Xia Yu has never been the kind of person who will do anything in the mall in order to win, he didn't do it before, and he doesn't want to in the future. 【Fengyun Reading Network.】

But why retreat from all these competitions on the table?

In his plan, Polestar Electronics is not a step-by-step development path, since it has chosen to attack in a high-profile manner, it must go all the way and overcome obstacles.

With this in mind, he replied to several emails one after another.

Whether it's an advertising war or a public opinion sniper, Polestar, which has plenty of cash flow, is not afraid of others.

As for channel suppression, with Polestar's imperfect direct sales system, although it is not yet possible to guarantee that every city can attack strongly, it can almost guarantee 20,000 A100 shipments by keeping more than 100 key cities.

This is Xia Yu's bottom line.

If it is lower than this number, it means that Polestar's channel resistance is weak and there is no ability to fight tough battles, so Hua Yongqing will have to work harder.

The last thing Xia Yu is afraid of is to reduce the price.

In the current market, the low-profile mobile phones of international brands such as Samsung and Nokia are all around 1,000 yuan, and Xiaxin and Bird are also around 700. With the current national uniform price of 588 yuan for NJStar A100, it is not afraid of price reduction in a short period of time.

And if you really want to fight, why not drop A100 by 50?

It's just that he won't choose this step unless he has to.

As he said to a group of executives before, the positioning of the A100 will be a flagship model that will occupy the market for a long time and contribute to the brand value for a long time.

"Are you still busy...... I don't know when, Xiao Jing woke up, draped in a silk shoulder, walked behind him gracefully and lazily and hugged him gently, "Rest early!"

Feeling the care of the beautiful woman, Xia Yu's heart warmed, and he said softly: "It's okay, I'm done with this, did I wake you up?"

"No, I woke up by myself, I always feel that something is missing...... Xiao Jing's expression at this time is like a shy girl, and there is no such thing as a strong woman in the workplace on weekdays.

This is my woman!

Xia Yu suddenly became excited, slammed the laptop, turned around and picked up the beauty, and strode into the bedroom.

Sleepless nights.

…………

This time I came to Yanjing because of Xiao Jing, I was impulsive, but Xia Yu also had something to do.

In addition to taking a look at the progress of Autohome and Douban, which is quite concerned, there is also the most important thing - Liu Qiangdong's Jingdong Mall, which has almost started a real line expansion, he and Xia Yu have had several phone exchanges before, but "Brother Dong" has not thought about it yet, and has been hesitant.

Xia Yu didn't want to interfere with this reckless hero's entrepreneurial path, but after all, he had a prescient advantage, and he was happy to see it happen if he pushed it within an acceptable range.

So early the next morning, his first stop was Sekimura.

In 2005, Guancun was far from being surrounded by high-rise buildings, but several large electronic stores and office buildings had already been built.

Jingdong Multimedia Company, which has been renamed "Jingdong Mall", also moved into the office building at this time, with nearly 100 employees - half of them are students pulled by Liu Qiangdong from Beijing Post and Huaqing.

"The students are cheap, and these guys are absolutely passable!"

Warmly meeting and shaking hands, listening to Xia Yu ask this question, Liu Qiangdong said seriously.

"You're really a thief!" Xia Yu smiled and walked around the office with him, thinking that the results of his Huaqing University escort were coming down soon, and many of them were his seniors, and he had a strange feeling in his heart.

"The students of Beijing Post and Huaqing are easy to use, this is a golden rule in Guancun, don't believe it!" Liu Qiangdong was serious.

He has always valued Xia Yu's opinion.

In addition to taking 20 million from Bluestar Venture Capital and giving away 25% of the shares, but also because Xia Yu himself is also a representative of entrepreneurial success.

For Liu Qiangdong, who has just earned tens of millions of dollars and still relies on offline IT consumables, computer sets and accessories as his main income, Xia Yu's successful experience of founding Polestar Electronics in just one year really has an infinite idol halo.

Many people in later generations regarded Liu Qiangdong as a "reckless hero", which is quite domineering, but behind this statement, it also means infinite sadness.

What is self-made?

It is that every penny of hard-earned money must be earned, and every possible opportunity will not be missed.

But the success of reckless heroes has never been easy.

Brother Dong, who has been successful in later generations, once recalled: "The biggest pain in the first 3 years of my business was not standing on the side of the road and distributing leaflets and being blinded, not being affected by the cold, but feeling that no one in the world understood me." ”

Yes, the top students who graduated from the National People's Congress set up stalls in Guancun, and in the early days, Brother Dong not only encountered the abandonment of his girlfriend, the opposition of his family, but also the collapse of his business.

But with a tenacity and a belief that he must get ahead, he gritted his teeth and persevered.

This kind of person is born unwilling to be ordinary, has an infinite desire for success, and also worships himself infinitely as a stronger person, and is willing to be an idol.

Of course, if there is a chance to beat the idol, they will not be relentless for a moment.

Of course, Xia Yu knew who Liu Qiangdong was, so he didn't talk to him too politely, and after sitting down in the office, he listened to him make a formal report.

Although Xia Yu was temporary, Liu Qiangdong was too familiar with his own business, and he was almost unprepared, and quickly explained the development process of Jingdong Mall in the past six months, as well as the next strategic goals.

"Oh, you mean, you've decided to close all your offline stores?"

"Yes, I carefully considered your suggestion, and also focused on the development of eBay and Taobao in the past year, I have to admit that the tide of e-commerce has begun, if I am slow, I am afraid that I will not be able to catch up with the mainstream footsteps. ”

"Not necessarily, right?" The current number of online shoppers, payment habits, and supporting facilities such as logistics and distribution will not mature in three or five years, right?" Xia Yu smiled playfully.

Liu Qiangdong heard what he meant, and didn't care, but laughed and said: "Mr. Xia said that he was joking, the general trend is the trend, if I can't see this clearly, I'm really sorry for Bluestar's 20 million investment! Besides, Polestar Electronics itself is also engaged in direct sales, right?"

"That's nice, it's the three-sided scandal between SoftBank, Yahoo and Alibaba that spurred you on, right?"

"A little, a little!" Liu Qiangdong smiled heartily and did not deny it.

If on August 19, 2004, Amazon announced the acquisition of Excellence, which was like a shot in the arm for the Chinese e-commerce market, then in the spring of 2005, the "scandal" of mergers and acquisitions between Alibaba and Yahoo of up to one billion US dollars made countless people re-realize the great charm of e-commerce.

Although Xia Yu knows that there are all kinds of tricks behind this acquisition, and the final agreement should be in June, and it is announced in August, but now the market is indeed full of rumors.

What does a billion dollars mean in 2005?

In Liu Qiangdong's view, it is not only money, but also unlimited opportunities and recognition of success!

Hearing her admit, Xia Yu chuckled and said, "Hehe, there's nothing bad about admitting this, but do you want to return JD.com's future development model?"

"Well, I've thought about it, I'm going to be the second Taobao!At least we have to defeat eBay together!" Liu Qiangdong looked solemn.

"Not bad...... What!"

Xia Yu wondered if he had heard it wrong, what the hell is the second Taobao?

Aren't you fucking supposed to be a B2C?