Zhao Qian's high personal popularity is one thing, and the quality of advertising is also one thing.

Hisense is also a big brand,The investment in advertising is not top-notch,At least it won't be stingy。

This can be seen from Zhao Qian's endorsement fee.

The video is very well-made and very careful, highlighting the highlights and selling points of their products as much as possible, so that the audience can have a dazzling effect.

It turned out to be the right bet.

Many people are still very curious about dual-screen mobile phones, after all, the mainstream in the market is currently a screen, not to mention the ink screen design.

Many people didn't know what an ink screen was at first, but they found out when they checked it, oh, that's what it meant.

Most of Zhao Qian's fans are Internet readers, and they have more say in mobile phone reading, and after reading the explanation of the ink screen, they can't help but light up their eyes.

"It looks pretty good. ”

"The appearance of the mobile phone is okay, and it feels full of force. ”

"emmm, I broke my phone in a quarrel with my daughter-in-law yesterday, and I just changed it to a new one, so if it's okay, I'll choose this. Supposedly comfortable?"

"The price is a little expensive, and the student party is painful, it seems that Goudong has installments?"

"One last time, is anyone willing to give me a mobile phone?

“……”

Of course, not everyone is optimistic about Zhao Qian's advertising endorsement.

Take Amazon, for example.

Hisense's A2 Pro dual-screen、Ink screen mobile phone,Naturally, they have heard of it,It overlaps with its own KindleThe functions overlap with each other,It can be regarded as a competitor。

It's just that the A2 Pro has been mediocre since it left the factory, and compared with the Kindle, the sales volume is much worse, far inferior to several other brands, so it no longer pays much attention.

Amazon was quite surprised to see new ads and new spokespersons launched so quickly.

However, after seeing the spokesperson, I couldn't help laughing.

Not long ago, they contacted Zhao Qian, but they were rejected by Zhao Qian because of the endorsement fee.

Now it seems that the endorsement fee given by Hisense is not low?

After watching the new advertising video of the A2 Pro, the marketing team of Amazon Kindle had a discussion about the marketing plan of the Hisense mobile phone.

"Hey, I thought there would be some big move, and I was extremely disappointed. ”

"The advertising is so-so, it can only be said to be modest, and there is not much eye-catching. ”

"Isn't this spokesperson the one we contacted before?"

"This Hisense is also yes,We don't want to pick up the goods. ”

"No wonder I can't get out all the time, my vision is too narrow!"

"That's right. ”

“……”

Although it is only the Kindle business unit of Amazon's China Division,But the parent company is one of the top companies in the world after all,Hisense is not a level at all compared to Amazon。

They didn't negotiate the terms of cooperation with Zhao Qian, so they changed their endorsement partner again. is a female singer who has been very popular in the recent talent show, and her appearance is passable.

Although there is a lot of negative news about her on the Internet, it is cheap.

The price of 100,000 a year was signed, which was a big profit. The money saved can be used for other publicity channels, and it will not affect at all.

In comparison, Hisense spent 1.2 million to sign Zhao Qian for half a year, no wonder Amazon was stupid when Hisense.

Even Hisense's own internal,For Zhao Qian's endorsement this timeA2 ProMobile phone,There are also a lot of doubts。

"I want to say, is this decision a bit inconsiderate? After all, the other party is not a star and has limited influence. ”

"After all, the Internet user group is only a part of the online reading group, and the treasure is all pressed in this area......"

And the endorsement fee is 2.4 million a year, which is almost worth a second-tier star. ”

"If sales can't go up, wouldn't it be ......"

In the huge conference room, many people are talking to each other.

He Yunxiao, the marketing director of Hisense mobile phone, sat in his position, expressionless, and no one knew what he was thinking.

After laughing from the discussion, he spoke: "If it is because of my decision that the company's product sales are at a loss, then I am willing to take full responsibility, and I will submit my resignation myself without the president opening his mouth." ”

The words rang out, and the conference room fell silent.

Everyone's eyes fell on He Yunxiao, with appreciation, doubt, disdain and indifference.

Yet he remained immovable.

At this time, Liu Shangwen, president of Hisense mobile phone and vice president of Hisense Group, said indifferently: "A2 ProWhat is the original sales, I believe everyone knows it." It is human nature that Director He wants to open up the situation.

There is no need to resign, everyone is in the same team, working for the same goal, and discordant voices should be avoided. Since Director He is responsible for the marketing plan, it is good that others are responsible for cooperating with the implementation. ”

Everyone's hearts suddenly sank.

As the highest speaker of Hisense mobile phone,It has the highest decision-making power over all matters of the company's department。 It's just that he knows how to delegate power, and is used to handing things over to professional people, and he is only responsible for the general direction of the company.

But it does not mean that his power is weakened, on the contrary, everyone knows what kind of person this Liu always is.

"Okay, Mr. Liu!"

"Got it......"

At the end of the meeting, people walked out one after another, and He Yunxiao and Liu Shangwen were still sitting in their places.

When the people were finished, He Yunxiao sighed lightly and smiled bitterly: "To be honest, I don't have ten percent of me in my heart, I just trust my intuition." ”

"Where is the business affairs 10% sure, a 7 or 80% is considered high, there is always some risk, as long as the income reaches the expected goal. ”

Liu Shangwen leaned back in his chair and smiled.

"As a boss, I can only trust you unconditionally now, and I hope I won't be disappointed. ”

He Yunxiao nodded heavily: "I should do my best." ”

Liu Shangwen bowed slightly.

Not to do your best, but to do your best. This is also what he admires about He Yunxiao.

This young man not only has momentum, but also an indomitable tenacity, as well as a keen observation beyond ordinary people, so he will achieve the position of marketing director at a young age.

If you can keep going, it is not impossible to take over your position in the future, after all, your age is there.

There was a lot of trouble on Weibo.

"I always feel that love letters are a bit of a mystery and overconfident now, although the number of fans is a lot, but compared with online authors and celebrities, they are completely different in magnitude. ”

"Who knows, you might think that you can get the money, and the rest doesn't matter?"

"As a regular reader, I was disappointed with love letters. In the past six months, the utilitarianism of love letters has become more and more heavy, and I used to take the real code words seriously, but now I have not only begun to get involved in the entertainment industry, but also opened a company to make scripts, online dramas, and movies, and even personally went into battle to shoot advertising endorsements. In the past, I used to change at every turn, but now what about it?"

In a word, the love letter is floating. ”

“……”

Set a small goal first, such as 1 second to remember: Book Keju mobile version reading website: