"What a good family carnival!"

This is Xu Hui's evaluation of "How to Train Your Dragon 2", which premiered on the morning of the 24th!

Well, Huiwen is ready to cooperate with DreamWorks to develop "Kung Fu Panda 3", and will also carry out other cooperation, Huiwen even cooperated with DreamWorks to set up Oriental DreamWorks, and cooperated in the development of "Over the Moon", "Mount Everest", "Chinatown", "Monkey King", "The Cats Are Coming" and other projects.

Of course, Huiwen mainly controls the investment, and most of the projects are still handed over to Disney to be responsible for distribution...

It is reasonable for Xu Hui to come over to help the platform.

Although Cannes has never been a stage for mainstream Hollywood commercial films, Hollywood commercial blockbusters like "How to Train Your Dragon 2" will still choose to be screened in Cannes!

Of course it will be for the sake of publicity!

And this is not the first time that DreamWorks' anime works have been screened in Cannes, Madagascar 3 was screened in Cannes in 2012...

The Lumière Hall was filled with laughter and applause.

As a genre film, the film's narrative structure is flat, and director Dean Deblos divides his attention evenly among each of the characters with their own styles, allowing them and their "pet dragons" to write their own unique touch on the screen. Viewers can see in the story the good qualities of love and courage, sacrifice and dedication, and so on. ”

Xu Hui was interviewed by reporters, and business blew each other...

Walking out of the Lumière Hall, Chen Farong came over and whispered to him: "Xu Hui, I chatted with Jane Campion last night, and she told me that there is a judge who is desperately encouraging the judges to target your "Beautiful Life"!"

“… How did you talk to Jane Campion?"

Xu Hui looked at Chen Farong in surprise.

This young lady is too powerful, right?

How do you get involved with the president of the jury in just a few days?

"Leave me alone, think about what to do?"

Chen Farong doesn't really want to say this, this should be her personal specialty.

“… What else can I do? Everything that needs to be done has already been done!"

Xu Hui spread his hands.

Indeed, the public relations work is enough to be in place, and the Cannes field magazine of "Beautiful Life" scored 3.7 points, and "Beautiful Life" scored the highest among all the works of this year's production competition.

Not only that, but since the Cannes Film Festival has been carried out, all the works shortlisted for the main competition unit have been unveiled, compared with the amazing and sensational brought by "Beautiful Life" at the opening ceremony, the response of other works is too average.

Of course, there are a few works that have been called 'artist's masterpieces' – but being labelled as such means that the audience response to the work is poor.

Chen Farong asked curiously, "... Don't you care who's targeting us like this?"

“… Love whoever you love, I just know that there is no perfect work in the world, movies are such a thing, and it is normal for someone to please it!"

“… It's a Chinese!"

"Are you sure?" Xu Hui frowned, and then smiled: "Forget it, don't care about him!"

How many Chinese are there among the judges?

……

Xu Hui didn't like the sixth generation and felt that they were too pretending.

The so-called "sixth generation directors" roughly refer to a group of film directors born in the sixties and seventies of the last century later than the "fifth generation directors", who were first known for making "underground films" that were not accommodated by mainstream society.

Zhang Yuan, who debuted early, can be said to be the leader of the sixth generation of directors, who directed China's first independent film, China's first rock movie, and China's first gay film;

Wang Xiaoshuai's cold subject matter and cold thinking make his film style unique;

Lou Huohua is controversial, "Summer Palace" hit thunder, "Suzhou River" was banned, and the director's work was banned for five years.

"It's a bit far-fetched to classify Lu String as a sixth-generation director, but its influence and appeal are still good. ”

This is the consensus of many insiders.

However, Xu Hui thinks that Lu String is definitely the sixth generation, and his temperament is definitely the commonality of the sixth generation!

In fact, at the beginning, the sixth generation relied on the support of foreign film festivals, and their films still sold a little, "The Good Man of the Three Gorges" was introduced by 60 countries, and won the single-week box office championship in France.

It's just that when more and more films from third world countries begin to rise, our sixth generation is not as good as others...

To be exact, these guys' movies are getting bad!

Movies have no elements, movies only movies.

Especially when the audience accepts more and more good works, the more they feel that these people are just like that!

But these people don't think so, 'You have lost Zhang Yimou, do you still want to lose Wang Xiaoshuai?'

Hehe...

What do these seniors think of Xu Hui?

To paraphrase a senior evaluation of Lao Xu's words, 'When there is no hero, the shaft becomes famous!'

They think Xu Hui's movie is too simple, what's the point of fighting and killing?

And they don't understand why Xu Hui's "Paradise Cinema" can be accepted by the Chinese people with obvious Western values, with a Douban score of 9.2 points, but they shoot something but it is called catering to Western aesthetics...

In short, we can't get used to each other!

"Life is Beautiful" is certainly a very good work, but its plot is too fake, not like a movie at all, but more like a fairy tale.

And Jodo's image doesn't quite resemble a traditional Chinese man...

……

On the evening of the 24th, the 67th Cannes Film Festival ushered in the close.

Compared with the opening red carpet, the closing red carpet did not have much attention, and the attention of fans and the media was focused on the awards ceremony afterward.

"Of course I'm happy to win the award, but it doesn't matter if I can't win it," in the interview area, Xu Hui smiled at Fuji Xun's reporter, "The audience likes "Beautiful Life" very much, and I'm already very satisfied!"

"Director Xu, when will "Beautiful Life" be released in China?"

"I think it's May 30th. ”

After answering a few questions briefly, Xu Hui walked towards the movie palace, and as soon as he stepped on the steps, there was a familiar figure not far in front of him, it was Jia Zhangke...

"Director Jia, hello!"

“… Director Xu..."

Lao Jia was a little flustered, after all, what he did was a bit disgraceful!

How to say it, he is a little jealous of Xu Hui...

has won the Oscar, and then won the Palme d'Or, Xu Hui will completely replace the sixth generation, and more importantly, he is only thirty years old!

It's horrible!

"I'm going in, along?"

Xu Hui barely squeezed out a smile.

A little lost in his heart, to be honest, if he was in Jia Zhangke's position, what would he do?

Even if you don't like it, you probably won't snipe...

After all, they are all Chinese filmmakers!

“… I still have to deal with the media, you go first. ”

Jia Zhangke shook his head.

Xu Hui didn't say anything, but he knew very well in his heart that the contradiction between himself and the sixth generation was estimated to be irreconcilable...

After I went back, the first thing I did was to remove all the sixth-generation films released in Huiwen Literary and Art Theaters!

I don't understand what he thinks, do you think that what you are doing will not be known by a second person?

The awards ceremony at the Cannes Film Festival went on quickly, and several awards were followed by Best Actor.

Willem Dafoe, one of the judges, presented the best actor, without stringing words, and directly opened the envelope: "OK, this is an actor I admire very much, the acting skills are excellent, in fact, we have almost no controversy about the selection of the best actor, Wang Qianyuan "Life Is Beautiful"!"