Chapter 406: November's Propaganda Offensive
The post-production of "Home Alone" has been completed, and the next thing is to wait until Christmas, but this is a movie released in the three major leagues, ready to take over the second part of "Resident Evil", and the box office of Resident Evil is still rising, and the global game sales are also a big hit.
At the same time, Yingfeng's new pen name Conan Doyle is popular all over the world, but the domestic distribution is distributed by the publishing house under Yingfeng's name, and Chinese Jinxiu also understands that it is good to be able to get the right to publish overseas.
The two sales in China have just begun, but because of the unfamiliar author, readers don't know much about it, but Yingfeng promoted it on Weibo, and many fans were willing to buy it, but the word of mouth was too good, so that sales slowly began to climb.
"Reborn greatly, who is this author?, how can it be written so well?" A fan asked, and there were many likes, directly topped this topic, Ying Feng must answer, he always answers the first few top questions, this is the interaction with fans.
Ying Feng naturally can't lie, but he can't reveal his identity, so he wrote: "This question is very serious, now the three major alliances have exhausted all methods to find the author, and then buy the film and television rights, but this author has left the film and television copyright to himself, and he wants to shoot it himself, so I won't announce who he is now, and you will naturally have a surprise when the time comes." ”
"Wow, are all the authors so good now?"
"Rebirth is self-written, self-directed, and self-acting, does he want to follow the same path as Rebirth Da?"
"I admit that he wrote it really well, but it remains to be seen whether it will also be much more reborn, I hope it won't ruin these two!"
Book fans are more worried, after all, how can there be more geniuses like Ying Feng? If there are more, they will not be geniuses, so everyone is more worried, and some people also propose that Ying Feng win the film and television rights to shoot, which must be perfect!
Ying Feng now has no time to pay attention to the thoughts of fans, he started the publicity offensive of the Spring Festival Gala, it is already November, and now it is starting to promote, otherwise it will really be blind on Chinese New Year's Eve.
Royal Television began to shoot promotional videos to promote it on its own television station, but all the prime-time advertising slots had been sold, and this could not be replaced, so it could only be added or other means could be used.
Ying Jun has quite a headache, now the income of Royal TV is increasing, and the advertising space has become a hot item, but now when he wants to use it, there is no place, it hurts and is happy!
"Little Si'er, how do you say to publicize it?" Ying Jun had no choice but to ask Ying Feng.
Ying Feng thought for a while, and then said: "Let's use posters to promote first, and then use video to promote on the Internet, and at the same time, Hanhai's stars began to collectively promote on Weibo, I think the effect should not be too bad, and a press conference will also be held." ”
"That's all it can be, but isn't the audience too small?"
"Don't forget the advertising position during the day, although it is also sold, but the audience during the day are all elderly, and what they value more is reunion, especially on the night of Chinese New Year's Eve, instead of increasing advertising time in prime time and causing disgust among the audience, it is better to increase the time during the day, and the old people may not be disgusted!" Ying Feng said with a smile.
"You don't want to bully the old man, do you?" Ying Jun squinted at Ying Feng.
"What kind of eyes are you, as long as our advertisements are well shot, they will naturally not disgust the elderly, especially to promote family affection!"
"Tell me what you have in mind!"
"First of all, the elderly stay at home every day, what do they desire the most? full of children and grandchildren, family reunion, filial piety of children, etc., these are what they desire the most, so let's start from this aspect, first shoot a few public service announcements!"
"PSAs?"
"That's right, it's a public service advertisement, the Great Qin Empire is a free market economy, so public service advertising has always been an unpopular advertisement, unless the country has a large-scale event and assigns tasks to various TV stations, no one wants to do it, after all, it costs advertising space and funds, these are all money!"
"That's right. Ying Jun nodded.
"But what is our goal? National TV must have a view of the overall situation, although public service advertisements are only invested, but this can see that we are a responsible TV station, a TV station that can become an industry standard, and a TV station that cares for the people!"
"Makes sense!"
Therefore, the public service advertisements first began to promote caring for the elderly and family affection, and then the Spring Festival Gala with the theme of reunion. Every year, there is such a large-scale festival, no matter how much work you are working in the north and south, you have to go home at this time, this is the tradition of our Chinese people, a tradition that has lasted for thousands of years, and what are you doing when you go home? Is it just to play mahjong all night, and then have a mouthful of food?"
"Oh, accompany the old man to watch the Spring Festival Gala, and the family sits happily together, right?"
"Yes, we just want to guide in this direction, give everyone's Chinese New Year's Eve a common topic, give them a topic to sit down and talk to, give them an acceptable program, give them a warm moment, this is our Spring Festival Gala, everything is promoted around this theme, I don't believe people will not care." ”
"Okay, that's it, alas, I want to go home to accompany my father and mother as you say. ”
"Yes, I want to go home and live too, but who made us royal people?" Ying Feng sighed, although the royal family looked at the infinite scenery, especially the royal family of the Great Qin Empire, thousands of years of heritage is still there, even if most of the rights are handed over, but the inspection system of officials is tightly grasped, and the deterrent power is still strong. But freedom is restricted, although this is hypocritical, but every family has a scripture that is difficult to read!
It's up to him, even the choice of career is not free, a five-year period will make him busy every day, of course, there is also a relationship between systematic tasks, but there is no time limit for the task, and the five-year period is imminent, and it is not known how it will be at that time!
Next, the publicity offensive began to start, first of all, the new creative advertising company undertook the shooting of the advertisement, Yingfeng plunged into it, and the stars of Hanhai Company have determined to participate in the show without pay. Because it is a public service advertisement, New Creative Advertising Company and Hanhai Company are signed, but there is no remuneration, this matter is organized by Yingfeng, and everyone naturally does not have the slightest opinion.