Li Fanyu actually doesn't have a deep understanding of the communications industry. But he said this with a basis.

Whether it's money, chips, apps and operating systems. The four points that Cheng Wen said must be insurmountable difficulties in other enterprises. For example, Huaxing, which has been sanctioned by the Eagle State for a period of time, can make it completely cool with just a chip.

But here in Li Fanyu, none of this is strictly speaking.

Why?

It's stupid!

What's what Ben Ben is best at? It's about dealing with programming and a lot of computing work! Not to mention the system, even if you ask Ben Ben to design all the apps on the market, it's only a matter of two or three days.

This bug-like existence, Li Fanyu will say?

As for the chip, it is not a problem for Zhengxin. Although it has not been announced to the public, Zhengxin has used its own independent driving system on XCAR, and the built-in chip is independently developed by Zhengxin.

Although the application direction is different, Li Fanyu believes that with only a little transformation, it should not be a big problem to use it on mobile phones.

Now, what he needs is a professional's directional advice.

Looking at Cheng Wenze, who had an expression of "Fuck, can you not pretend to be forced in the middle of the night", Li Fan smiled foolishly, planning not to entangle with him in the details first, "Old Cheng, I'll ask you something." If, I'm talking if. Capital, systems, APP, chips, are not a problem, so how to beat the mobile phone products of the fruit company head-on in the Chinese market and the international market. ”

This question immediately made Cheng Wen fall into deep thought.

Seeing his solemn face, Li Fanyu persuaded: "Don't think so deeply, just think about it as our brothers chatting." Talking nonsense writes unrealistic ideas. ”

Cheng Wen sighed, "Why are you asking about this, do you know the pain of the entire Chinese mobile phone industry, and who doesn't want to kill the fruit? But to be honest, at Huawei's current level, they can only be chasing. There is still a long way to go if you want to catch up with the fruit. ”

Li Fanyu knew that this thing had his own thoughts, so he motioned for him to continue.

Cheng Wen put down the coffee in his hand, sat up straight, and gestured with his hands: "Actually, I have thought about this problem many times before.

In today's smartphone industry, almost every smartphone is thinner, bigger, lighter, and at most cheaper and with some limited innovative features.

For example, the fruit company used 3D-Touch on the iPhone, and the function is very cool, so a large wave of followers, and the curved glass used by Samsung on the Edge series of mobile phones is also very stylish, and it is another big wave of followers.

I believe that mobile phone manufacturers will launch more and more of these incremental innovations for mobile phones in the future, but these manufacturers will always be one or two steps behind the fruit companies. What does this mean? It shows that fruit has become the manufacturing standard in this industry.

You see, in the past two years, our Chinese mobile phone market seems to be booming, but in fact, it is just the branding of Huaqiangbei. Every mobile phone manufacturer seems to take the iPhone and Samsung as the benchmark to catch up, and the result is that the longer the mobile phone on the market, the more similar it is, the difference is only in the price. From Huawei to Xiaomi, to Hammer o Opple and the like, most of them are like this.

You are a car maker, and you should know that those who follow the trend will never achieve better prospects than the benchmark. ”

Li Fanyu nodded seriously and motioned to continue.

"So I think if it's to survive, then there's nothing wrong with following the trend. After all, innovation means risk. But if you want to surpass, you have to have something different!"

"For example?" Seeing that Cheng Wen rarely became serious, Li Fanyu asked at the right time.

"For example, the first thing you have to make sure is that you don't want to compete with fruits!" Cheng Wen said surprisingly.

Li Fan said foolishly: "What do you mean?"

"Simple, it's about asking customers when they're faced with a choice: Should I buy this new phone or buy an iPhone?

Customers should be asked to turn this either-or question into an affirmative sentence: I must buy this phone! Whether I have an iPhone or not.

That is, there will be head-on competition, and there are some that we don't necessarily have. But what we have, the iPhone certainly doesn't.

With this in mind, we will look in the other direction to see what new designs can be used to complement existing mobile phone products. Find a breakthrough from the form of the device, or the use scenario, or the applicable population!"

Speaking of excitement, Cheng Wen completely entered the state, he directly took out his mobile phone, put it on the table, and explained while writing and drawing on it: "Starting from this kind of thinking, we don't need to worry about the price and fruits." Don't participate in the price war like domestic mobile phone manufacturers, because of the specialization of functions, so that the total price is meaningless.

If your phone can solve other people's special pain points, then many people will be willing to pay for the special design and features of the phone. Give your users a good experience before you charge them.

This kind of business model based on special design may not be able to be done by mainstream mobile phones that compete in the horizontal market, but if your mobile phone is aimed at segmented vertical markets, then it is natural to adopt this business model!

What era is it now? It is the era of mobile phone hardware with cool and innovative software! With the right creativity and reasonable doubts about the existing product form, it is possible for us to stop blindly following the rules of the mobile phone industry set by the fruits, and thus find the possibility to beat them!"

In Cheng Wenze's words, there is no trace of practical operation. But in Li Fanyu's view, it has opened up a new way of thinking, which has become incomparably valuable.

That's right, it's worth the money!

A product engineer may go back and struggle with the functionality of the phone or the performance of a certain part. But such an idea is actually useless many times.

A person who stands in the industry cloud, questions the status quo of the entire industry and proposes new ideas, has the potential to change the world.

That's pretty much the case with Steve Jobs a decade ago.

Looking at the dense circles and key words on Cheng Wenze's mobile phone, Li Fanyu's thinking was already clear.

"Old Cheng, I seem to know how to do it. Tomorrow, I'm going to go back to Amagi. It is expected to take a few days, and during this time, you will have the mobile phone department of Baiwei ready for me. Let's join forces and change the world!"

Saying what he had thought a long time ago, Cheng Wen was like galloping in bed. Now that the excitement has passed, it's clear that we've entered Sage Mode.

Seeing that Li Fanyu was not ashamed, he waved his hand: "Whatever you want, anyway, our mobile phone department doesn't make much money,"