Concubine Jiang reminded Deng Zheng of the advice that he hadn't had time to digest it properly, and an unexpected bad thing suddenly struck.

After Xu Tao, vice president of administration, and Qian Shihao, vice president of justice, rushed to Guangdong with the project establishment text of "Xiao Shiyi Lang", they were suddenly given a cold reception at Nanguo TV.

This situation is the first time for a martial arts work produced by "The Great Hero".

Previously, "Pingxia Film" was not favored by many people because of Deng Zheng's starring role, and it was the first martial arts drama in history, crossing the river by feeling the stones, Nanguo TV was the only TV station with the most sincere purchase fee and price that agreed to the "gambling agreement" Guo Rui and Li Jin, an unknown actor who has never played a leading role, are discouraged by most TV stations, and only a few sporadic offer have given symbolic offers, and it is Nanguo TV that firmly believes in the decisive purchase ......of films;

It can be said that in the past two or three years, the cooperation between the two sides has been extremely tacit and pleasant, and it is also full of trust.

Deng Zheng's "The Great Hero" used several first-class trend-setting popular martial arts dramas to bring about a cluster effect, and enhanced the brand awareness of Nanguo Satellite TV's prime-time TV dramas, especially in martial arts dramas. Nanguo Satellite TV also took this as a starting point, and its ratings, market share, advertising revenue and other aspects have made great strides, from the previous second-tier satellite TV. It has risen to the current second-tier satellite TV first-class, and its momentum is close to the famous "Five Tiger Generals of Satellite TV".

In addition to using the industry's first "gambling agreement" to share the huge profit income of the "chivalrous man". It also used the influence of its own platform to greatly enhance the popularity of "The Great Hero".

What is especially rare is the respect of Nanguo TV for Deng Zheng and the "great man" itself. Whether it is the "Ping Trace", "White Hair" or "Long Wind" series, they have always strictly abided by the agreement and have never used a knife or cut without authorization.

Unlike some other satellite TVs, in order to increase advertising revenue, they dare to cut 30 episodes of TV dramas into 60 episodes; for the final ratings in the closing stage, they dare to cut the original tragedy into ambiguous "open" and "reunion", which makes the plot full of loopholes, the light and dark lines before and after cannot echo, and even the theme shifts......

"Xiao Shiyi Lang" is composed of theme, concept, charm of the main characters themselves or rhythm and suspense. They are all super first-class level, and the difference from the martial arts dramas that have appeared so much is very obvious, it stands to reason that Nanguo TV has broadcast so many martial arts dramas in recent years, and it already has a considerable level of appreciation, and it shouldn't be impossible to see the bright prospects of "Xiao Shiyi Lang"? !

What the hell happened in between?!

Therefore, after hearing the news, Deng Zheng immediately flew to Guangdong that night. Urgently meet with Xu Tao and Qian Shihao.

After talking, I learned that it turned out that Nanguo TV was not optimistic or unfavorable, but claimed that this year was the "Year of Children's Culture" advocated by the Ministry of Culture, in accordance with the spirit of the text that came down from radio and television. This year's evening prime time should be dominated by children's programs, especially in the summer. It is not suitable for abuse and abuse, fighting and killing.

Because of this policy. "Xiao Shiyi Lang" may only be broadcast after the summer prime time, and it may even be in the noon theater. Request a reduction in the purchase fee.

"Does the Ministry of Culture really have this policy this year?"

Hearing Deng Zheng's question, Qian Shihao opened the briefcase, took out a stack of hand-written documents and handed them over, Xu Tao quickly opened the computer page and handed it to Deng Zheng, nodded without thinking: "The spirit is indeed there, but it is ......."

Deng Zheng waved his hand: "But what, just say it." ”

"Yes, Mr. Deng. This kind of thing has always been a policy and a countermeasure, and the so-called what year is only a kind of guiding ideology, which can be tilted a little, and it will never be used to do children's programs throughout the year or the entire summer program...... It has always been relatively flexible and lenient in the interpretation and implementation of similar orders, so this time, I think it may not be as simple as it seems. ”

Xu Tao said, looking a little worried.

Deng Zheng glanced at him, turned his head and asked Qian Shihao, "What's the matter?"

Qian Shihao helped his glasses and replied: "Nanguo TV has recently made a lot of adjustments up and down. This time, we met the director in charge of film and television drama procurement, who was a new official and didn't seem to be able to speak. I noticed that the focus of his conversation should be on the purchase fee, and he wanted to cut it drastically. ”

"How much?"

Xu Tao's mouth opened, sighed, and didn't squeak, Qian Shihao said directly: "Cancel the advertising revenue sharing and 'VAM agreement' in the form of a qiē, and only buy according to the fixed price of a single episode that is common in the industry." ”

Deng Zheng's brows suddenly furrowed, he stood up and took two steps. took out his mobile phone and broadcast a call to Wu Lei.

After the end of the call, he learned that Nanguo Province was planning to establish the Nanguo Radio and Television Group on the basis of Nanguo Television Station, and a large number of personnel adjustments had already been carried out.

Like Wu Lei, he was transferred to a portal under the group to be the leader, which is a real promotion!

And because of the remarkable achievements of the TV station in the past two years, the upper echelons of the group attach great importance to it, so the leader in charge has changed, and this is the "rooted" household who has been airborne.

According to Wu Lei's understanding and analysis, after the new leader took office, he found that it was difficult to improve performance in the short term by using "open source", and I am afraid that there would be a waste of resources, so it was better to "throttle".

Then I suddenly found that the purchase expenditure of these dramas is getting more and more expensive, although the absolute amount of profit brought to the TV station is soaring, but the proportion of the TV station's profit has been declining.

It's like there used to be only 20 pieces of candy, you eat 1, I eat 19, and I alone account for 95%.

Now that I am rich, there are a total of 2,000 pieces of sugar, I eat 1,200 pieces, but you also eat 800 pieces, and I only account for 60%!

This can't work, what are you, why do you eat about the same as me, you know, people like you used to only eat 1 pill?!

Therefore, I suddenly felt that this is a kind of reversal of history, putting the cart before the horse, and it is a sign of the loss of the right to speak on TV stations.

In addition, many people in the original TV station were dissatisfied with the new "film purchase model" of the "Changfeng Dart Bureau" series, which was directly linked to advertising revenue, and they were even more sneering in the face of the sky-high purchase expenditure receipts, wanting to use this to press the edge of the "chivalrous man" and beat it hard.

The personnel adjustment, coupled with the trend, even the deputy director of the inscription, who had a good impression of Deng Zheng, could not stop it.

Therefore, there was this unexpected knocking and cold reception. (To be continued......)