Indeed, as Xiao Wenjing said, although Gao Wenlong is a little better, he grew up in a high family with a very heavy business atmosphere since he was a child, and his business acumen is not bad, and he is not as irritable as he does when he really does things.

After receiving the news that the tender here failed to snipe Polestar Electronics, he didn't blame the man.

Because of the secret information he got, the original budget of Polestar Electronics was only 3.5 million, and it would be okay for them to spend more money, anyway, he would resell the land as soon as he got it.

After getting 5 million from his father under the group's industrial investment fund, he did not stupidly go directly to buy land and recruit people to set up a factory, nor did he rush to buy it, but calmed down and studied the MP3 market.

Sure enough, this market has exploded, and large and small companies are emerging in an endless stream, according to this excitement, there will not be much splash at all if 5 million is smashed!

He quickly changed his mindset from an acquisition intention to a strategic shareholding. Of course, the target of this shareholding is not chosen randomly, it must have a good foundation, funds are in short supply, and the valuation cannot be too high, so that 5 million can enter the holding.

Uncle Han's ability is really not boastful, he still has a position in the Gao family's Dingsheng Construction Real Estate Group, but now come to help him, and soon find such a company - Shengming Electronics.

The company is not big or small, but it also has its own assembly plant and R&D department, and even new products are not bad, but the market is fiercely competitive and it is in urgent need of funds to repay loans and do marketing.

Speaking of which, it is very similar to the situation of Chunhui Electronics, which is also in Yangcheng.

Gao Wenlong led people to negotiate, and finalized the shareholding agreement within three days, using 4 million cash to invest in Shengming Electronics, accounting for 60% of the shares, and at the same time serving as the president of the company.

Because Shengming Electronics also has a relatively mature production and sales system, when Uncle Han took money to find resources to develop the market, he set his sights on the more important target this time, Polestar Electronics.

Competition, of course, must be bright and dark together. After carefully studying the situation at Polestar, he deliberately set up a situation and quickly brought out an important person and set up a lot of internal information.

This time I took the land at the headquarters of Yangcheng Science City, which was only the first one, and it would be forgotten if it was not successful.

He's got even more fun to do!

……

Because he felt that Gao Wenlong got the Polestar bidding materials from the management committee of the Tongguò Development Zone, Xia Yu was not too worried.

After winning the bid, he and Xia Mingde simply drank a little wine in a nearby restaurant to celebrate, and then called the design company on the spot and finally confirmed the plan.

Of course, it is still the fully enclosed five-story glass curtain building similar to the Water Cube that Xia Yu likes.

In order to ensure the quality of the project, Xia Yu discussed with his uncle that he should entrust a professional company to organize a small bidding meeting and invite several construction companies with good strength to do it, and the price can be appropriately higher.

With a total budget of 12 million, it can basically attract some companies with good qualifications.

Xia Mingde asked him again: "Although this money only needs to be paid in advance, but we really don't consider a loan?

Xia Yu didn't reject loans, but he was troublesome, thought about it and said: "The loan interest rate is still a bit high, and if Polaris K2 can be sold well, the speed of capital return will definitely be able to keep up." That's it, uncle, you go to contact first, take a loan, and then K2 will be on the market for a period of time in two weeks and take a look at the table. ”

"Okay, you just have a score in mind!"

Xia Mingde is still more familiar with these things than Xia Yu, and the matter of construction is still up to him.

Today is a weekend, Xia Yu really can't stand the "threat" of the little girl Liang Qian, and said that he would go shopping and watch movies together.

It's a bit busy these days, and I'm tired and tired, so let's relax.

Liang Qian's recent state is not bad, and the family no longer cares about her affairs, so her mind is open. In addition, I haven't seen each other for a few days, so as soon as I saw Xia Yu, I took the initiative to hold his hand.

The two of them didn't have any purpose, they walked around the most lively Yanjing Road pedestrian street for more than an hour, ate a lot of ice cream and small desserts, but didn't buy much things, and finally Xia Yu took the initiative to buy her a big black-rimmed sunglasses.

"It's almost summer, you idiot!"

"I think you look good in it!"

"I don't look good if I don't wear it, hmph, ignore you!"

said this, but Liang Qian didn't even let go of her hand, and her heart was still beautiful.

"Let's go watch "2046", if we don't watch it again, it's going offline!"

Xia Yu really hasn't seen this film, it's too literary, but it's time to recall those big stars, "Okay! I'll buy tickets!"

There are a lot of people on weekends, and Xia Yu is a little "nostalgic" for the convenient and fast booking software in the market at this time.

I have to say that just for Liang Chaowei, Gong Li, Wang Fei, Zhang Manyu, Zhang Ziyi, plus Kimura Takuya, Dong Jie, a string of well-known names, and Wang Jiawei's name, this film actually looks okay, the picture, lens use, music, etc. are all above the level.

Well, except that the story is a bit inexplicable, but Liang Qian is still fascinated by it.

"Time is of the essence when it comes to love. It's not okay to know too early or too late. Liang Qian whispered to Faye Wong, turned her head and asked Xia Yu, "Do you think that's the case?"

Xia Yu suddenly remembered Zhang Xiao, nodded and didn't speak.

……

When I got home in the evening, my little sister Charlene was watching TV in the living room.

She hadn't played with Xia Yu for a while, and when she saw him come back, she puffed out her cheeks and widened her eyes, but soon laughed to herself: "Brother, you're really busy!

"Go, don't talk nonsense, didn't I ask for leave?

"What else can you say, can you convince your father to be afraid of her, at most you can say a few words. By the way, is the uncle company ready to release a new MP3? Is there a large space? I see that some people listen to 1G, and there are 8G!"

Xia Yu patted her on the head and said with a smile: "The 8G one is a hard disk type, Polestar has no plans yet, but the 1G one already has it, it's definitely not worse than your Panasonic Walkman! I'll bring you one tomorrow." ”

"I want two, I want to give one to Xu Qing, I promised her as a birthday gift last time!"

"Two is two, who let you take such an expensive Barbie doll last time. By the way, there are pink ones this time!"

"Wow, then I want two pink ones! Charlene's eyes narrowed, and suddenly she thought of something, and pushed Xia Yu away in front of her, "It's going to start, you go get busy, don't disturb me to watch Supergirl highlights!"

"Supergirl?"

Xia Yu slapped the sofa fiercely, isn't it!

2004 is the first year of Shonan Satellite TV's launch of "Super Girl", which subverted the traditional draft model in the first session has burst out a lot of magic, the ratings continue to soar, the unique audition, the harsh judges and the fresh mode of the audience voting popularity to decide to stay and ranking, has attracted the attention of countless people.

Of course, now that the first Supergirl has just come to an end, the second investment promotion should not have started, and Mengniu should have won the exclusive naming rights in February 2005 in memory.

But that's just right, otherwise Polestar really wouldn't have been able to come up with the money.

But at least you can start to get in touch now, and you can also release some small orders to strengthen the relationship first. It's a pity that Supergirl won't be able to officially launch the audition until March next year, so what should be done in the past few months?

Although there will be media companies to give alternatives, Xia Yu still tries to "recall" those hot variety shows in his mind, which ones were broadcast in autumn and winter.

By the way, "Avenue of Stars"! He still remembers the original singer Po who wore a white sheepskin jacket and sang in a strange voice.

He hurriedly went to check the information on the Internet and found that "Avenue of Stars" at this time had just started on October 9, and its popularity was not too strong, and there was not even a company with a total title.

Of course, he doesn't know much about this, maybe CCTV policy doesn't allow it, so he can get in touch.

He secretly took notes and wrote down some things, and then he couldn't stay any longer, so he called Luo Dong to ask about the advertisement.

"Mr. Xia, the first version of the advertising sample here in Xingru will come out tomorrow at the earliest, can you go and see it together?" Luo Dong was also working in front of the computer at this time.

"Okay, then afternoon. By the way, did they set a recommended medium?"

"I've met two of them, both of which are large companies with national resources, and the promotion plans are all ready-made packages. Why don't you take a look tomorrow and settle it down as soon as possible. ”

"Cheng, thank you for your hard work! I won't tell you, I'm very interested in the "Avenue of Stars" that CCTV three sets have just come out, you go to check the information, and strive to get some advertising share of this. ”

Luo Dong really hadn't heard of this show, so he hurriedly said: "Okay, if there is no plan tomorrow, I will let them add it!"

Xia Yu snorted, and said solemnly: "Actually, the most important thing is not this. You take the time to inquire about the advertising and title of "Super Girl" on Shonan Satellite TV, and see when they will bid internally, I attach great importance to this. ”

"Oh, it's "Super Girl"? Many people on the Internet say that this show will definitely decline next year!"

Xia Yu also knows that there are indeed many people who say that the singing level of those contestants is uneven, and this mode of relying on hype will not last long, and it will inevitably be outdated as soon as the freshness passes.

But how dare they imagine that the second session of next year will be the time when "Super Girl" will really explode and become completely popular all over the country!

This year, Zhang Hanyun and An Youqi were tepid, but in the second session, Li Yuchun, Zhang Liangying and many others were all popular, and they were still active on the front line in the following years, and Li Yuchun, who represents the image of a new generation of rebellious girls, also waited for the cover of the American "Time" magazine that year.

Of course, what makes the circle salivate is that it spent 14 million to title the second super girl Mengniu Group, a yogurt product sales increased several times that year, and the sales of Mengniu Group also increased by more than 3 billion that year, the brand effect is immeasurable, and it has become a classic that has been studied and learned by countless people in marketing cases.

"You just listen to me about this, next year's Supergirl will definitely be more popular than you imagined. In short, this matter is not urgent, but it is very important, you arrange your own time. To tell you the truth, I'm going to have my eye on their total naming rights, and I'll give you a final budget of 15 million, and I have to win anything!"

"So many?" Luo Dong was really shocked when he heard this number.

"You don't have to worry about money, I'll figure out a way to get in touch with them as soon as possible. ”

"Yes!"

After hanging up the phone, Xia Yu was still a little unrelieved.

Polaris K2 didn't say anything about the product, but it always felt like I hadn't found a point in marketing, so although it was definitely a big hit, it really didn't necessarily meet his expectations.

And he suddenly felt that the days were going so slowly, and he couldn't wait for K2 to be stocked up and released immediately, so it was really uncomfortable to be so tormented.

Let's use work to numb it!

Xia Yu woke up and began to revise the layout of the press conference the day after tomorrow, changing the plan, approving the list, and replying to emails, and it was more than eleven o'clock as soon as he got busy.

PS: Thank you again for your support. Then go ahead and ask for support......