Chapter 133: Forced to go further
That's right, he is openly expressing his dissatisfaction with "12 Years a Slave".
According to the regulations, after the Golden Globe Awards, the college has a rule that no more public relations can be done to the judges.
So, the best way to do this is to guide public opinion!
Nominally, Hollywood pursues the values of freedom, and you are free to express your political leanings, but, as we all know, Hollywood is a traditional Democratic supporter, so, in a sense, it is normal for celebrities to have a relationship with politics, but when a work is also linked to politics, it is a bit disgusting!
So, in the original time and space, although a group of Oscar judges awarded the best picture to "12 Years a Slave", the best director went to Alfonso Cuarón of "Gravity"...
"If there is no film like "12 Years a Slave", it is a shame for Hollywood!"
This is the slogan of "12 Years a Slave" during the PR period, as if to remind all the judges, 'We have to face up to slavery...'
In addition to this tagline, there is also the famous phrase: "It's time", which not only matches the protagonist's escape after being enslaved, but also reminds the Academy of Film Science and Art that the Academy of Motion Picture has never awarded the top Oscar to a black director like McQueen.
Ellen DeGeneres said on his talk show: "12 Years a Slave" must be the best picture, otherwise the judges will be racist...
This imposed pressure is annoying!
Why?
Al Pacino complained that making movies is not as free as before, and if it is not good, it will be protested by crazy blacks because of a line...
Hollywood is the world of old white men, and racial discrimination is rooted in everyone's heart, and it is definitely not that the award is given to a black actor, which means that there is no racial discrimination in the whole Hollywood!
Where there is pressure, there is resistance.
Xu Hui did this in order to win the favor of the judges who were resistant to "12 Years a Slave", and no one dared to say whether this favor would bring votes.
But this is the most straightforward and effective way!
……
"Cinema Paradiso" became the biggest winner of the night, entering the backstage interview area, and NBC TV of course focused on taking care of the main creative staff, especially Al Pacino and Xu Hui.
"Director Xu Hui, how are you feeling now?"
"I'm so happy, tonight was a wonderful night and I will never forget it!"
"So what do you think is the reason why Cinema Paradiso won four awards?"
"First of all, it's because 'Cinema Paradiso' is a good movie!" "Xu Hui is certainly not stupid enough to say, 'Because we threw nearly $10 million behind our backs', "Also, the members of the Hollywood Foreign Press Association are very brave, they have not changed their aesthetics of the film because of some pressure, this is respect for the movie!"
“… Stress?"
"Didn't you say it, if "12 Years a Slave" didn't win the best picture, the judges would be racist!"
After saying this, Xu Hui left the backstage before walking out of the hotel, and was stopped by the domestic media.
"Xu Hui, the first time you won the Golden Globe Award, is there anything you want to say?"
"Thank you, there is also a feeling of winning glory for the country... My fans can finally say that I'm a good director!"
“… What to expect from the Oscars after that?"
"This, it's really hard to say, the Golden Globes are not the Oscars, and I hope everyone relaxes, don't think that if I win the Golden Globes, I think that the Oscars must be in the bag..."
"When will you return home?"
"It should be just a few days, I also have to prepare, "Paradise Cinema" will be released in China soon!"
……
A Chinese director won Best Director and Best Picture, at least it shows that there is absolutely no racial discrimination in the Golden Globe Awards!
The Hollywood Reporter jokingly ridiculed: "The Hollywood Foreign Press Club no longer has to worry about people saying that they are unjust and racist, and now the whole world believes that it can award an award to an Oriental, and what is important is definitely strength!"
Xu Hui won the Golden Globe Award for Best Director, which is a trivial matter for Lao Mei.
It's not blood, Ang Lee won the Golden Globe Award with "Crouching Tiger, Hidden Dragon" back then, and there was no rumor...
In fact, the fact that you can't tell what an Asian looks like doesn't mean anything to Hollywood as a whole - Hollywood itself brings together filmmakers from all over the world, and they don't care which country you are a filmmaker from.
However, the domestic view is obviously different!
There are fans who like Xu Hui very much, they watched Xu Hui ascend to the top step by step, this feeling is like their own children have finally been admitted to Tsinghua University, and they are about to raise funds to write 'My King Ascends the Throne' on the LED screen in Times Square in New York!
There are also people who don't care about movies, they heard that Xu Hui won the Golden Globe Award for Best Director, and they will also sigh with emotion: 'Awesome', and then continue to move bricks...
Of course, there are also a handful of conspiracy theories who firmly believe that Xu Hui can win the award because of the good work of public relations...
Well, Xu Hui is a public figure after all, some people like it and some people dislike it, which is normal!
However, there are really few people in China who don't know Xu Hui!
Yang Ma is thinking about whether to put this news into the "News Network"...
Fuji Xun made a lot of money, and the news of Xu Hui's award spread to China, and at that moment, hundreds of thousands of viewers poured into the live video.
And then there's a replay...
Advertising money is a lot of money!
As for Huiwen's company, a bunch of media called to interview Xu Hui, or wanted to get the exact time when Xu Hui returned to China...
Of course, the biggest benefit is that the stock price, which has been stable, should also rise sharply!
"Think about it, if we win an Oscar and brush up on the best director, the stock price will definitely go up!"
This is a joke that Huang Wen made with him when Huiwen was listed...
No one expected that a joke would come true!
……
started making movies in 08, and so far, Xu Hui has not won many important film awards.
In addition to the Golden Horse Award for Best New Director at the beginning, and then the Golden Rooster Award for Best Director.
The public and the industry regard him as a director of entertainment films, and few people are his directorial skills!
This is also the main reason why Xu Hui worked hard for public relations this time, hoping to make some gains.
Actors need to speak with their work, and the same goes for directors.
With the blessing of the Golden Globe Award, Xu Hui's resume will add an important aura!
Why is Ang Lee awesome?
It's because he's an Oscar-approved director!
At this point, even if there are black fans or the industry accusing Xu Hui's directing skills, they have the greatest reliance.
Or if a film critic says 'Xu Hui is dead...', there will also be his fans who support it: "You guys, go to the Golden Globe Award for Best Director, do you know what it means to be recognized in the industry? I don't know anything, and I dare to come out and pretend to be forced!"