In any case, Mr. Chen is a threat!

In case "Northern Love" becomes popular, this product will be pestered by Yaya again, what movie version or something.

Or, all sorts of public courtship ...

Simply, contain this threat in the cradle!

However, Wanda is very optimistic about Mr. Chen, especially after the release of the movie version of "Northern Love"...

Something needs to be done!

For example, if you reveal his true face in advance, I don't believe that Mr. Chen became so open after getting married...

……

With the introduction of the host Huang Zijiao, Xu Hui took the stage.

"Hello everyone, I'm Xu Hui. ”

has not appeared in public for almost half a year, and Xu Hui is quite happy to see so many fans in the audience.

With a wave of his hand, the cheers from the audience became even more enthusiastic...

I used to be an idol!

The host began the series: "... We know that the director has booked the trilogy at the beginning, I would like to ask, what is the third "Lion King" about?"

Hui Hui summed it up succinctly: "Continuing the theme of the entire series of 'Once Upon a Time', we put the individual in the times. ”

"Everyone who has watched the trailer knows that this 'Lion King Competition' should refer to the lion dance conference, how can you be interested in the lion dance?"

"This is mainly because Huang Feihong himself has the reputation of the lion king of Liangguang in history, and we watched the scene of his descendants dancing in the Huang Feihong Memorial Hall, which is very exciting. Therefore, I thought about whether I could continue this into the plot of the movie, and then there was 'Lion King Battle'. ”

Huang Zijiao took the hand card and then asked: "... I heard that the production cost of our 'Lion King' is much higher than the previous two films, is it because the actors' salaries have increased?"

"It's not all, the actor's salary is only a little bit, compared with the first two films, "The Lion King" we used IMXA cameras to shoot, and the scene is larger, and there are more special effects!"

Speaking of this, Xu Hui paused: "There is another point, compared with the first two films, the scene of "The Lion King" has been changed to the capital, involving a lot of characters and more scenes... I watched the movie in the IMAX theater that day, and it was very good, it really deserved to be my movie!"

Huang Zijiao smiled and followed Xu Hui's words and explained: "Everyone must go to see the IMAX version, only the most sophisticated productions dare to show it in IMAX!"

Why the emphasis on IMAX?

Is it because you can only feel the charm of movies through IMAX?

Well, that's just a small part, more because the IMAX version is a little more expensive...

"By the way, some netizens said that the director likes to use a few actors, "Men Should Be Self-Improvement" Nalan Yuanshu is Zhang Jing, and this time 'Ghost Feet Seven' is played by Zhang Jing, can't you find anyone else?"

“… Everyone is quite reluctant to end this series, and they are reluctant to shoot only one film, so they have asked for more dramas, in fact, the role of 'Ghost Feet Seven' is Zhang Jing and Wu Yue guessing boxing, Wu Yue lost, so he had to let Zhang Jing go!"

Half-truths explained.

Then there is the memoir of the main creator, telling interesting stories during filming.

Xu Hui looked at Wu Jing and Zhou Yiwei with a smile on his face, and under the host's questioning, he finally told two interesting stories during the shooting...

It's nothing, it's just the story that the lion's head is too heavy and almost hurts people, as well as some psychological stories when Wu Jing and Zhang Jing were fighting.

These stories, completely made up, improvised!

There are many loopholes, but some of the audience at the scene listened to it very lively, no way, they just like to listen to this!

"Director, is there anything memorable for you about the filming of "The Lion King"?"

After about ten minutes, the microphone was handed to Xu Hui's mouth again.

Still didn't let him go!

One unforgettable thing?

That must have been Yaya's contribution to another recipe, which is very effective...

"There's nothing particularly memorable, everyone knows that I started making movies because I like movies, and "The Lion King" is the end of the "Once Upon a Time" series..."

"I'm sorry, I was wrong, I mean the end of my trilogy, and on the day it was actually finished, I was very happy to watch a new series be born in my hands..."

Pao Hui expressed his reluctance to the "Once Upon a Time" series with deep affection.

The intent is simple.

"Dude's the last one, come and watch it!"

……

The movie promotion and routines are already mature, and they can't play anything new.

Roadshows, variety shows and online promotion.

The only difference is that in this offline promotion, in addition to the movie posters of "The Lion King" posted at public stations and subway stations, Huiwen World also posted movie posters in the elevator halls of the community.

It's a lot of money...

Even if Focus Media opens a friendship price, it will be at least 20 million!

Many professionals in the industry expressed doubts that the name of the "Once Upon a Time" series is loud enough, and it only needs a little publicity, and the box office of 800 million is proper!

Is it necessary to invest such a high publicity cost?

Xu Hui felt that it was necessary to have on the one hand, "The Lion King" is a family-style movie, which is not restricted to children, and the elevator advertisement can attract these family-oriented moviegoers, and on the other hand, it is his selfishness as a shareholder of Focus Media.

If "The Lion King" can harvest more box office by opening elevator advertising, there must be many movies that will follow suit.

When the time comes, Focus Media will receive more similar orders...

The more high-profile movies are about to be released, the more there will be a bunch of variety show invitations.

The film was promoted, and the show itself received more attention because of these guests.

Win-win!

"The Lion King" was announced to be finalized, and immediately received invitations from various TV stations.

Xu Hui does not report any illusions about domestic variety shows, but it is also an indisputable fact that movies can benefit from variety show publicity.

Wu Jing and Zhou Yiwei went to record "Everyday Upward";

Yaya originally wanted to go to "Base Camp", but the director team of "Base Camp" was reluctant to open a special issue specifically for Yaya, and found a bunch of messy people, like Sun Jian, Zhu Zixiao, Wu Yi and the like.

I didn't know each other, so I just excused myself!

Of course, the team in charge of publicity still didn't let her go, and arranged "Very Quiet Distance" for her...

As for Xu Hui, according to his meaning, the team gave him an exclusive interview with "Watching a Movie".

……

In recent years, especially after the rise of blogs and microblogs, self-media has begun to slowly replace some traditional media.

The only remaining film magazines are "Watching Movies" and "Movie World".

Probably next year, several editors-in-chief of "Film World" will leave one after another, and "Film World" will completely cease publication...

The popularity of "Watching a Movie" is not too wide, but it is very high, and the people who can appear in the interview of "Watching a Movie" are basically some big directors or award-winning filmmakers.