the promotional slogan on the box is "luxury sound quality, ultimate enjoyment", which is simply imitated at home.

They tried to talk to each other as small retailers from other local sources, but they were very tight-lipped, saying that they only said that new products were advertised on TV and would definitely sell at a good price.

Judging from the wholesale price given by Huaqiangbei, they have three models with different configurations, but the current wholesale price is close to the retail price announced by Polestar at the press conference, and it will definitely rise by more than 10% to retailers.

Damn, this is definitely a long time ago, and it's completely aimed at Polestar!

Of course, Xia Yu knows that this kind of thing is difficult to avoid in China, because the entire electronics industry chain in Nanyue is too developed, and the cost of imitation of this kind of product with low technical content is too low!

Is it not just the electronic market?

The "shoe capital" and "leather capital" on the southeast coast, which one is not famous for this?

Of course, it is not possible to sit still, and if Polestar does not act this time, it will only make more and more rampant counterfeit products appear. Even if it doesn't work, you must show your attitude resolutely!

sat down and thought carefully for a while, and then exchanged opinions with Xia Mingde, Yang Chunsheng, and Xiao Wenjing on the phone, and finally decided on the initial countermeasures.

The first step is to officially publish the news on the official website and several major forums, and remind everyone to buy at selected Polestar retail stores, and look for the Polaris K2 logo. These posts all cost money to change color and be topped, at least so that true K2 fans will not be fooled, and the second is to call the 400 toll-free number or log on to the Polestar website to check the serial code as soon as they buy a new K2.

Of course, I also immediately contacted the commissioned production studio on the official website, so that they could add an official product serial code certification program, which is not troublesome, and it can come out in a few hours if you rush to work overnight.

One of the last processes in the production of Polaris K2 is also marked with an advanced laser coder with a serial number, and it is not bad to take this opportunity to officially publicize it.

In addition, in terms of follow-up measures, after the marketing department finds out the specific situation of this "new North Star", it is still necessary to officially issue a lawyer's letter and a media statement.

In any case, Polestar has to be tough this time!

Even if you can't really bring them down, you have to use this "Fangtong Technology" as a target to deter them.

As for the possible leakage of news, on the one hand, Liu Mingsheng and Li De were arranged, and at the same time, strict internal verification was carried out in the company's production department and channel department, the two most likely departments, and he also asked Dong Wannian, the big fat man of Wanjie Mold Company, to come out to see what he had to say.

……

On November 4th, Polaris K2 was forced to go on the market ahead of schedule under various "accidents", which shocked the attention of many other players in the industry.

But this was originally Xia Yu's trick.

In fact, the early appearance of high-quality imitations did make Polestar a little passive, but it was far from the sensation caused by the grand launch of K2.

With the continuous appearance of the "Cold" advertising song on several David TV stations and CCTV three sets, more and more people are attracted by it and begin to post on the Internet to ask about the specific situation. They don't need to search for this carefully, there have long been "enthusiastic users" spreading around, this song "I had a cold in that corner" has been exclusively bought out by Polestar Electronics electronic player copyright, will be built into the new Polaris K2 machine.

Coupled with the extreme reputation laid by the Polaris K1 era, and the gimmick of the first SRS sound player in China, the popularity of K2 on the first day of listing is amazing!

"This is the flagship store in Yangcheng, and there are already more than forty people queuing!" Zheng Wei personally stared at the store, and half an hour before the door opened at nine o'clock, he called the headquarters.

"Well, just control zhì good, we must strive for a good start!" Liu Mingsheng sat in the conference room, plus Luo Dong and a cadre of the marketing department, while holding a meeting and communicating with retailers around the world at any time.

"There are queues in all three of my stores, hehe, it's almost the same as the iPodMini in the store opposite a while ago. "Yang Shuo in Shanghai, as a diamond partner, directly delivered 5,000 units to four stores this time, so he didn't have to worry about the lack of supply, and called with a smile to report the good news.

"I'm Lao Zhou, Pengcheng Xinmao is also queuing here, there are a lot of people, everyone is complaining about why they haven't opened the door yet!"

"The situation in Rongcheng is good, many of them are old users of K1, I guess they want to give K1 away for their own use, haha!"

Retailers around the country keep calling the salesman who is docking, because the publicity is in place, and there is only one designated retail point in each city, and there are basically large or small queues.

Of course, there is also media attention, especially local metropolitan newspapers around the country, which are the most welcome to this kind of theme, and they start filming one by one with long guns and short cannons, and many small places and TV stations are attracted.

Seeing that it was about to be nine o'clock, Liu Mingsheng ran to Xia Yu's office, pushed the door and said, "Mr. Xia, the situation is very good......

Xia Yu was explaining to the head teacher Boss Fei on the phone how to say that a good kind of class can't be done in three days, listening to him shouting and glaring, and hurriedly said into the phone: "En, at most next week, it must be ......"

After hanging up the phone, Xia Yu said with a weak heart: "Please knock on the door first next time!

"Hey, of course I'm excited! More than fifty cities have lined up, our advertising effect is really good!" Liu Mingsheng was not embarrassed, his eyebrows fluttered, he was completely convinced of Xia Yu.

"It's because it's Saturday. Go and keep an eye on it, and after today, the internal inspection of the production department should also be careful, and I want the results within a week. ”

"Yes, as long as there is a problem here, I will definitely find out!"

……

It was not yet eight o'clock, and there was already a long queue at the entrance of the newly opened Polestar Electronics flagship store in Tianhe Square.

"Squeak-"

A taxi suddenly stopped from a distance, and a boy in a school uniform sprang out and headed straight for the line.

"It's over, there are so many people, I don't know if I can catch up!" muttered while shouting to the girl who came down from the plug-in slowly: "Feifei, hurry up and line up, one person can only get one!"

Polestar does have this rule, everyone can buy more K2s, but tickets for the launch event are per person's hair, and only the first 100 expire.

"I know, there should be sixty or seventy people now, I will definitely dare to go on!" The girl pouted and complained: "This Polestar is also real, it's not good to sell things, and I don't advertise it when I open a flagship store, but fortunately I only found out on the Internet last night!"

"Hehe, this is because we are in Yangcheng, and other places have no way to get up early and queue up!"

"Who said there was no way?" a young man with a peaked cap in front of him suddenly turned his head, "I got up early at five o'clock and drove from Pengcheng! I also saw the fifth woman in red at the front, I heard that she came from Fomen City by car last night, and arrived at three o'clock in the morning, only ranking fifth!"

"Ah!" the girl was stunned for a moment, stuck out her tongue and did not speak again.

Indeed, because Polestar only released a notice on the official forums and other places last night, the first flagship store will officially open tomorrow, and it is also on the list of the first batch of K2 to be launched. And the first 100 K2 users to visit the store will receive a ticket to the next Polestar launch event, so many fans are crazy!

Anyway, it's Sunday, you can continue to shop in Tianhe after you buy it, and the K2 with SRS is not expensive, many people get up early to line up, and some from other places rush over!

By almost nine o'clock, the queue had been lined up for a long time, and more than once traffic police came to maintain order, and in the end, even two people were left here.

This is the downtown area of Tianhe!

"It's nine o'clock, open the door! Let customers in in groups of ten! Pay attention to your expressions, and smile!" Zheng Wei breathed a sigh of relief and shouted.

The team was impatiently waiting, and when they saw that they had opened, they immediately flocked up, but four uniformed security guards stood at the door and stopped them: "Everyone in order, go in one by one, and those who cut in line and break into the store directly refuse to enter the store!"

Finally the line calmed down, and people began to rush in, followed by exclamations.

"It's a pink K2, it's so beautiful! I'm going to buy more!"

"SRS lives up to its reputation, it's definitely not worse than iRiver's, this time it's not in vain!"

"I'm sorry for driving over early in the morning to line up and get me three white ones!

Zheng Wei and a group of employees were well prepared, and they also dealt with these excited fans in an orderly manner, and at the same time reminded them to go out first after buying and then experience it, after all, there are still many people lining up outside!

PS: Thank you very much for the support of LumiaH, W**OO, love and dust~, and srqg!