Chapter 34: The Expansion of the Beginning
Amid the loud and noisy protests, China ushered in the 51st National Day of the founding of the People's Republic of China.
Lin Feng's September earnings were also released at this time.
Chufeng Net City was affected by the suspension of business for half a month, and the net profit was only 120,000 yuan. However, when Lin Feng took advantage of this time to fight with McDonald's and Kenfc, he used the previous method of annexing the Internet cafes of Liu Yishan and others to swallow the newly opened Internet cafes around him again. At present, the total number of computers in Chufeng Netcom is 380.
Due to the launch and rapid popularity of "Counter-Strike" (Counter-Strike), the price of Internet cafes in Chu City unexpectedly stabilized, the price in the most competitive areas of the city center is 2 yuan per hour, 2.5 yuan per hour in the suburbs, and Chu Feng Internet City is still strong 3 yuan per hour, but now the vast majority of them are members and enjoy a 20% discount. Of course, the vast majority of customers in Chufeng Netcom are members, which is also related to the fact that Chufeng Netcom provides members to enjoy the "killing game" for free.
The net profit of the flower tea processing factory reached a record of 210,000 yuan, part of which is also the growth of Dingdang.com, more and more people enjoy shopping on Dingdang.com, so the sales of flower tea gradually open up the national individual family market. Although in September, Chu City's sales accounted for the vast majority, Lin Feng believes that the sales volume of the national individual family market will definitely far exceed Chu City.
The barbecue restaurant only has a net profit of 20,000 yuan, although it does not earn much, but it has greatly improved the popularity of Chufeng Netcity, most of the players who come to the game, after enjoying the exciting CS battle, a few friends sit down to the barbecue restaurant, have some barbecue, a dozen beers, and sit together with the experience of the game.
Life seems so beautiful and comfortable at this moment!
Counter-Strike sales, in addition to the 200,000 copies sold earlier, have now dropped significantly. On the one hand, it was affected by piracy, and on the other hand, the players who bought the disc copied each other, and only 12,000 copies were sold during this time, bringing Lin Feng a net profit of 115,200 yuan. However, what makes Lin Feng laugh and cry is that the CD-key authorized by the father of CS has not completed a single order in China. With the online gaming platform provided by TengX.com, no player will think of buying a high-priced CD-key to enjoy international servers.
The only thing that embarrassed Lin Feng was the fast-food chain - the most popular enterprise in China recently, with a profit of only more than 20,000 yuan per branch in the past 10 days, and more than 60% of the income was still the income of the first three days of opening. Since Lin Feng's reform, the frying oil has been changed to be replaced every six hours, and the profit has fallen sharply, although the business is becoming more and more popular, but according to the estimate, the profit of each branch per month is only more than 10,000 yuan, which is still Lin Feng does not take advertising fees, brand usage fees, etc.
If Lin Feng extracts 7% of the operating income according to the contract, the monthly net profit of each branch will be around 3,000 yuan, which is absolutely unacceptable to the relatives of the two joint ventures that run a branch of a fast food restaurant.
Again, the input is not proportional to the income.
In desperation, after Lin Feng weighed it again and again, he had to take a symbolic 1% of the operating income. Fortunately, Lin Feng is now thriving with the popularity of Dingdang, although there are not many transactions for the time being, but as long as the third-party payment platform is launched and the state passes the Internet Banking Act, Lin Feng believes that Dingdang will become a cornucopia. The revenue of fast food restaurants is insignificant compared to the windfall profits of the online industry.
However, for the application letters for joining that came like snowflakes all over the country, Lin Feng was really a little uncertain. Now is the perfect time for fast food restaurants to expand rapidly, and if you miss this opportunity, you won't have the effect you have today. After all, this shijie is diversified, and in today's explosion of information, people will easily forget one thing, and fast food restaurants will soon become yesterday's yellow flowers.
The reason why fast food restaurants are popular today is all due to the fact that Lin Feng took six hours to change the frying oil, and all the food ingredients are full. But this is also the reason why the fast-food restaurant business, despite such a booming business, is far less profitable than the recently controversial McDonald's and Kentucky Chicken branches in Chu City.
If the franchise abandons the fast food restaurant principle formulated by Lin Feng for the sake of one-sided pursuit of profits, the brand may collapse at any time.
One second is a hero, the next is a sinner. -- This is the liliang of public opinion.
However, if the franchise store is fully implemented in accordance with the principles formulated by Lin Feng, counting Lin Feng's commission, the profit will be extremely meager, which is also a reluctant thing for franchisees who want to make a fortune. But if Lin Feng does not take a cut, this will not be beneficial to the development of fast food restaurants, and without continuous advertising investment to build popularity, fast food restaurants will soon become a lonely boat in the vast business sea and be forgotten.
The question is back to square one - morality or profit.
After some careful consideration, Lin Feng still chose morality again. You can also choose other ways to earn money, but people's conscience cannot be swallowed up. The absence of a conscience also means that a person is disqualified as a human being. Although the carcinogens in fried oil cannot be compared with opium and drugs, the impact of long-term consumption on the human body is definitely long-term and fatal. Maybe this generation will be fine, but the next generation may inherit some disease.
Lin Zexu was so heroic in banning smoking in Humen back then! Today, Lin Feng cannot act with a clear conscience and provide food containing carcinogens to the Chinese people.
In the end, Lin Feng signed contracts with many merchants, and the franchise fee was 30,000 yuan each, and Lin Feng took 3% of the monthly operating income as advertising investment for fast food restaurant brands. McDonald's and KFC's take a cut of 17-23% of their operating revenue, and most of that is spent on advertising and brand promotion.
However, Lin Feng has also considered that there are two ways to advertise and not to spend money, and Lin Feng naturally has a way to make advertising as well-known as McDonald's and Kentucky Chicken on the basis of spending less money. -- This is the advantage of being born again.
In the early stage, Lin Feng temporarily signed 50 franchise stores, all of which were in prefecture-level cities, and none of them were in large cities and developed coastal cities. This is because the competitive pressure faced by fast food restaurants in prefecture-level cities is much smaller, and Lin Feng can first observe the actual sales performance of each store. After all, the sales performance of Chu City cannot fully represent the sales performance of other places. If the sales performance is good and the profit of each store is enough, Lin Feng will add another 100 franchise stores. It took McDonald's three years to open the Chinese market, and Lin Feng took one year to spread fast food restaurants all over the country, with more than 300 branches.
Second, Lin Feng also learned from Chairman Mao's strategy -- the countryside surrounded the city. Lin Feng's fast food restaurant takes the cheap route, and the market is wider than McDonald's and Kentucky Chicken, not only in the golden section of big cities and prefecture-level cities, but also in places where there are crowds and a certain amount of spending power. After all, Lin Feng is different from the vampires such as McDonald's and Kentucky Chicken, and the commission and franchise fee extracted are far from being compared with these two Fortune 500 companies, so naturally the initial cost of each franchise store is much lower.
After seven days of intense negotiations on the National Day, the owners of the 50 early franchise stores left Chu City satisfied, and each returned to his hometown to step up the decoration of the storefront, so as to open and make money as soon as possible.
In order to prevent these franchise store owners from unilaterally modifying the fast-food restaurant franchise principle in the contract in pursuit of profits, Lin Feng also decided to hire "mystery shoppers" in each franchise store. Their job is to taste the food in the fast food restaurant to see if it tastes delicious and the ingredients are adequate. Several monitors have also been hired, whose duty is to irregularly pick up frying oil from fast-food franchises across the country to see if it is replaced every six hours.
After all this, according to Zhang's accounting statistics, Lin Feng has more than 280 yuan of liquidity in his account, and after paying off the balance owed by Chu Zhixuan's 1.5 million acquisition of Chu Feng Net City, Lin Feng still has 1.3 million liquidity on hand.
When Lin Feng returned the money to Chu Zhixuan, Lin Feng could clearly see the look of remorse and chagrin on Chu Zhixuan's face, obviously he had already regretted his original choice, but it was too late at this time, and he would regret it even more in the future.
Believe in Him and you will become a billionaire, and if you don't believe in Him, you will regret it for the rest of your life. - This is a sentence that Chu Zhixuan often muttered with regret in his later life.
When Lin Feng's wealth was rolling, Liu Yingying, who owned 10% of the shares of Lin Feng Company, also became a little rich woman with a net worth of hundreds of thousands, which made Liu Yingying squint with a pair of beautiful eyes. Among her classmates, many of them have also gone to many well-known companies, and their salaries are much higher than hers. But when it comes to status and future, no one can match it. This made Liu Yingying's heart full of pride and pride when she occasionally contacted these classmates.
However, at this time, a person unexpectedly came to Chu City and made a request to Lin Feng that he could not refuse, but had to refuse.