According to the financial station, on November 7, Japan's Toyota quarterly earnings conference was held in Tokyo. At the meeting, Akio Toyoda, chairman of Toyota Group, announced to the media the official establishment of the EV Business Planning Department, an electric vehicle business unit, and announced that Toyota would devote itself to mass production of pure electric vehicles as soon as possible. It is reported that the EV division will be headed by Chixia Toyoda, the current acting president of Toyota China.

As we all know, Toyota once launched the world's first hybrid production car, the Prius. Previously, hybrid models such as Leiling and Corolla have been launched in the Chinese market, and the warm-up of the electric vehicle market has been preliminarily completed. According to the analysis of experts in the industry, the establishment of Toyota EV Company may be a new round of layout for the Chinese market, which is popular for electric vehicles. ”

According to this newspaper, on November 8, TSL Company, which has just completed the restructuring of the group's decision-making level, held a press conference. The company's new CEO, Marcos Siss, was in attendance. At the press conference, Max Sith said in a speech that he would make significant changes to TSL's current business strategy in order to recover the company's stock price decline and sales decline in North America and China. ”

"In this irreversible new energy era, major manufacturers are trying their best to catch this bus, and there is obviously a seat in the front row of TSL. Our first mass-produced electric model, the MD, almost ushered in the era of new energy vehicles. For various reasons, things have not developed as expected, but TSL is still the frontrunner in the field of pure electric vehicles.

After this round of changes and reforms, I still have infinite illusions about the future of TSL, an emerging EV brand. In the near future, we will increase our investment in our major target markets and attract more capital to complete our great mission of disrupting the automotive industry. At the press conference, Marcos said. ”

In the president's office of Baiwei Interactive Entertainment's headquarters in Beijing.

Syllable.

The huge rear projection TV was turned off by Cheng Wenze, and looking at Li Fanyu who was sitting on the sofa with his hands crossed thoughtfully, he asked, "Lao Li, what do you think?"

"What can I see, the tide of the times has set off. The ambitious tide maker had already been unable to hold it anymore and stood on the edge of the beach with a big flag. This time, it was nothing more than seeing a big wave coming over, and the excited roar of the tide makers. Li Fanyu spread his hands and said calmly.

Cheng Wen heard Li Fanyu speak obediently, and was stunned: "Then according to you, what should we do?"

Li Fanyu smiled, picked up the coffee on the coffee table in front of him, took a sip, and smacked his lips: "The war to seize the beachhead in the field of pure electric vehicles has sounded the horn, what else can we do as a competitor?"

Cheng Wen was stunned again, "Nest! I didn't happen to meet a poet today! Can you talk well? Who did you learn from this, why are you still dragging words?"

Li Fan smiled foolishly, in the past two days, he has been helping to formulate new crash test standards with the China Automobile Association, and he has nothing to do, so he reads internal magazines and party newspapers, and he has been infected by the party newspaper.

"What else can I do? Hard steel! The two bigwigs have already come over to grab the land, can we still sit and watch the excitement?" Jing Cheng complained when he heard it, and he realized his mistake and changed his words.

"You've finally said something. Cheng Wen threw the remote control on the coffee table, sat opposite Li Fanyu, and said, "Do you have any specific ideas that we need to cooperate with Baiwei Entertainment?"

Li Fanyu nodded, "It seems that the opponent is already in a hurry, and Toyota Qianxia has always been closely eyeing the big cake of the electric vehicle market." The establishment of the EV club this time may be something she has been doing privately in the past three years, but now it is on the table. According to Toyota's consistent market strategy, the three models they have not exposed are very likely to be in the low-end market, and it depends on how she wants to operate.

On the TSL side, John Wayne has been battling with me. Don't you know that in the competition in the automotive field, no one has completely defeated anyone. To be honest, I don't care about John Wayne's TSL. This is an ambitious person, but the momentum and pattern are too small. I was confused by the battle of wills, and I didn't fully exert the power of the capital behind TSL at all. But now that a Sith who is well versed in the operation of capital has come to power, he has to face up to this enterprise. ”

"Yes, one is to come prepared after three years of obscene development, and the other is to regroup and sharpen the knife. Lao Li, you are dangerous. Cheng Wen said with a frown.

Long before Zhengxin's electric bus rolled off the assembly line, Baiwei Mutual Entertainment had reached an in-depth cooperative relationship with Zhengxin. So at this time in the electric vehicle market, Baiwei Mutual Entertainment has been tied to the same boat as Zhengxin.

Cheng Wenze, who regards this development plan as the second spring of the company's development, seems to be more concerned about the market than Li Fanyu, who is at the center of the storm.

Looking at this worried look, Li Fan smiled foolishly: "Lao Cheng, don't worry. These two goods are ferocious, but they are not yet the time to really threaten our foothold. Don't forget, we're the ones who have the first opportunity. ”

"Oh?" Cheng Wen straightened up, "Do you have a way?"

Li Fanyu nodded and said, "That's nature." Previously, when TSLPally was first launched in China, it relied on the combination of mtoo and pot intelligent software and hardware devices to make a name for itself. However, the sales volume created at the beginning of the launch has fully confirmed the attitude of consumers in the Chinese auto market towards pure electric vehicles. An electric car with an average price of up to 800,000 can also create sales of 5,000 units in two weeks on the market. ”

You go on. Seeing that Li Fanyu drank coffee in a hurry, Cheng Wen hurriedly urged.

"Now that the market has proven that consumers can accept higher prices than traditional cars, and can tolerate the drawbacks of pure electric vehicles, such as battery life, charging, etc., then it proves that this market segment has matured. The tuyere has been revealed, and the pig will naturally arch forward. For you to put it here, TSL and Toyota are just the beginning. You see, in the near future, more pure electric car brands will emerge in the Chinese market. For such a piece of fragrant dumplings, cats and dogs want to take a bite. ”

"As for how we do it, 8 is in full swing of research and development, and Ben Ben is now mature. I will return to Amagi tomorrow and personally lead the I8 project to speed up the process. You guys should also grasp it tightly, and strive to make the stupid mobile app faster. Before they make an official move, we must use the best technology and the best pure electric models to brush a wave of face in the Chinese market!"

Seeing Cheng Wenze's expression become serious, Li Fanyu got up from the sofa and picked up his windbreaker, adding: "Old Cheng, the pure electric car market is an opportunity that we have finally seized. An opportunity to stand on the same starting line as all car companies in the world. We have missed the golden fifty years of automobile development, and you must have seen the results of backwardness. Therefore, in this competition, we must always lead and resolutely not lag behind!"