452 Hogg's helplessness
Although he had been prepared for a long time, Li Wenxiu was still taken aback when he saw a middle-aged white man greeting him with a smile on his face.
looked at Ou Yaojin with a puzzled face, this old Ou, I'm sure I'm not looking for the wrong person, how do you look at the white man in front of him is a beggar.
Hell yes!
"Lao Ou, are you sure you are looking for the wrong person?"
While sitting down, Li Wenxiu couldn't help but ask.
is a foreigner, blonde, blue-eyed, black-haired and white-skinned, like a fake foreign devil, but not the fake foreign devil in Shi Weizhong.
It's just like this, it's really too embarrassing, if you want to say down, it won't get mixed up to this point, it's much more shabby than when Chen Zhiping didn't take a bath for two weeks.
A thick black curly hair hangs listlessly on his head, and the beard on his face is estimated to have not been shaved for at least half a month, and his eyes are bloodshot, but it can be seen that the suit on his body is clean, but the white shirt inside looks like it has not been washed for more than ten days.
As soon as Li Wenxiu sat down, he immediately smelled a very strong body odor and frowned, if he didn't believe Ou Yaojin's character, he would almost immediately want to get up and leave.
Such a guy could be the owner of a retail store with a market value of tens of millions of euros?
Li Wenxiu was a little unconvinced.
"Don't worry, I'm sure it's true. ”
Winked at Li Wenxiu seriously, the expression on Ou Yaojin's face was not very good-looking, obviously he had already known that the other party was like this.
"Hello, Mr. Hogg, this is my friend and partner, Lee. ”
"Hello, Mr. Lee, just call me Hogg. ”
Li Wenxiu almost endured the goosebumps on his body and shook hands with the other party.
When he was done, he immediately shrank back and stuck to his pants, but his face still squeezed out a very interested look.
Let's be honest.
He really didn't expect the so-called seller in Ou Yaojin's mouth to be this virtue, but business is business, and he doesn't mind it very much.
If the other party is really the owner of the retail store, the cooperation between the two parties is still possible.
At present, the breakthrough of Jinhe Industrial in Australia has almost been blocked by the Western Group, and it will certainly not be able to make obvious progress in a short period of time for the time being.
It would be a good thing if we could open an opening in Europe to enter the Western market.
"Mr. Hogg, Li is the founder of the retail company I introduced to you earlier, and now Li's company has achieved the number one position in the industry in China, I think if you can give you a suitable condition, he may be able to help you solve your current financial problems. ”
Ou Yaojin directly explained his intentions, and Li Wenxiu did not object, as far as the current situation is concerned, 24-hour convenience stores have indeed achieved the first place in the convenience store industry in China, which is beyond doubt.
However, in the retail industry, it is estimated that it will not even rank in the top three.
"Of course, I believe that Mr. Li has such strength, 24-hour convenience store is a great business, I know this company. ”
Hogg is Italian, and his English is still not very standard, with a pronounced accent.
Ou Yaojin is a native of Hong Kong, so of course there will be no language barriers, and as for Li Wenxiu, it is not a problem.
"Mr. Hogg, as far as I can tell, your business still seems to be doing well, and I'm curious why you're in such a hurry to sell it?"
As a retail brand with normal marketing volume, Li Wenxiu really couldn't understand why Hogg was in a hurry to sell the brand he created.
After all, for entrepreneurs, a company founded by oneself is, to some extent, similar to the children raised by oneself.
If it weren't for helplessness, few people would give away their businesses, especially if they were speechless for now, at least they would remain profitable, and in this case, Hogg was in a hurry to make a move, so there must be some reason.
Although Li Wenxiu understands that this is a personal privacy issue, for the sake of safety, he still has to ask clearly before making a further decision.
"Oh?"
frowned.
Hogg was obviously also a little confused by the question asked by the young Chinese, and his blue eyes looked at Ou Yaojin for a moment, and the expression on his face seemed to be a little confused.
"Hogg, Lee means to know why you would sell your business. ”
Repeating Li Wenxiu's question, Hogg nodded.
"Lee, my company has a tax problem right now, the damn Business Council is doing a financial review of me right now, and of course, I owe some money to the bank, and if I don't sell it, I think my kids and I will be kicked out of the house right away. ”
Helplessly, Hogg spread his hands, and Hogg was also angry.
He quickly took out a few documents from his briefcase and handed them to Li Wenxiu, and after a quick glance, Li Wenxiu naturally understood what the so-called financial problems in Hogg's mouth were.
What surprised him.
As a company with a market capitalization of nearly 30 million euros, Hogg's retail store has more than 10 million euros in bank loans, and if other liabilities are added, the total debt is now approaching 25 million euros.
Other words.
Even if this store is sold, Hogg can get not much money, I'm afraid it won't be much, as for why a retail brand has such a high debt, Li Wenxiu doesn't want to know, what he is now puzzled about, if Hogg wants to sell this business, what kind of price will he ask.
Obviously.
If you take over the market yourself, you will definitely have to bear the debt.
This is a lot of money, even far beyond his budget, nearly 25 million euros in debt, which means that once he takes over, he will first spend more than 200 million yuan on debt.
As for the value of the retail brand itself, Li Wenxiu does not have a clear judgment in his mind at present.
"Lao Ou, have you already read these materials?"
asked Ou Yaojin in a low voice, Li Wenxiu was still a little uncertain in his heart.
Seeing Ou Yaojin nodded, he was silent for a while before asking, "I don't know what Mr. Hogg wants?"
"Mr. Li, I don't really want to give it to a Chinese. ”
After Hogg finished speaking, Li Wenxiu's face immediately changed, but he didn't get up and leave immediately, he sneered in his heart, and naturally understood that this guy was sitting on the ground.
If he really didn't want to sell to the Chinese, as he said, he wouldn't have sat here.
Seeing that Li Wenxiu didn't speak, the expression on Hogg's face was also a little moved.
"If you really want to buy my business, I want you to help me solve my debt problem and pay me 10 million euros in cash in a lump sum. He gritted his teeth and spoke.
"No way! I won't accept that condition. ”
Without any hesitation, Li Wenxiu rejected Hogg's conditions in one bite.
10 million euros in cash plus 25 million euros in debt, that is, if he wants to buy Hogg's retail brand, he must pay more than 300 million yuan, which is far beyond Li Wenxiu's budget, so he naturally will not agree.
"Li, you should know that my requirements are not high, should you think about it again. ”
Seeing that the Chinese in front of him refused his request in one bite, Hogg was obviously a little anxious, and without waiting for Li Wenxiu to continue speaking, he immediately said, and the expression on his face was even a little impatient.
In fact.
Hogg's price is actually not high, and if you add the value of the brand itself, there is more room for negotiation.
But in business, he can't do good.
Most importantly, Lee didn't believe Hogg.
A company with debts of more than 20 million euros, if the market value of the company itself is very high, it is not surprising, but the market value of Hogg's store is between 20 million euros and 30 million euros.
In other words, if the liabilities are deducted, the value itself is most likely less than 5 million euros.
Of course.
If Li Wenxiu held it in his hand, the price would definitely increase a lot, and the reason was not difficult.
Jinhe Industry now needs an entry point into the European market, Hogg's chain store has established a certain business foundation and market reputation, if you directly use his resource advantages and brand, it will definitely save a lot of trouble.
However, the price is 10 million euros higher, and Li Wenxiu is still difficult to bear.
Seeing that Li Wenxiu didn't mean to talk about it at all, not only Hogg was a little anxious, but even Ou Yaojin, who was sitting next to him, didn't seem to understand what this guy was thinking.
This is a once-in-a-lifetime opportunity, isn't it 10 million euros, and the price is not even 100 million yuan, which is indeed a bit puzzling.
However, Ou Yaojin also knows Li Wenxiu's personality, and he knows that this guy will definitely not let go easily, so although he is a little puzzled in his heart, he still does not speak.
"Mr. Hogg, if you are really sure, I am afraid that someone has already traded with you, since you have come thousands of miles to China, it means that this price has exceeded the bottom line of other people's bearing, what reason do you say I have to agree to your conditions.
After all, it's Europe, not China, and if I go to Europe to invest in a business, the risk is far greater than in China, so I'll give you a maximum of 5 million euros in addition to taking on your debts.
That's my bottom line!"
5,000,000 euros!
Not less, indeed.
Hearing Li Wenxiu's request, Hogg's face instantly became a little ugly.
This damn Chinese is too hard to suppress the price.
But he was also curious as to why this guy would insist that he would agree to this price.
In fact, what Li Wenxiu and Ou Yaojin do not know is that, as Li Wenxiu said, the reason why Hogg came to China to find a buyer is actually to make a fortune from the Chinese.
Since his funds were frozen, he has indeed contacted many people in Europe who are interested in buying his chain, but without exception, the other party has been intimidated by his conditions.
Aside from taking on debt, the price of 10 million euros is simply not acceptable, and even 5 million euros is rarely considered.
If that weren't the case, Hogg wouldn't have traveled all the way to China to find a buyer.
Li Wenxiu's name is not familiar to him, but he still knows the influence of 24-hour convenience stores in China, and it can be said that this is a very powerful Chinese chain brand.
Originally, when he knew that the founder of this chain brand was still a young man in his twenties, Hogg secretly rejoiced in his heart.
Although China has been reforming and opening up for more than 20 years, in the eyes of Westerners, Chinese still have a great demand for entering overseas markets, especially European markets, even at any cost.
But obviously.
Li Wenxiu's decisiveness made him a little stunned.
"5 million is too little, Ou, I think you should know better than Li how much influence my brand has in Europe, 10 million euros is really not too high, if it weren't for those damn bastards of the Ministry of Commerce who used taxes to sanction me, I wouldn't have come to China at all, let alone sell my family business to you Chinese." ”
Hogg clearly wanted to keep struggling.
But it's a pity that the opponent he met was Li Wenxiu.
If it were another person, he would naturally not know about the economic situation in Europe to the extent that Li Wenxiu is so much.
If he remembers correctly, under the influence of the world economic bubble since the 90s, there have been a lot of problems with investment throughout Europe, and even the economies of major European countries have been sluggish for a long time.
In 2003, the economic situation in Europe deteriorated even across the board, and major economies such as Germany, France, and Italy even experienced negative economic growth for a time because of the danger of deflation.
At this time, it is obviously unlikely that Hogg wants to sell for a high price.
"Do you really think 10 million is too high?"
Ou Yaojin asked in a low voice.
Seeing that Li Wenxiu nodded, he stopped talking and shrugged his shoulders at Hogg to express helplessness.
"Oh, it seems that we are going to have a hard time agreeing. ”
Seeing that Hogg shifted his attention to Ou Yaojin, Li Wenxiu naturally understood what this guy was thinking.
Obviously.
Ou Yaojin is actually a little tempted.
"Then you go on talking for a while, I'm gone, Mr. Hogg, and welcome to China. ”
Seeing that Li Wenxiu got up to leave, Hogg really couldn't help it, and immediately stood up to stop Li Wenxiu.
"Nonono, Lee, I think you misunderstood me, 5 million is really too low, if you are willing to increase some more, maybe we can talk about it. ”
"Mr. Hogg, I don't think you understand what I mean, 5 million euros is already the highest price I can give. ”
"Are you sure?"
"Of course, 5 million euros, plus debt, that's my condition, maybe Mr. Hogg should think again, if I'm not mistaken, my price is already the highest you can ask for, right?"
One sentence completely broke the illusion in Hogg's heart, Li Wenxiu didn't feel too aggressive, in fact, the price he gave Hogg was completely acceptable.
Seeing the two of them frozen there, Ou Yaojin was also embarrassed.
"Why don't we sit down and talk?"
Nodding, Li Wenxiu had no choice but to continue to sit down.
He took a sip before he said, "Mr. Hogg, I have a better idea, I don't know if Mr. Hogg is interested." ”