You must know that unlike Xiangjiang, there are only a few giants in the United States, such as Golden Harvest, Shaw Brothers and Xu's, Twentieth Century Fox is doing publicity, and other Hollywood giants are also doing publicity. Pen, fun, pavilion www. biquge。 info

The promotion of "Midnight Bell" certainly played the strength of Twentieth Century Fox, but it is impossible to say that it is unbeatable!

Other companies have their own interests, movies, and it is impossible for Twentieth Century Fox to take all the advantages.

With an average attendance rate of 70 percent, when that number returned to the company, the Twentieth Century Fox side felt ready to celebrate.

And this movie, which has been promoted by Twentieth Century Fox for a long time, did not disappoint those fans who seek excitement.

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After the success of the island version, the United States tried to adapt and remake it, and even spent a huge amount of money, with a production cost of up to 60 million US dollars, but the most popular is still the island version.

Xu Wenhui has no interest in investing in the American version, because the cost is really huge enough, and he only filmed the island version, and he also has another big reason not to shoot the American version.

"Midnight Bell is Really Amazing" can be called one of the classics of horror films under oriental culture, and it has set off a "horror" boom in Asia after its release.

Most fans are most interested in the difference between the American version and the Japanese version, in fact, in terms of plot, there is almost no difference between the two versions, both of which tell the story of a female reporter who saw a mysterious videotape, and everyone who had seen it before would die mysteriously within 7 days, and finally, the reporter cracked the secret with the help of a friend...

But perhaps the difference between Eastern and Western cultures, in Western horror films, the stimulation often comes from what the audience's eyes see, while in the Eastern horror films, the stimulation often comes from the imagination in the audience's mind, and this stimulation can not be dispersed even after leaving the cinema for a long time, which is also the biggest mystery of the success of the island country's "Midnight Bell", that is, to create a horror that comes from the visual but is beyond the visual and rooted in everyone's consciousness.

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Xu Wenhui's branch in the United States, and the 20th Century Fox company, they also did a lot of advertising in advance!

For example, the music of "Midnight Bell" sung by Akina Nakamori, Nahoko Kawai, and Yoshie Kashiwahara was promoted in advance.

Most of these are original songs, and some are songs written by the songwriters of Rolling Stone Records in Xiangjiang and island countries, Xu Wenhui felt very satisfied after listening to it, and added a piece of light music from "Mr. Zombie 2" "Hundred Ghost Fog Forest", which can be called the most fantastic, weird and terrifying music in the Chinese film industry.

In addition, the media is naturally also a propaganda that they have to do.

The major media that bought it will send out some movie posters from time to time, of course, Xu Wenhui's biggest gimmick is the biggest hype, and the media use him to slowly heat up this film.

Because this movie is a thriller horror film, both Xu's side and Twentieth Century Fox chose to test it at midnight for the maximum viewing experience.

Moreover, there are advantages and disadvantages to the test screening, if the movie is a good film, the test screening has the effect of adding buffs.

This is what Xu's film and television empire and Twentieth Century Fox need most now, as for whether this movie is good or not, no one has more say than Xu Wenhui!

Because, this is a classic movie that has been proven over decades and has influenced an entire generation.

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Inside the cinema.

In the dark cinema, the movie was playing all the time, and from time to time you could hear the soft exclamations and heavy breathing of the invited audience!

This film, through a female ghost who was sexually assaulted and killed, and a series of highly symbolic symbols to stimulate this fear, so that everyone present was slowly caught by the atmosphere of the movie Deep fear!

Especially in a dark movie theater, this feeling is even stronger, using human instinct!

"God, what kind of damn movie is this, it scares me to death!" and many other film critics who were invited by Twentieth Century Fox to watch the movie have a tingling feeling on their scalps!

However, compared with ordinary fans, they are painful and happy, this movie is very subtle, everything is implicit but not revealed, let you slowly enter the play, you just fell into the trap inexplicably.

This movie allows this group of Westerners to see a unique taste, Western movies are very shocking with a bloody head, internal organs are placed in front of you, giving you a direct sensory stimulation, and the oriental aesthetic has never been like this.

In this regard, it is most appropriate to compare Western oil painting with Eastern Chinese painting.

Oil painting pays attention to reality, focus perspective, and uses a real excavation to attract people's attention to a certain point on the oil painting, so as to spread a kind of beauty; Chinese painting pays attention to blank space, there are points everywhere, and does not focus on beauty in a certain place on the picture, a kind of scatteredness and randomness, to stimulate people's imagination, to automatically fill in those blanks, compared with the associative stimulation of the "Mona Lisa", this direct imagination stimulation can bring infinite beauty.

The same is true for films.

Especially the image of Sadako, this group of Americans didn't even see what she looked like, and the face covered by her long hair was more terrifying than the one with a face, because that sense of mystery inspired the viewers present to spontaneously associate the most fearful things, the kind of unknown and blank space, which is the most elastic fear, which gave them a strong sense of pleasure!

Many film critics shouted in a low voice, "This is a horror movie! This is the horror movie I want!"

"Bang! bang!"

"Great!"

"It's a great horror movie!"

"Scared the hell out of me!"

"I'm horrified and have nightmares all night, oh my God, I don't even dare to go back and sleep alone now, who can accompany me!"

"I don't dare to sleep alone, I promise, I won't dare to watch horror movies again!!"

"Perfect!"

When the film ended and the ending song sounded faintly, the audience in the theater and those critics all stood up and gave the film a warm applause.

Apparently.

They were very satisfied with the movie, so they spontaneously gave the movie such warm applause, but more people ran out of the theater in fright, which shocked the people of Twentieth Century Fox, as if this film could make the company a lot of money.

What they didn't expect was that.

The next day, all the critics who watched the test screening gave the film the best evaluation, and this evaluation even had some expectations from Twentieth Century Fox.