Guanhai store. Pen ~ fun ~ pavilion www.biquge.info

In the office on the third floor, Li Dong looked out the window.

Staring at Carrefour on the opposite side, Li Dong frowned slightly, not knowing what he was thinking.

Cao Chun, who was standing behind Li Dong, looked depressed and a little absent-minded.

Liu Qi next to him looked at his watch and said softly: "Mr. Li, it's twelve o'clock, it's time to eat." ”

Li Dong waved his hand and asked Cao Chun, "What is your performance now?"

Cao Chun hurriedly said: "I counted it ten minutes ago, 970,000." ”

"970,000 ......"

Li Dong muttered, this performance does not sound low.

In the morning, the sales of a single store were nearly one million, and if it was spread out, I was afraid that I would be envious of others.

But in the eyes of Li Dong and Yuanfang, this performance is completely insufficient.

Located in the city center, with a business area of 5,000 square meters, a 10% discount, and a lottery to send a car......

After this series of activities, it is almost unprofitable to operate in the distance, and it is still the first day of opening, and the sales volume in one morning is only more than 900,000.

This is a provincial town, this is the city center!

If they are all at the level of Guanhai store, the total sales of the ten stores opened this time will probably not exceed 10 million by the evening.

At the beginning of the opening of Fucheng, the economic level was not as good as Pingchuan, and the number of stores was not as good as Pingchuan, and at that time, it also set a performance of more than 10 million in a single day.

Compared with the two phases, the opening of Pingchuan this time is a big failure!

Although Li Dong had been prepared for a long time and knew that the pressure of competition this time was too great, this result still made Li Dong full of disappointment.

He said that it doesn't matter if he makes money or not, but according to today's market, I'm afraid that these stores won't want to make much money in three or two months.

The total investment of these ten stores is close to 50 million, and if it is placed elsewhere, it can be as long as a year, and as short as three or five months.

But now it seems that the 50 million yuan is far away from returning to its original cost.

This is just the beginning, there are more than 20 stores ready to open next, with a total investment of more than 100 million, if it is all at today's level, Li Dong may have to vomit blood.

More than 100 million yuan was pressed in, but he couldn't get back to his roots in three or two years, so he had to die of depression.

The golden period of the supermarket industry is only five or six years, and it will take two or three years to return to the capital, how much can you earn in the next two or three years?

For others, it may be worthwhile to double their investment in five or six years, but in Li Dong's view, it is a huge loss.

A series of thoughts popped up in his heart, but soon Li Dong suppressed it.

Speaking of which, it is still the fault of competition, if you kill several other supermarkets, and the distant one dominates, the result will be very different.

Although he didn't make any money today, Li Dong believes that several other supermarkets are not having a good time.

Now it's up to who can drag whom, if you can squeeze out the others, the days of making money are still ahead.

Li Dong took a long breath and said to Cao Chun: "Do a good job, keep up the good work." ”

Cao Chun's face flushed, and he said in a low voice: "Thank you, Mr. Li." ”

To be honest, today's performance made him lose face once, and he said a lot in the morning, but the result was unsatisfactory.

For others, the turnover of one million in one morning is at least 1.5 million in a day, which is not a bad performance.

But who is he, he is the champion store manager of the third-level store in the distance last month!

The third-level store is located in Fucheng, with an area of only 2,000 square meters, or in a county seat, and he has done a performance of 1.5 million a day for such a store.

And now, there are countless activities, the publicity is overwhelming, the price is almost not profitable, the geographical location and area are far better than the previous store, but the turnover on the first day of opening is actually at this level!

Cao Chun was simply embarrassed.

Li Dong glanced back at him and saw that his face was flushed, knowing what he was thinking.

smiled and said, "You did a good job in this, mainly because of competition." The two stores are too close to each other, and Carrefour has been open for more than a year, so this result is not surprising. ”

Carrefour is also playing activities, and the customer group has been diverted a lot.

In addition, there is a stable customer base on the opposite side, and it is unrealistic to want to grab the other party's business at one time.

Knowing that Li Dong was giving himself a step, Cao Chun took a deep breath and said: "Thank you, Mr. Li, but this is just the beginning, and then Mr. Li can rest assured that the first store in Guanhai will not be embarrassed by me!"

Li Dong raised his eyebrows and said: "Steady and steady, don't put too much psychological pressure, I'm ready not to make money for a year." ”

Cao Chun didn't speak again, and now everything he said was empty.

If you want to save face, you can't just say it, you can't get results, and no matter how good it sounds, it's nothing.

Others don't care whether you are under pressure or not, whether you are a strong competitor or not, they will only say that they are stunned and ineffective.

Originally, he was a newcomer who had just joined the company and became the manager of Guanhai store, which aroused the envy and jealousy of countless people, but now his results are not satisfactory, and I am afraid that gossip is indispensable.

At the beginning, Qi Yunna, the city manager of Fucheng, was the same, but in the end, on the opening day, she turned the tables in one fell swoop and slapped countless people in the face, and finally sat in the position of city manager.

And he failed to open today, if there is no result in the future, not to mention whether Li Dong will withdraw him, he himself has no face to stay.

Li Dong saw his expression and didn't say anything more.

Glancing at Carrefour on the opposite side again, Li Dong said: "This is not only a challenge, but also a grinding, do it well." ”

After speaking, Li Dong walked out of the office, Cao Chun was stunned for a moment and chased after him and said, "Mr. Li, lunch ......"

"I'll just eat it myself, I'm already busy today, so I won't make a mess. ”

Seeing Li Dong and Liu Qi leaving without stopping, Cao Chun clenched his fists, feeling a little uncomfortable in his heart.

……

After lunch, Li Dong went to several other stores for a turn.

By the time I got back to work, it was almost eight o'clock.

The other employees are off work, the lights on the finance side are still on, and the lights in Sun Tao's office are not off.

Li Dong knocked on the door of Sun Tao's office, and when he heard the response from inside, he pushed the door and entered.

When he entered the door, Li Dong shook his head and said, "Brother Sun, you are not young, find a daughter-in-law as soon as possible." Anyway, he is also the general manager of the company, so he hides in the office and eats a boxed lunch, can he fall or not?"

Sun Tao smiled, wiped his mouth with a tissue and said, "Anyway, it's all about filling your stomach, and you can eat the same thing." ”

"According to what you say, it's useless for us to make money? Anyway, if you don't die of hunger, you just need to have a meal, so why bother making money in other places. ”

"If I don't argue with you, I can't argue with you. ”

"You're running out of words. Li Dong laughed and said, "To be serious, when do you find a sister-in-law, I will wrap you with a big red envelope and send you to spend your honeymoon abroad." ”

"Don't rush ......"

"It's not a hurry, you're 35 this year, right?"

Sun Tao said speechlessly: "Can you not reveal my age, I have always told others that I am thirty." ”

Li Dong laughed, and after laughing, he asked, "Seriously, I haven't met a suitable one?"

"What, you're still going to help me protect the media?"

Sun Tao said and waved his hand: "Don't mention this matter yet, what's the situation?"

When it comes to business, Li Dong didn't joke that Sun Tao arrived, shook his head slightly and said: "It's not good, the three are all cutting prices and discounts, and it seems that they are going to fight us to the end." Today, ten stores, sales may not exceed 10 million. ”

Sun Tao frowned slightly, this result is indeed not good.

With a turnover of less than 10 million, plus activities and expenses, ten stores are opening today, and the profit may not exceed 300,000.

In other words, the average profit of a single store is only 30,000, and on the first day of opening, a store makes a profit of 30,000, which is too little.

Last year, the Dongping store opened, and the profit on the day was nearly 200,000.

The opening of the Longhua store was even more profitable, with a profit of more than 500,000 yuan a day.

In such a comparison, the gap is too big.

Sun Tao knocked lightly on the table, and said after a long time: "The price war is too bad, why don't you talk to them?"

Li Dong frowned and said, "Are they willing?"

He also doesn't want to fight a price war and lose both.

If all of them are restored to their original prices, it will be easier to wait for these new stores in the distance to gain a foothold, and to clean up a few supermarkets.

After all, when it comes to the number of stores, one store in the distance is almost equivalent to the sum of other supermarkets in Pingchuan.

As long as you accumulate popularity for a period of time, the customer base in distant places will definitely increase, and it is not much trouble to seize market share.

The key is that Li Dong can think of it, and the person in charge of other supermarkets can naturally think of it.

The reason why they take the initiative to fight the price war is to make the distant branches untenable, and the more branches represent more investment, and they do not make money or even lose money for a long time, and the distance is more uncomfortable than them.

"Try it, how do you know if you don't try. Tomorrow I'll ask my old boss for a cup of tea and find out. Sun Tao smiled.

Li Dong nodded and didn't speak, he naturally knew who the old boss Sun Tao was talking about.

However, Li Dong didn't report much hope, Carrefour's business today is not bad, and the capital is strong enough, how can it be so simple to defect.

Moreover, the price war is not something that a branch manager can decide, and this matter depends on the thoughts of Carrefour's senior management.

In Li Dong's view, the only way to get them to give up is to let them see the determination in the distance.

The two chatted a few more words, and there was a knock on the door with a "knock knock".

Liu Hongmei entered the door and saw that Li Dong was also there, so she greeted him and said, "Mr. Li, Mr. Sun, the performance of each store has been counted at eight o'clock." ”

"How much?"

"A total of 10.25 million!"

"More than 10 million?"

Li Dong was a little surprised, according to his previous estimates, it may not exceed 10 million by the end of today.

But now it's only eight o'clock, why did the performance suddenly skyrocket.

"Mainly on the side of Guanhai No. 1 store, the performance of the afternoon has risen amazingly, and now it has exceeded two million. Liu Hongmei replied.

Li Dong was really a little surprised now, it stands to reason that it is not a holiday, it is dark early, and the morning is the golden time.

In the morning, the performance of a store in Guanhai is only more than 900,000 yuan, and there are more in the afternoon than in the morning, which is a bit unscientific.

Liu Hongmei replied: "A car came out of Guanhai No. 1 Store in the afternoon, so the performance increased significantly. ”

Li Dong suddenly understood, no wonder this is the case, since he was hit by the car, it is not surprising that his performance has skyrocketed.

But it's only the first day, and another car has gone out, and I'm really unlucky.

It was the same last time in Qingyang, the car was gone on the first day.

It seems that if you do another event next time, the winning rate will have to be lower, otherwise these prizes may not last long. (To be continued.) )