Chapter 159: Terrifying S1 First Day Sales!
When the group arrived at Polestar, it was almost ten o'clock. But there are at least 30 people working overtime, most of the marketing department is there, and Zhang Mei is leading two or three people from the administrative department.
Liu Mingsheng's excited voice, "Let's see who's back", attracted many people from their seats at once.
"Mr. Xia!"
"It's Mr. Xia who is back!"
Within Polestar, Xia Yu's prestige has always been high. In addition to Liu Mingsheng, Luo Dong and others who often "brainwash" the employees, he himself never engages in mystery, except for the necessary distance, he is in harmony with the employees, especially this group of people in the marketing department.
Because he is very familiar with some classic marketing methods and cases in later generations, Xia Yu often appears at the regular meetings of the marketing department, and most of the employees can be called by name.
Looking at the employees who came out one by one, Xia Yu was a little helpless: "Don't make trouble, I'm not an alien, I'm working hard everyone!"
"It's okay, there's overtime pay anyway!Besides, the final sales of S1 can't come out, so everyone can't feel at ease when they go back!"
"That's it, Xiaohua, are the statistics in North China out?"
"It's just Yanjing's, Xu Feirong and Mr. Xu haven't answered the phone, he has five more stores there, and it's in the capital, so he can't get this wrong......"
Liu Mingsheng listened to their conversation, his brows furrowed, and he leaned into Xia Yu's ear and whispered: "It's this Xu Feirong again, the publicity of Yanjing's local market is not very cooperative, not to mention, S1 has been asking for more when it is distributed, but he is only A-level, and many S-level ones have not been allocated!"
Xia Yu nodded, Xu Feirong, the retail partner of Yanjing Market, did not have a problem once, when he went to Yanjing in November last year, he asked Sun Binha to come to the door to communicate with Guò, but the effect was average.
The scale of the five stores is not small, and they mainly rely on computer accessories to make money, but they still don't take Polestar seriously!
He thought for a while and replied, "You call in person to urge it, if it doesn't work, forget it." It won't be long before I figure this out. ”
"Hmm. Okay!"
Xia Yu said to the 20 or so employees who ran out: "Everyone should also pay attention to the work at hand, and forget it if you really can't communicate." We're trying to get home early from work!"
"Okay!"
Zhang Mei also came over and asked Xia Yu: "Mr. Xia, are you still in the company?" I'll make tea for you?"
This soon-to-be-married girl has also learned to dress up a little, and she is much more beautiful than the simple appearance when Xia Yu first saw her. Xia Yu deliberately teased her and said: "Don't dare to bother our bride-to-be to do it herself, Xiaosheng will come by herself!"
Zhang Mei blushed instantly, this point still hasn't changed, and said angrily: "Mr. Xia, don't laugh at me!"
"In this way, you call someone to order takeout, mainly hot soup, and put it at the front desk and wait for everyone to drink it after working overtime. ”
He turned around and said to Liu Mingsheng: "When you are done, you can accompany Zhang Mei to do this." By the way, what about Zheng Wei?"
Luo Dong is busy in Star City, and Zheng Wei is in charge of the final marketing department of the task, so it's strange that he didn't see it here.
"Mr. Zheng arrived in a while, and when I went to the airport, she had just gone out, as if she had gone to the flagship store. ”
……
Zheng Wei temporarily rushed to the Polestar flagship store in Yangcheng to deal with a dispute.
Because it is in the downtown area of Tianhe Square, this store, like the fashion shoes and hats store next to it, will be open until 10 o'clock in the evening, and there is a lot of traffic. There are also many people who come to visit after dinner.
At about nine o'clock, a man and a woman came to the door, saying that the Polaris S1 they bought here in the afternoon was a fake, and they were making jokes in the store.
The Polaris S1 hit the market on day one. Is there a fake?
This is a big deal, she just came out for dinner, so she came over to deal with it, but she didn't expect to be delayed for a long time as soon as she went.
Judging by what she knew. The machine that the man took out is indeed very similar to S1 in appearance, and it is estimated that it was rushed out as it is, and it also has a similar color-blocking design. But a little bit about the materials, the workmanship, and especially the sound. It can be seen that it is just a high-imitation machine.
How dare you come to the door?
Besides, there are any sales records in the flagship store, and the formal invoices and warranty replacement cards are also very complete. This person didn't take a high-quality imitation machine directly to the door to make trouble in the store, disturbing other customers, not to mention it, and affecting the business.
But they really didn't dare to do it lightly, the woman with him was actually pregnant! She sat directly on the sofa at the door and refused to move, and the employees in the store did not dare to step forward. Coupled with the man's constant spilling and making jokes, needless to say, this is definitely a deliberate attempt to make trouble.
It's good to say that it doesn't work, yes, let's not make trouble, Zheng Wei turned his heart and called the police directly!
As a result, as soon as the police came, the two naturally withdrew in disgrace, but it also delayed Zheng Wei a lot.
Moreover, this incident also made Zheng Wei, who has experience in the retail industry, vigilant, and called several familiar retail partners while taking a taxi back to the company, and asked more than a dozen companies, and five or six of them had similar situations, but they didn't care too much about it as an accident.
This was definitely planned by someone!
I happened to arrive at the company, and when I heard that Xia Yu was back, I rushed to the office to report.
Xia Yu also became interested when he heard this: "Oh? There is such a thing again? Gao Wenlong is honest now, Qixi Digital should not dare to make any moves, who can it be?"
"I can't find out yet, but most of the things I inquire about are in stores in big cities. ”
"Where's that high-imitation machine? Did you detain it?"
Xia Yu is concerned about the situation of the S1 high imitation machine. You must know that this is Polestar's own open mold design shell, not only the pigment is a high-end imported technology, but also the material has also put a lot of effort into the material, which is different from the public model sold out in K1 or even K2.
Zheng Wei smiled, took out an MP3 that looked like S1 from his pocket and handed it over: "How does Mr. Xia know that I will definitely deduct ......?"
"Don't be a good girl!"
Xia Yu took it, of course he knew the rules of doing a retail store.
Investors still have this understanding, and when doing project evaluation, they often have to figure out the fundamentals of an industry in a short period of time, so the learning speed is very fast.
After carefully looking at this high-imitation machine, he rubbed it in his hand again, and specially took headphones to listen to it. In the end, I came to the conclusion that it was less than 50 points, and it was definitely a shoddy high-imitation machine!
Zheng Wei's judgment was similar to his: "It's really not like a big factory is specifically for Polestar, but it looks like a small workshop that makes a quick buck." ”
"Well, that's good. It's easy to control, but the door-to-door downtown must be a deliberate plan of one of them, and we can't relax! Starting tomorrow, there will be a way to make them cause a little loss, and then they will directly call the police!"
Of course, Zheng Wei knew these methods of dealing with trouble-making hooligans, but he didn't expect Xia Yu to know it, so he was a little stunned for a while, and hurriedly said: "Okay, I'll come like this tomorrow!"
Next, she reported to Xia Yu about the hot scene of today's Polaris S1 being sold in various places.
Speaking of which, although the Pengcheng flagship store has already experienced a queue on the opening day. But at that time, after all, it was a pre-sale, and they were all enthusiastic fans from the forum, so the order was relatively easy to control.
But today's visitors are ordinary users who have been attracted by TV commercials and overwhelming media publicity. Many people came here, but they didn't expect to have to wait in such a long line, and it wasn't a weekend, so it was difficult to control the su zhì and the love xù, so that the employees in the store who thought they were ready were scolded a lot.
Not only the two flagship stores, but also similar situations have occurred in various places.
In the final analysis, it is the first time that Polaris S1 represents Huaguo Company. After winning an award at CES, an international electronics show at the highest level, the exposure was too high!
You must know that in addition to the overwhelming Internet, print media, and TV news, CCTV's "News Network" a while ago, Xinhua News Agency's national telecommunications, and the economic editorials of "People's Times" all gave reports or special comments!
And that's not even counting the news from Reuters, Agence France-Presse, Bloomberg, and a whole host of other foreign news......
So to speak. Without the hard-won and lucky award of CES, Polestar would not have been able to achieve such a level of coverage, even if it spent millions of dollars on marketing and public relations.
In fact, today, according to the feedback from retailers around the world, many parents in their forties and fifties bring their children to buy. There are even some small companies with small-scale year-end bonus purchase orders, and the coverage of these groups of people was previously difficult to achieve by industry media and TV advertising alone!
Zheng Wei said that he had put all the unpleasantness just now behind him, and happily introduced the hot situation of S1 to Xia Yu.
“…… Anyway, when the store opens in the morning. The two flagship experience stores in Yangcheng and Pengcheng are crowded!Well, because these two have exclusive pre-sale places and special gifts for forum fans, the situation in various places is fine, and even with K2 and K1 after the price reduction, there is a lot of drive!"
"Alright, look at your excitement!"
Xia Yu smiled and shook his head: "So many people should mainly be fans who participated in the pre-sale, except for the pre-sale, there shouldn't be too many, after all, it is a high-end model." ”
"How much more do you want, my Mr. Xia! We have made statistics,MP3 sales record of more than 2000 yuan,Is it the Patstar Koshihikari treasure box P770 that was launched during the summer vacation in July last year,Or under various price reduction promotions such as trade-in、Student certificate discounts,The final first-day sales are only 1800 units!"
Of course, the marketing department has done a survey,To be honest, this patriot P770 is indeed a high-end level of domestic MP3。
"Okay, you go get busy, don't let everyone work too late. ”
“OK!”
This night, in the Polestar electronics office, time passed quickly in a tense atmosphere of constant phone ringing and various discussions and inquiries.
When it was close to eleven o'clock, the marketing staff who were guarding here finally summed up all the numbers!
An extremely scary number!
Xia Yu was awakened by the overwhelming cheers and immediately ran out of the office, and the entire Polestar company has become a sea of cheers and celebrations!
Zheng Wei asked everyone to be quiet, but he couldn't help but tremble excitedly and reported:
"Report Mr. Xia, as of 22 o'clock this evening, according to incomplete statistics from 138 cities and 294 retail stores, the sales figure of Polaris S1 on the first day of listing exceeded 3,800 units! Counting the 6,238 units pre-sold, the total number has exceeded 10,000!" (To be continued......)
PS: The second shift is coming! There will be a third shift tonight, and we will strive for it before 12 o'clock.
Our plus game is still going on, whether it is a recommendation ticket, a monthly pass, or an evaluation ticket, or a reward, please continue to accompany me to fight wildly!