Chapter 33: A Dark Horse!
"What the hell does the movie mean at the end, how can I have a feeling that I understand and I don't understand. Pen %Fun %Pavilion www.biquge.info"
"So Ji-sub is so handsome, he acted so well, and that smile at the end really scared me to death, so scared. ”
"It turns out that if you really play and borrow, the effect will be so much worse. Those injuries are so scary to look at. ”
"What the hell is it a waste of time. ”
"It's so boring, the plot is too bland, it's not my thing. ”
Kim Jong Kwon, who walked out with everyone, listened to the audience's opinion of this movie in his ears, and breathed a sigh of relief, most of them still liked this movie very much, of course, there were a very small number of them, who felt that the plot was monotonous, lacked explosive points, and so on, in short, they just felt that it was not good-looking. For this, Kim Jong-kwon can't do anything, everyone has their own tastes, and it is impossible for a movie to make everyone say good, as long as it can retain this part of the people who like this movie.
At the same time, Park Xuanmei, who ended watching the movie, was fiddling with her mobile phone with excitement, posting her viewing experience to SNS, and once again called on the members of the 'Jong Quan House' to go to the cinema to support the movie.
Lee Jun Hyung was also excited to start contacting his friends to support this movie, not because he thought this movie was good, and even his attention was not on the movie most of the time, but he wanted to thank this movie, looking at his girlfriend who was still hugging him tightly, Lee Jun Hyung felt so happy.
.........................
"Movie is Movie", a low-cost, small-lineup feature film, unconsciously gathers popularity. This is a film that requires people with experience and social experience to understand the film, and it is not suitable for students to watch, so at a time when the main force of watching movies is going to school, it did not have any impact on the release of "Movie is Movie".
In addition, in this off-season of movies, the investment cost of "Movie is Movie" is already considered 'high', and there are no "blockbusters" in the same period, all of them are low-cost small movies, and "Movie is Movie" seems so unusual! Although it is also a low-budget movie.
Good publicity + well-known actors + good reputation, this movie that was only released in 500 theaters suddenly became popular!
In the 3 days of the weekend, "Movie is Movie" actually had 450,000 viewers, you must know that the previously popular "Chaser" only had 660,000 viewers on the weekend 3 days, which is already very good, and the word of mouth has been played, and it will get better and better in the future.
Director Zhang Xun, who got the good news, told everyone in the crew as soon as possible, including Hong Xiuxian, who had a very unpleasant quarrel with the rest of the crew, was also very happy after learning the news, and finally had some gains. Su Ji-sub, who was filming far away in RB, praised Kim Jong-kwon's vision for the first time, which surprised Kim Jong-kwon, thinking that this brother was confused in filming, and he also provoked Su Ji-sub to scold.
Kim Jong-kwon, who contributed a lot to this movie, was even more excited and couldn't help himself, and shared it with Baek Ji-young and others for the first time. Girls' Generation, everyone shouted that half of the credit was given to them, and let Kim Jong-kwan do it himself in the future, etc.
Next, all parties made efforts, and the media was also surprised by another small-budget box office dark horse after "Chaser", and film critics also hurried to the cinema to see the true face of this box office dark horse.
"Because I had to get up early today, I was going not to watch "Movie is Movie" last night. But after watching it for a few minutes, it was out of control, and I didn't see the end until I saw it. I really wanted to give this movie 5 stars, but I don't know why, I always felt that this movie was missing something, so I only gave it 4 stars. - Film critic Kim Bong-seok
"I don't know if everybody has a dream of making their own movie and playing a character who looks like themselves. When we were young enough to confuse movies with life, and goals with dreams, we all said that dreams are to make a movie. Over the years, most of this dream has been reflected in youth, and as the ripples of the years spread, it has gradually become fragmented. - Film critic Zheng Jae-yong
"Recently, a dark horse has emerged in the theater, and I walked into the cinema with a critical eye, not to talk about the plot, but just to talk about the performance. So Ji-sub's performance in this movie has no breakthrough, and it looks no different from the uncle in "I'm Sorry, I Love You". Lonely and sensitive, there is such a soft heart hidden under the tough and tough appearance. There was some disappointment for what I was expecting. Looking at the other lead actor Kim Jong Kwon, the previous performance was simply terrible, yes, allow me to use the word terrible, even though he is just a newcomer. But it just so happened that this newcomer who made me feel bad got better and better after that, and Kim Jong Kwon, who judged the two before and after, even gave me a feeling of surprise that So Ji-sub didn't do. It also made me set my eyes on this newcomer for the first time..."--film critic Hwang Dong-hyuk
"Box Office Dark Horse - Winning the First Week Box Office Champion" - Chosun Ilbo
"So Ji-sub, Kim Jong-kwon, Kim Ki-deok's disciples to create a small-budget box office miracle" - JoongAng Daily
""Movie is Movie" has achieved two consecutive championships" - Dong-A Daily
.................
Kim Jong Kwon finally experienced the feeling of being a 'popular star', from the time "Movie is Movie" began to unexpectedly dominate this schedule, Kim Jong Kwon once again began to cooperate with the crew's publicity, this time every city has to go, each city chooses a movie theater, and then appears to interact with the audience.
The cinema chain also adjusted the number of screenings in a timely manner, and added 300 screens to screen "Movie is Movie". As a result, Kim Jong-kwan became more and more busy, and Su Ji-sub also took the time to come back and help run for a few days, and then rushed back to RB non-stop because his role was about to end.
The unexpected popularity of the movie really enhanced the fame of everyone in the crew. Director Zhang Xun and the two leading actors entered the movie circle in one fell swoop. Su Ji-sub exploded in amazing popularity with this movie after his return, not only maintaining the lost popularity, but even going to the next level, he successfully entered the film industry and is now regarded as a film, television, and song, although his music is much worse than his achievements as an actor, but it is barely enough.
As the second actor, Kim Jong-kwon, although after the director's addition, it can be said that he is on par with Su Ji-sub, the first actor, in terms of roles, but in terms of character design, it is naturally based on Jiang Pei played by Su Ji-sub, compared with Su Da, Jiang Pei is obviously more attractive and more likeable.
This is also perfectly manifested in reality, most of the people talk about Su Ji-sub, for Kim Jong-kwon, it is just piggybacking, or as Su Ji-sub's 'opponent' is devalued as worthless. But after saying a thousand things and ten thousand, Kim Jong-kwan still succeeded, and successfully jumped from a young singer who failed to make his debut and was forced to enlist in the army to a new generation of actors in South Korea.
Finally, the well-known Kim Jong-kwon also struck while the iron was hot, agreed to Yoo Jae-seok's variety show invitation, participated in "Come and Play", "Infinite Challenge" and other programs, and swiped his face fiercely during the release of the movie, Kim Jong-kwan unconsciously framed, and the hilarious 'funny dance' all brought joy and great surprises to the audience, and some small revelations during the filming of the movie were full of curiosity and surprises.
also let the audience learn some of Su Ji-sub's unknown side from Kim Jong-kwon's mouth, so that many of Su Ji-sub's fans 'defected' to Kim Jong-sup's fan gathering place, just to find out about Su Ji-sub from Kim Jong-kwon's side, after all, Su Ji-sub is too low-key and mysterious, and there is no channel for people to understand.
Well, as Su Ji-sub personally admitted, it can already be said that Su Ji-sub's 'younger brother' Kim Jong-kwon, who is already well-known, mentions some small easter eggs in Su Ji-sub's life on the show from time to time, making them scratch their hearts and want to know more, but Kim Jong-kwan always stops. Kim Jong-kwan grasped this very well, and a little bit of inconsequential little things can be said casually, which not only increases the effect of the program, but also improves the attention and contributes to the release of the movie.
But this degree needs to be grasped well, if you talk too much, it will be annoying, although the relationship between So Ji-sub and him is like a brother, and Su Ji-sub will not blame him for what he said, but just as they are brothers, how could Kim Jong-kwan do something that harms Su Ji-sub.
So in a busy situation, the hot April passed quietly, "Movie is Movie" is basically about to be released, the previous publicity has squeezed the potential of this movie dry, it can be said that those who are interested in this movie, or may go into the cinema to watch this movie, have already seen it. The rest are people who will not waver no matter how much you promote it, and they have no interest in this movie, so "Movie is Movie" will be released at most a week at the end.
And "Movie is Movie", which has been released for more than 30 days, is really like a dark horse, achieving four consecutive box office titles! The total number of moviegoers has reached 2 million, which can be said to be a miracle that is not big or small. You must know that the cost of this movie is only 2 billion won, and there are still a lot of unpaid salaries.