Chapter 124: Tianxing Holdings, planning Supergirl

Of course, the patent application is to be prepared first, and the specific details are not urgent.

These ideas are still in Xia Yu's notebook, and they are far from the real description of the patent application! It takes some effort to find a reliable professional to "translate" it.

And the trouble is that if you apply from Polestar Electronics in China, the procedures are much more troublesome.

According to the regulations, when a domestic unit or individual applies for a foreign-related patent, whether it is a PCT international application or a single-country application, it needs to entrust the State Council to authorize a foreign-related patent agency designated by the Chinese Patent Office to handle it, and it must first go through the examination and do not involve national security and other conditions.

This process takes some time, and the efficiency of domestic patent agencies is much worse than that of international professional agencies.

Moreover, what Xia Yu most wants to apply for is an invention and design patent from the United States Patent and Trademark Office (USPTO), which is easy to say in Europe and other markets. As far as he knows, some senior agencies in the United States can speed up the application process a little bit through various methods.

It's a pity that he didn't have much contact with before he was reborn, and this is still the information he got when he communicated with entrepreneurs.

Therefore, he plans to simply save trouble, register a shell company in the Virgin Islands, and then directly set up the corresponding entity company in the United States, which will save a lot of trouble.

The last agency cooperation was very pleasant, and the matter of Bluestar Venture Capital was completed in one day, so Xia Yu called directly early the next morning and told him about his new requirements.

Well, the name can also be changed, just call it Tianxing Holdings, and the corresponding entity company is called Tianxing Group!

Regardless of whether Xia Yucheng admits it or not, when the smartphones of Tianxing in the market swept the world and could compete with the rising iPhone, everyone didn't believe that this name was temporarily given by him!

In terms of registered capital, he only chose the standard capital of 50,000 US dollars, and then the legal person column continued to be Xiao Wenjing.

Just five minutes later. The other party sent a message that the company name on the Virgin side can be used, and the American side will be more troublesome, and it is expected to take two days. He quickly sent over the registration information.

was about to call Xiao Wenjing again, but as soon as she picked up the phone, Xiao Xueba rushed over and appeared in front of her.

I saw that she was wearing a black windbreaker wrapped in a beige cashmere sweater, but her good figure still couldn't hide it.

Well, I think I've just arrived at the company.

"Xia Yu, I was looking for you. The Gao family found my dad again, probably because he saw that Gao Wenlong was going to plant it this time, and he was going to bow his head when he wiped his face. "Seeing her radiant energy is definitely happier than picking up money.

"Oh, what do they say?"

Xia Yu was also interested, since the dead horse was a live horse doctor and asked Zhang Hongsheng for help, he really didn't expect to be so powerful, and directly crushed the Gao family who was invincible at the beginning.

"What else can I do!" Xiao Wenjing sat down on the sofa, still very excited, "It's nothing more than hoping to let that kid go." Never offended anything again. Speaking of which, which great god did you invite? It made Gao Bingguo deflated!"

"Zhang Hongsheng, do you remember, the person who spoke for me at the birthday banquet, but to be honest, I was quite puzzled......"

Xia Yu told Xiao Wenjing about the process of getting acquainted with him and Zhang Hongsheng. also talked about the unexpected surprise that I didn't have much hope this time.

Xiao Wenjing thought it was interesting when she heard it, and said with a smile: "Hehe, I can't see it, you were really stupid at that time." Just go to the door to find someone to help my uncle! But according to what you say, he is also from a typical official and business family, well. If the surname is Zhang...... Zhang Demin and Zhang Huadong?"

"Who is this?"

"Zhang Demin is the director of the Provincial Bureau of Commerce and Trade, Zhang Huadong seems to be his elder, and now he seems to be the vice chairman of the Provincial People's Political Consultative Conference, and he used to be quite an official...... According to age, it should be about the same, and the level is just enough to suppress Gao Bingguo!"

After all, Xiao Wenjing is also from a local wealthy family, and in addition to how to make money, these people usually discuss how to mix with the heads and brains of various units.

Although she didn't remember it too deliberately, she had a lot of experience and could remember a lot of key people.

"The problem is, I really don't have any friendship with this Zhang Hongsheng, at that time, I stupidly came to the door, and I was a poor and white middle school student, he didn't have a reason to use such a big force to help us......"

"Ha, maybe people will look at you pleasing to the eye!"

Xiao Wenjing deliberately teased him, laughed first, and said: "It should be that he has a vendetta with the Gao family, he is engaged in real estate, and the Gao family's main business is construction, so it is very likely to come across a piece." Well, we should be lucky enough to catch up!"

With just this bit of information, you can guess that eight or nine are not far from ten, Xiao Xueba's logical ability is really not given in vain!

"Forget it, in short, you can't let go of this Gao Wenlong!"

Xia Yu has never understood what is behind it, and it is estimated that it will inevitably alarm all kinds of people and toss a lot of things.

In short, 1 million has been called to Zhang Hongsheng, so let him run it. I can't mix these things up now, and I'm lucky to be able to take advantage of the situation to solve the problem.

"Yes, as long as Li De's son is determined here, then he will be planted!"

At present, Tian Cheng has secretly escaped from Qixi Digital, ready to appear in court as a witness at any time, and Li Minghui, the son of Lide, also let go this time, and insisted that Gao Wenlong was the main messenger in the three arraignments.

As long as Zhang Hongsheng's side can continue to exert pressure to prevent the Gao family from operating well, Gao Wenlong will definitely be imprisoned for three years.

Xia Yu poured the tea, also put it on the sofa and sat down, holding a copy of Wen Jiàn in his hand and handing it to Xiao Wenjing, and said with a smile: "Don't think about those troubles, look at this?"

"It's the registration price of the Virgin Islands again! What is this company going to do?"

"I thought about a few design patents, which are on the mobile phone in the future, and I plan to go to the United States to register this time, and it is more convenient to go back there and register a company. ”

By the way, Xia Yu, when will you turn eighteen years old?

The hostess is pretty much ......

Xia Yu scolded and replied: "The fourteenth day of the first month, it's soon!"

……

The scheduled trip to the United States is half a month, during which the operation of Polestar Electronics is mainly handed over to Liu Mingsheng, who is gradually maturing.

Just entered 2005, many media interviews this kid coped with it very well, and several activities were also well organized. Still talented, it's only been a few months since I got it.

The marketing department has Luo Dong to check. Zheng Wei added that the two of them are quite relieved to keep one side.

In addition, S1's new advertisement hasn't been done in the later stage, but because there is no new creativity, and Xingru attaches great importance to it, it is estimated that Zhou Xun's new work will not be ruined.

But there is something that has to be explained, and he rushed Luo Dong to approve the text in person, and after he signed it, he asked directly: "On the side of S1's new advertisement, is there any progress in the title of the second season of "Super Girl" mentioned last time?"

In 2005, Mengniu spent 14 million yuan on the title fee of the second Supergirl. This caused quite a stir at the time.

However, Mengniu is very confident and resolute, and it is rumored that Mengniu has invested a total of 80 million yuan since then!

However, this statement was denied by the boss Niu Gensheng himself, saying that Mengniu's investment in "Super Girl" this time was only 14 million yuan, including the naming rights of Mengniu yogurt, billboards at the competition site, etc., Hunan Satellite TV also gave Mengniu a 15-second advertisement.

Of course, this is not credible, at least the follow-up advertising and related peripheral marketing will cost money, and Xia Yu estimates that 30 million is still available.

However, these investments have led to a significant increase in the brand value of Mengniu and the sales performance of Mengniu yogurt of 2.5 billion yuan, which is enough to make it a classic commercial impact case in the Chinese market at that time and even to this day. In the years since, it has been interpreted and analyzed in various ways.

It can be said that the "Super Girl" is popular all over the country, and the biggest beneficiaries are not only Hunan Satellite TV, Tianyu Media and Li Yuchun. Mengniu is also absolutely indispensable.

Therefore, the budget that Xia Yu said to Luo Dong at the beginning was directly 16 million, and I will look at it later, and I will grab the naming rights first.

"At present, the docking people of Xiangnan Satellite TV and Tianyu Media are quite knowledgeable. The appetite is also poor, and now I refuse to breathe through the wind, and the official bidding is January 20. You should be able to make it back?" asked Rodon.

"It's going to be as planned, but who's going to know, I have some other things to do on this trip to the United States. So it's mostly up to you. In this way, I will give you more authorization, 20 million! As long as it does not exceed this number, the naming right must be won! If it really exceeds, we will contact you by phone at that time. ”

"No, can it be that ruthless?"

"Hey, my hunch is that the second edition of "Super Girl" will be super popular, and don't forget, our opponent is Mengniu!"

Outsiders may not know, but many people in the business community know that Mengniu has always had a "big gamble" style!

From the initial reverse business model of "building the market first, then building the factory", to the positioning of astronauts' special milk during the "Shen Five", and then to the title of "Supergirl" with a lot of money, Mengniu has gone out of the ordinary and shocking at every step.

Although Xia Yu thinks that it is worth smashing 30 million, Polestar can't compare with Mengniu now, not to mention that the cash is not so sufficient, and the market space of MP3 cannot be compared with yogurt, which is a popular consumer product.

Luo Dong nodded in understanding: "Okay, I know, we are bound to get this." ”

"Let's prepare in advance, and Polestar's marketing theme plan for this year can be planned around this. In addition to Shonan Satellite TV, other TV stations, especially CCTV, will also increase their advertising, in addition to the official website, ground roadshow publicity, supporting publicity from various retail partners, and even MP3 packaging can also be made a waist seal ......"

Xia Yu said one by one, of course, these were all directly borrowed from the case of Mengniu back then, but Luo Dong was more and more surprised the more he listened.

What kind of brains is the little boss, whether it is prepared in advance or temporarily remembered, these supporting plans are really at your fingertips! (To be continued......)

PS: This chapter is still yesterday! Deleted, deleted, changed and changed until now, there is still a paragraph written or put it later. Uh, I'm staying up late in the mountains~

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