Ninety-nine Double Ninth Festival, but September 9 is not the Double Ninth Festival, because September 9 is the solar calendar, and the Double Ninth Festival is the ninth day of the ninth month of the lunar calendar.

The first point, as Liang Qian said, when "Seven Killings" got the release permit, it was already mid-August, and even if he wanted to release it in the summer, reality would not allow it, unless he would rather "Seven Killings" be released without publicity.

The second point is that September 9 is a very memorable day, 99, after the audience writes it down, it is difficult to forget.

The third and final point is that although September 9 this year is not the Chung Yeung Festival or any other festival, this weekend is a Sunday.

It's no secret that there are definitely more people watching movies on weekends than on weekdays, so, relatively speaking, September 9 is a good day to be released.

That's it.

When setting this release date, the person in charge of the cellular cinema chain, who is the distributor, actually put forward another reason, the person said to Yang Qi: "There are actually benefits to not releasing in the summer file, almost all the ambitious works in a summer file have been released, even if it is the movies that are released with the tail of the summer file, when they are released on September 9, they have lost their sharpness, and their ability to absorb money has been greatly weakened.

Don't care if Yang Qi thinks this reason makes sense after hearing it, because Yang Qi originally chose the date of September 9, it doesn't matter if there is one more reason or one less reason.

Before the national release, "Seven Killings" did not hold a premiere, which surprised many people and many media.

In this regard, some people and media analysts believe that this is a manifestation of Yang Qi's lack of confidence in "Seven Killings".

Some people and the media believe that this is because the star lineup of "Seven Killings" is not strong enough, and the backgrounds of several parties involved in investing in this film are not deep enough, and if the premiere is held, there may not be many stars and guests invited to help, so Yang Qi simply decided not to make the premiere.

Accounts differ and opinions vary.

Despite this, the pre-sale situation reported to Yang Qi by the cellular cinema on the evening of September 8 is still very good, and the first batch of theaters arranged by the cellular cinema for "Seven Killings" has a total of 200 across the country.

Few?

In fact, it is not a small amount! Many films with a large investment have only been released on the scale of about 100 companies.

Distributors rarely arrange too many theaters for a movie to be screened at the beginning, and distributors need to decide whether to increase or decrease the release scale of a film based on the attendance performance and word-of-mouth performance of the released film.

And 200 theaters, when a movie is released, it is not only one show a day, it is possible to arrange three, four or even more shows a day.

In the early days of the cellular theater chain, 200 theaters were arranged for "Seven Killings" to be released, which is not much, but it is definitely not less.

On the evening of September 8, when the person in charge of the cellular cinema chain informed Yang Qi of the pre-sale situation, he said that the first movie tickets of 127 of the theaters had all been sold out.

At least 70% of the first tickets for the remaining dozens of theaters have been pre-sold.

The person in charge was in a good mood on the phone and congratulated Yang Qi.

There was no premiere, and whoever wanted to see the film, no matter who, could only buy tickets to the cinema.

For example, the Zhao sisters, such as Pan Jieyu, such as Li Hongyan, Li Han, Zhou Axing and others.

At half past eight in the morning on September 9, the national release of "Seven Killings" officially began.

After the Zhao sisters dressed up in disguise, they stepped into the last row of the theater at the screening time, and watched "Seven Killings" with the audience in the hall with mixed feelings.

Yes, both sisters are in mixed moods at this time.

They hope that the quality of "Seven Killings" is excellent, but they are worried that the reputation of "Seven Killings" will be a mess, and they are more worried in their hearts.

Because this movie is Yang Qi's first self-written, directed and self-acted work, they believe in Yang Qi's ability to sing and write songs, and they also believe in Yang Qi's acting skills and skills.

Because this is a completely new field for Yang Qi.

All-rounder?

Maybe there really are in this world, but looking at the whole country and the world, how many real all-rounders are there? It is not that there have been no actors turned directors in the entertainment industry before.

But as a result of popular actors or celebrities turning directs, most of them will hit the street, get bruised and swollen, and then obediently go back to continue acting.

On the contrary, some actors who were not well-known often get good reviews and results after changing careers to become directors.

Will Yang Qi be an exception?

They really don't have much confidence, not to mention that Yang Qi's major in college is not a directing major, he is so young, he knows enough things and is proficient in them, according to common sense, it is rare for him to be proficient in so many things at such an age, director?

Even if Wen Tongren is an assistant director to help him, the problem is that Wen Tongren has just graduated from the directing major, although his first work "The King of Black Boxers" is very good at the box office and word of mouth, but such young directors who have just graduated, according to the laws of the industry, their performance is often very unstable.

Maybe one drama is very successful, and then the next drama is filmed as a piece of, there are too many such examples.

What kind of performance does the combination of Yang Qi + Wen Bronze have, it is really difficult for people to have too much confidence, otherwise after the announcement of "Seven Killings", there will not be so many so-called experts on the Internet and in the media who look down on this film.

The outside world's predictions will certainly have an impact on the Zhao sisters.

But one or two voices look down on "Seven Killings", they may not take it to heart, but when a thousand or ten thousand voices are not optimistic about "Seven Killings", can they not be affected?

They obviously don't have such a good psychological quality, not to mention, this has little to do with psychological quality.

From the fact that they only participated in the investment of 5 million in "Seven Killings", it can be seen that they were not optimistic about the prospects of "Seven Killings", and the most unoptimistic thing about them is that Yang Qi insisted on directing himself, and he also insisted on choosing so many newcomers who had never heard of him to be the leading actors of this play.

Zhao Lili once said to Ying'er in private: "Professional things should be done by professional people, and there are so many films made by professional directors and professional actors, not to mention Yang Qi's method!"

Yinger also recognized this point of view at the beginning.

However, these are all in the past, it's too late to say anything now, "Seven Killings" has been filmed and released, and they can only hope that even if this drama pounces, it won't be too ugly.