After returning to Detroit, Li Fanyu asked the marketing department just formed by the branch to conduct a survey on the current North American pickup market. Pen, fun, and www.biquge.info

The U.S. branch has just been established, and it is still in the run-in stage in terms of personnel. Because it is an offshore company affiliated with China, Mason consciously increased the proportion of Chinese employees when the company recruited. At present, almost 30 percent of the company's employees are Chinese Americans.

For example, Jimmy King, the current head of the marketing department, is a Chinese-American with black hair and brown eyes.

Faced with the task directly assigned to him by Li Fanyu, the highest level of the company, after he took office, Jimmy really put a lot of thought into it. It took a whole week to consult a large number of data and marketing materials to make a detailed research report.

Li Dong, the current annual sales share of pickup trucks in the North American market is 48 billion US dollars, of which the monthly sales of more than 1,000 models are as follows:

The top-selling model is the Carman-A3, with 50,990 units sold last month.

Second, Chevrolet-Colorado, sold 41,079 units last month.

Third, Toyota-Takuma, sold 28,900 units last month.

Fourth, the Kaman-B2, sold 25,745 units last month.

Fifth, Nissan-Titan, which sold 18,030 units last month.

Sixth, Rickorn-EXT, sold 7,500 units last month.

Seventh, Toyota-Zero Line, sold 3,226 units last month.

Eighth, the Kaman-C2, sold 1,010 units last month.

Sales of the above models are basically stable, although they increase or decrease slightly with the seasonal months, but there is no difference. It is these brands that almost collectively share the $48 billion share of pickup truck sales in the North American market......"

In this report, there are several models that Li Fanyu knows, such as Toyota Takuma, Nissan Titan, and Toyota Zero Line, which were specially developed by their brands for the North American market in the previous time and space.

For these models, he just skipped it.

He was interested in the three models of the Kaman company.

Listening to Jimmy King cooperate with the information and tell the current market situation, Li Fanyu inserted his hands and ten fingers together, "Focus on the models of Kaman, as far as I know, this Kaman company has the self-proclaimed No. 1 brand of pickup trucks in the United States." What are the characteristics of these three models under their umbrella, and why they can occupy the front row of the sales list all year round, do you know any of this?"

"Knowing Li Dong, Kaman Company is actually the predecessor of a heavy truck manufacturer. The first model was actually the eighth in the sales list of the Carman C series, and later, before the financial crisis, it was keenly aware of the changes in market consumption, and in the face of the American people with tight wallets, it launched the lighter and more versatile A.B series, which became the first brand of pickup trucks in North America.

As for what are the characteristics of their models and why they sell so well. Judging from my investigation in the past few days, there are two main points. ”

Li Fanyu nodded at him, "Tell me in detail." ”

First of all, Kaman's pickup is cheap enough. Take the best-selling A-series, for example, which is equipped with a V6 engine and sells for $27,900. For a two-door version of a four-wheel drive truck, this price is cheap enough. The second point is that Carman's models are very carefully classified.

For example, the A series is a pure light truck, with a load range of less than 1,000 pounds, which is commonly known as a half-ton truck in the United States. The B-Series is 1,500 to 2,500 pounds, commonly known as a one-ton truck. When the load of the C series is more than one ton, it is out of the range of light trucks. This design concept ensures the maximum coverage of Kaman's models in the pickup truck category to the greatest extent.

With these three series on the market, no matter what kind of pickup truck consumers want to choose, they will give priority to the standard of Karman. ”

Hearing this, Li Fanyu nodded again.

After sketching out the current market in his head, he smacked his lips;

This situation is a bit similar to the three fruit shops downstairs in my house!

It turned out that downstairs in Li Fanyu's community, three fruit shops were opened side by side. Store A is the largest and has the most comprehensive range of fruits, and best-selling fruits like apples and bananas are cheap enough. So over time, the nearby residents selling fruit would first go to their house to take a turn.

In fact, this fruit shop, that is, the best-selling fruits, sells cheaper, and the other fruits are equal to or higher in price.

But among the three fruit shops, he is the hottest?

Because this fruit store has two major selling points: full range of categories and cheap low-end products. It has become the winner in the industry and the first choice in the minds of customers.

In the field of market economics, this is called "the customer first choice is the winner, and the winner takes the most." ”

At the moment, it seems that Kaman is this awesome fruit shop.

Its models are relatively comprehensive, with a wide range of uses, and the quality of the fist is passable and cheap enough.

After Jimmy King had reported his retirement, he spent the afternoon thinking about it in his office. Connect all the scattered thoughts in your head, and have a plan in your heart.

After that, he came to the R&D department of the OEM and brought together Mason, Courbo Jr. and Sanxueba.

In response to what he had just learned, he decided to make some changes in the research and development of the F150 and modify the design of the F150 that was redeemed from the space.

The range of changes includes axle materials and configurations similar to drive parts such as the rear axle differential and rear axle ratio. And these two parts are related to the maximum load of the car.

How many people a car can pull is mainly determined by the engine power. But when it comes to pickups, there are two other issues involved. How big is one cargo box and how big is the other rear axle/rear axle load.

To put it simply, it's just how hard the axle/rear axle behind you can be, and how much force the rear axle drive part can give.

Through Jimmy King's investigation, Li Fanyu felt a sense of crisis.

Zhengxin is facing a market dominated by almost Kaman, and in the face of Kaman's three series of three levels of pickup trucks, Zhengxin can compete with its own F150 model.

In response to such a situation, I want to make Zhengxin stand out under the shroud of Kaman. Either you can get the F250, 350, and 450 in Xapp out and form a phalanx to fight with Ya head-on.

Or, turn the F150 into an all-round warrior!