Indeed, Xia Yu's cousin is obviously not like an ordinary high school student.

In Li De's opinion, he is very good at talking, not flattering, but with sincerity, many people who buy parts are very useful, and they chatted about a lot of unspoken rules and tips in the industry, and almost all of them took the initiative to send out business cards.

Later, Xia Yu rarely even moved out of the name of Mingde Electronics, and directly said that he was the purchaser of Polestar Electronics. Even if they hadn't heard of the small company, they were willing to say something to him.

are all people in the industry, before Li De felt that Xia Yu's kid was just a fresh, and it was a whim to set up a factory and a company.

Now he feels that he needs to re-evaluate, at least this preparation is much more adequate than the average boss, and he is ready to go back and report to Mr. Xia. In his opinion, Xia Yu must have checked a lot of information before he had a deep understanding of these things. That's probably half right.

However, Li De noticed that when Xia Yu chose the core accessories of flash memory and decoding chips, he almost always went to the mid-to-high-end products of large foreign brands, in fact, small manufacturers generally rarely use such products.

The quality of these chips is indeed good, but the price is too expensive! The technology accumulation of small factories determines that even if they use such high-end accessories, the finished products they make are not as good as those of large factories on the comprehensive table, let alone sell them at the same price!

The new company directly entered the high-end market, and there are more than one or two companies that have suffered in this regard.

"It's still young and frivolous!" Li De thought to himself.

Xia Yu didn't know Li De's thoughts, and even if he did, he didn't want to explain it to him now. It's true that Li De is a talent, but at least for now, he is a member of Mingde Electronics.

Looking at the two bags full of various parts, Xia Yu felt that his heart was full, and he was even more excited.

Counting the extra ten years, this is also Xia Yu's first venture.

Is this what it's like to start a business?

In fact, Xia Yu's first MP3 product for Polestar does not intend to enter the high-end market, and the funds, talents, technology and channels are far from sufficient at this stage.

His idea is also to buy ready-made solutions, optimize them to a certain extent with his own technology and some understanding and cognition of his previous life, and then save costs and use ready-made PCB circuit boards (usually corresponding to the design scheme) and various spare parts, and then manufacture prototypes, tests, and finally mass production.

This kind of gameplay seems to be no different from other small manufacturers, but what is Xia Yu best at?

Visions and trends!

He knows where the technology and performance of MP3 products will go in the future, which features will be popular and amplified, which will eventually become standard, and which will even be obsolete.

And in 2004, what is the most important thing to determine whether an MP3 can sell well? In other words, what is the pain point that this product wants to satisfy users the most?

Quality!

The essential difference between low-end products and high-end products is the sound quality, and everything else is secondary.

This is also the reason why Apple, iRiver, and even domestic Patriot and other companies often buy MP3 more than two or three thousand, and there are still many people who buy it.

Can't small companies see that? Not necessarily.

In addition to the basic technical strength, the most important thing is that high sound quality requires high-priced decoding chips and flash memory chips, and other supporting parts cannot be dealt with, and the result is inevitably a significant increase in cost.

But Xia Yu has understood that this improvement has not reached the point of outrageous.

At the current market price, a 256MB mainstream MP3 player with high sound quality with exquisite materials and reasonable design is actually only four or five hundred in complete material processing cost, and the 128MB one is less than 400 - which is about 100 yuan higher than ordinary miscellaneous products.

However, after deducting the manufacturing and assembly costs, workers' wages and rents, and the high profits that have been "coaxed", the ex-factory price set by these "brand manufacturers" exceeds 800 yuan; and then the total retail price is definitely more than 1,200 yuan after the distribution of goods through channel dealers.

Even if it will drop in another three months, the minimum will be 1,000 yuan.

Xia Yu's idea is to create a low-cost MP3 in accordance with the absolute high-end sound quality requirements, and take the initiative to cut most of his profits and more than half of the distributors' profits.

This kind of business play has become common in the past few years, especially in the market for Internet products that emphasize "free". But what really introduced him to the electronics market and carried it forward infinitely was Lei Jun of Xiaomi mobile phones.

Xia Yu communicated with Lei Jun more than once before he was reborn, this person is very talkative, and he doesn't hide his secrets. He learned that in fact, in addition to excellent marketing, this kind of subversive business method with low price and high quality, which completely exceeded user expectations, is the real reason for Xiaomi's success!

Prior to this, Xia Yu also studied in detail the plan for MP3 produced by the assembly factory left by Niu Heel, and discussed various problems in specific assembly and processing with Liu Mingsheng.

This is a very mature plan, and the workers are also familiar with it, he does not plan to replace it, and arranges for Liu Mingsheng to dock. If you want to apply it to your own new brand, you still have to spend money to buy a license, but 10,000 yuan is almost enough.

If the circuit design remains the same, the PCB panel does not need to be moved, which can save a lot of cost and time. This means that the assembled MP3 will not change much in appearance and size, and it is still the original matchbox-like square, with a small LCD screen on top and a control area below.

However, if the original scheme is replaced with a better decoding chip and key accessories, and then improved and debugged by Xia Yu, it will definitely be able to reach the mainstream product level of more than 1,000 yuan on the market.

And the retail price he chose was an absolute surprise.

Even the distribution and management methods of the channel will have a new way to play.

This is the confidence he set for his first entrepreneurial road after the rebirth of this "VC textbook".

……

Coming out of the electronics market, Xia Yu handed over all the parts he bought to Liu Mingsheng and asked him to take them back to the processing plant and put them away. Now there are still some processing tasks over there, which will probably end at the end of the month, and Liu Mingsheng still has to keep an eye on it.

If there is no problem with the progress, this time is enough to lead someone to make the prototype and basically complete the test.

After saying goodbye to the two, Xia Yu ate something alone, went to a nearby telecommunications business office, and bought a mobile phone card.

When he was choosing a number, he suddenly remembered the number he used in his previous life, which was a number that fused his and his girlfriend's birthdays. Facts have proved that Yangcheng in 2004 could not let him choose the number of Yanjing ten years later.

Xia Yu suddenly felt a little dazed, and that familiar smiling face appeared in front of him again.

That face had been such an integral part of his life. But now she is still thousands of miles away, I don't know who I'm with, I don't know if I'm doing well.

He suddenly remembered a song, which was a fire song that could often be heard on various occasions these days: "Ten Years".

Ten years ago

I don't know you, you don't belong to me

We're still the same

Stay with a stranger

Walk through the familiar streets

……

…… Walking on the streets in 2004, although Xia Yu feels that he is gradually adapting to his current life, he still feels a trace of absurdity occasionally, very rarely.

He is not a cranky person, rational more than emotional. But at this time, I still can't help but think more, in the world before rebirth, I suddenly died in a car accident in the United States, how was my smile in Yanjing?

On the side of his parents and relatives, he can now take care of them again. Ridiculous?

Xia Yu suddenly felt that the sun was a little dazzling, and the corners of his eyes were a little moist.

Suddenly remembering something, Xia Yu picked up his new mobile phone and quickly dialed an extremely familiar number.

"Sorry, the number you dialed is empty, please ......"

He listened to the receiver for dozens of seconds until the other end of the phone was cut off.

Yes, I only remember that she said that this was the number she used before going abroad, but it was not for long. And her parents' phone numbers were not remembered by themselves.

On the bustling streets, under the scorching afternoon sun, Xia Yu stood for a long time.

He suddenly remembered that in this life, he chose not to go to Stanford again, and naturally he would not see Xiaoxiao in that place and in that way.

He owes Xiaoxiao a love letter all along, and he hasn't finished it yet!

After a long time, Xia Yu finally dialed a number again, which was Zhang Tianhe's number.

The love is not good, and you will only relax when you are with these friends.

As soon as it was connected, Xia Yu said, "Fatty, I bought a mobile phone, this is my number." ”

Zhang Tianhe was obviously watching some kind of TV, and his voice was a little miscellaneous: "Wow, that's great! You finally can't be incognito!"

"Are you free in the afternoon? Call them to the ocean, I'll treat you and go singing!"

"Okay, this is a rare thing, I don't have a problem, by the way, the four people singing is a bit less, do you want to call Qi Fei and Sun Yu?"

Qi Fei is also their friend in the second (4th) class of high school, and he is a friend who can talk well, and he is at the same table as Zhang Tianhe, and occasionally plays with him. Sun Yu is Qi Fei's girlfriend and is a music specialty.

Xia Yu didn't know that Qi Fei was an out-and-out second-generation official, the kind that was not low-grade. But I'm not interested right now. This person is not bad, he doesn't pretend, and he often plays together.

"Okay, I don't have their number, you can shout. ”

"No problem, what about Liang Qian, she asked me about you yesterday, but you can decide this matter yourself. ”

"Don't call her. ”

"Okay, you have the final say. By the way, where are we going? Hive or Joy?"

"Hive, I'll get closer, I'll wait for you first. ”

"Okay, see you later. ”

Honeycomb KTV is indeed not too far from here, Xia Yu opened a medium bag, ordered four bottles of wine, one bottle for each of the four boys, ordered orange juice for the two girls, and sat in the room waiting for them. The MV of "Ten Years" is playing on the screen, and Eason Chan is wearing a white shirt and singing against the crowd. At this time, Eason Chan had just begun to become popular, and before he became a new generation of singers, he even surpassed Jay Chou's limelight. His voice at this time is also simpler and more extreme. The original sound looped several times, but Xia Yu just listened to it and didn't sing along. About twenty minutes, Zhang Tianhe arrived with Lu Haiyang and Tian Na, and said that Qi Fei and they said on the phone that they would also arrive soon. Xia Yu said: "You guys order songs, I've been singing alone for a while, and I'm a little tired." ”

They weren't polite, they roared when they sang at seven, seven, eight, or eight, and the opening three songs were all sung by Zhang Tianhe. This kid sings quite well, and his timbre and voice are definitely outstanding among ordinary people, but he is a little innate insensitive to rhythm. It's okay to sing familiar songs in KTV, but when singing with accompaniment on formal occasions, it is easy to mess up the rhythm, and the lyrics and accompaniment are messed up.

After a while, Qi Fei brought Sun Yu over, said hello, and sat there listening. Xia Yu opened the wine, bumped into the others, and then listened to everyone sing in the corner. Sun Yu really deserves to be a special student, although he mainly focuses on musical instruments, but his voice is definitely fundamental. Under everyone's mention, they sang two songs in a row, Faye Wong and one Yanzi Sun.

Zhang Tianhe and others were chatting nonsense while listening, and then took turns ordering songs, mostly Mayday, Jay Chou, Liang Jingru, as well as Xu Wei and Lin Junjie. Xia Yu sang averagely, but the bass was good, and later sang a song "Those Flowers". This is probably the song he is most familiar with, and his mood is more suitable at this time, and the effect is not bad. In the end, everyone chatted casually, mostly on topics such as class assignments, games, and the NBA. Looking at these old friends "many years ago", Xia Yu suddenly felt that life itself was very meaningful. Everyone walks in the world once, how to live, happy or unhappy is their own choice.

In the past, I sometimes wondered if there was a slight change in a certain part of my past life, whether my current self would be different.

Just like me now.

He felt like he had become hypocritical, a little sentimental. PS: Looking at the single-digit numbers, I really can't bear it...... During the new book period, I ask for your support, recommendation, collection, and member clicks, all good!

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