Chapter 241: Are You Saying Ma Yun Is Stupid?
Xia Yu was taken aback by Liu Qiangdong's idea. [No pop-ups.]. shǒu jī端 m
eBay and Taobao are already so big, even if they are Dangdang, Excellence has already obtained Series C financing, your brother Dong is not good at B2C, what are you doing in the troubled waters?
Liu Qiangdong noticed Xia Yu's surprise and added: "Of course it's not to copy them, I started as a digital IT business, and I will definitely start from here first." Don't worry, in this one-third of an acre, I will definitely be able to play well with them, we are rich in resources!"
"What about the business model?" Xia Yu paid more attention to this, but did not break it for the time being: "Your team, the advantage of the relationship between these IT digital channels, right? Do you want these distributors to open your store?"
"Yes, they should be happy! I can design a more 'sexual' store template for them, and you can also tí gòng customer service support, they only need to take care of the delivery and after-sales service!" Liu Qiangdong is serious.
Eh, Xia Yu has a little headache, could it be that he is thinking about it?
In later generations, he actually did not have a detailed understanding of the early development history of Jingdong Mall, and he didn't remember whether Liu Qiangdong had gone through this "detour" at the beginning.
Yes, in his understanding, the foundation of Jingdong Mall, or the core competitiveness before the open platform at least 13 years ago, is self-procurement and self-sales, plus self-built warehousing and logistics system, and on this basis, it has formed a user reputation of "excellent quality and fast delivery".
In particular, after the mainstream IT stores dominated by several major shopping malls in Guancun have begun to take the pit 'blind' kidnapping model, Jingdong Mall is even more outstanding, completely occupying the boss from IT electronics to the pan-3C market.
In contrast, directly learn eBay and Taobao to establish an e-mall platform, so that those traditional dealers can sell goods on the platform themselves, not to mention how to compete with the two giants, just the continuous joint and several liability of stealing customers will completely destroy the reputation of this mall, and I don't know how much effort it will take to make up for it in the future.
"Brother Dong, I think I have to listen to your plan for e-commerce and the development of Jingdong Mall again. Xia Yu said in a deep voice.
As if noticing that Xia Yu's expression and tone were a little wrong, Liu Qiangdong stood up from his seat and said seriously: "Mr. Xia, since I was in college in 1998, I have been doing business for several years, how to compete with giants, how to make money, I think I think very clearly." ”
"You don't look at excellence, Dangdang have taken a lot of money, ebay, Taobao is more like giants, yes, we started late, do not have a lot of experience in e-commerce, but I believe that with my understanding of commercial retail, as well as the brothers dare to fight hard, we will be able to fight a bloody road!"
"Yes, last year we were mainly offline chain stores, counting as lines, and at the end of last year, we also had cosmetics, and some bags and leather goods, and we also tried to expand ......"
Xia Yu was speechless when he heard this: "You have also made cosmetics and bags?omg, what do you think Brother Dong......"
"I didn't think much about it, we tried, and the results were not bad, at least in terms of profit, IT products are much better!"
Yes, Xia Yu is a little out of line.
I really don't know if Liu Qiangdong later strengthened the path of B2C and began to take a detour, or if he invested in him and caused the butterfly effect that changed the trajectory of history.
If it's really the latter, then I really owe a lot of favors to this lifelong business tyrant and "'milk' tea" husband......
"Of course, I still think we should focus on it, so I have cut these categories on today's 'spring' day, and now Jingdong Mall is still focused on the 3C field...... "Liu Qiangdongma added.
Xia Yu pressed his forehead, walked straight to Liu Qiangdong's desk, picked up paper and pen, and drew three circles directly on the left side, writing B2B, C2C, and the larger B2C names.
"This is HC and the League of Nations in the group of buildings behind you, they are doing the 'trading' platform of enterprises, mainly the 'trading' between traditional enterprises, which belongs to B2B.
"Taobao, and eby, anyone can open a store, and those who buy clothes offline can also sell them online, directly facing consumers, this is C2C. They are equivalent to opening a large shopping mall, collecting rent from one merchant after another, but not selling goods to users.
"And then here," Xia Yu clicked on the B2C with a heavy pen and looked at Liu Qiangdong: "Do you know how Dangdang sells books?"
"You know, they buy books directly from the publishing house, press the payment for the goods for a while, and then sell them and then give the publisher money. In fact, it's similar to a big retailer, but the xiāo shòu channel is there. ”
"That's right, this is called B2C, isn't this the kind of play you opened in more than a dozen offline stores before? Why do you want to learn Taobao, eBay, and play C2C now?"
"But if it's the same as selling books in Dangdang, even if the payment is pressed, the cost of making computer 3C is too high! And it's no different from Suning and Gome, these two giants are here, how can I get ahead!" Liu Qiangdong obviously saw it through, but he didn't understand it.
"Money is not a problem, you can do it vertically first, let's talk about computers, and then add some more popular digital products, small household appliances and the like are stopped first. As long as you do this, you can truly grasp the core of this business, know what users like the most, and give full play to the advantages of your team, and build a good reputation in terms of quality assurance, logistics and distribution, after-sales service, etc., so that you can go further in the future. ”
"But you can't make much money like this, right? I'm afraid I'm going to lose a lot!" Liu Qiangdong saw the crux of the problem at a glance.
Yes, Xia Yu understood, Liu Qiangdong understood everything, maybe he had thought about it, but he was really poor and scared before, and he really wanted to get rich.
I don't know what factors prompted him to change in his previous life, but now he can only rely on himself.
"As I said, the front is not a problem. Which do you think is profitable, Taobao or eBay? The Amazon mall, which is in full swing abroad, is losing even more money! And I promise," Xia Yu slapped the pen on the table: "As long as you don't deviate, I, Bluestar Ventures, will always support you." In less than five years, Jingdong can rise, and your worth will not be less than 1 billion!"
What the?
Liu Qiangdong was taken aback, 1 billion?
"What, don't believe it? Then why don't you sell Jingdong to me, sign a 10-year long-term contract for me, and I will give you an annual salary of 10 million a year, and it can increase according to performance every year, what do you think?"
What do you think?
Don't do it!
Liu Qiangdong shook his head without thinking about it: "I won't sell Jingdong......!" Can pure B2C really rise? Then, I'll listen to you! Make IT consumables and computers first, and I'll let them change the station back!"
Ha, this guy is still reluctant to give up his shares, but Xia Yu is not surprised, this is the Liu Qiangdong he is familiar with.
"Don't worry, I still have an idea for you to hear," Xia Yu said mysteriously: "What do you think of the prospect of that 'Alipay' made by Taobao?"
"I've heard that Alipay that Ma Yun did, I also advertised in the "National Computer News" a while ago, saying that what to do "full compensation" payment, it seems that the user has a problem buying something on Taobao, and they compensate, in the final analysis, Taobao guarantees the 'delivery' to prevent the seller from delivering the goods or something, do you say Ma Yun is stupid?"