Chapter 154: The road is narrow

"Be careful!"

Luo Dong was also relatively close to Xia Yu, and when he saw the young man on the other side picking up the wine bottle, he subconsciously blurted out, and then saw Ma Weiqiang suddenly burst out, and secretly shouted in his heart, I'm afraid this matter is going to make a big fuss!

The young man on the other side obviously drank a lot of wine and had a hot temper, but he was slow to react, and he stood there stunned for a while!

A middle-aged man next to him saw that the situation was not right, and pushed him away, and the flying beer bottle avoided his head, but smashed his shoulder!

The young man howled, and the whole person collapsed directly to the ground.

The other two people on the other side were also on fire, scolding so much that they picked up the chair and smashed it this way!

Xia Yu just got up and didn't have time to dodge, he bore the brunt of the attack and was almost hit on the head.

"Grass, kill them for me!"

The young man who fell to the ground was sober a lot after being smashed and hurt, but he was even more angry.

Yes, you don't have to eat this meal, it's time for this, let's fight!

Luo Dong and the two remaining Polestar marketing employees also picked up their stools, rushed over in a few steps, smashed them, and then scuffled them together.

A scuffle.

Soon the table was also overturned, plates and chopsticks were spilled on the floor, and the soup on the floor was in a mess.

Xia Yu knew that it would not work without a fight when the other party was all moving, but he didn't rush head-on, anyway, there was one more person on Polestar's side, and when everyone was scuffling and knocking down, he directly picked up a chair and put a stick in the back.

Speaking of which, after a fight at the Xiao family's birthday banquet last time, he no longer had stage fright, his hand was quite smooth, he hit one in two clicks, and then ran to the next.

The Polestar Five barely suffered.

Although the other party screamed fiercely, they couldn't stand on their feet when they were drunk like mud, and they were just beaten.

The people eating at the next table had already moved out of the way, and the security guards of the hotel had found out. Rush this way from afar.

Xia Yu saw that the situation was similar, and the other party was all hanging lottery, and then he was afraid that he would be in the detention center tonight, so he hurriedly stopped a few people. Another marketing employee said: "Xing Fei, you went over and told the hotel manager, we will accompany this thing if it is broken, but it can't be spent here, leave the money and come out quickly, we will wait for you in the car!"

After speaking, he hurriedly greeted a few people, and rushed out of the hotel directly before people came over.

"Wei Qiang, how are you? Get in the car. Go to the hospital!"

For the sake of convenience, this time the Polestar marketing department rented two cars directly after coming to Star City, and they were both at the door at this time.

The wound on Ma Weiqiang's chin was still bleeding, and the wound was not small, but he didn't take it seriously, holding it with one hand and grinning at the same time: "It's okay!

"That's because they're all drunk! Besides, your wound is fine, don't get infected!" Luo Dong hurriedly ordered the other person to drive Ma Weiqiang and Xia Yu to the hospital first, and said, "I'll pick up Xing Fei." You guys get out first!"

Xia Yu nodded: "Well, if you want to stop people at the hotel, you'd rather spend more money than be impulsive, just leave if you can." Call us!"

It may be that there are too many people in the hotel here, and it is only a matter of ten seconds for them to finish, Xia Yu and their car just started, and Xing Fei, who was in charge of the break, also rushed out. got into Luo Dong's car directly, "I threw down three thousand yuan, it should be enough." Let's get out!"

The two cars soon arrived at the hospital one after another, and except for Ma Weiqiang, everyone else also hung up some lottery and had to deal with it.

However, Ma Weiqiang was lucky, the wound did not touch the artery, and when he stared at the doctor to eliminate the poison and bandage, he took the initiative to joke with Xia Yu: "Boss, am I injured in the line of duty?"

Xia Yu was speechless and scolded him directly: "Don't talk nonsense!

Luo Dong has not experienced this scene since he went to school, and he has not experienced this scene in the past few years, so he was a little apprehensive after everyone was done, and asked in a low voice: "Will it be fine, right?

Xia Yu looked away, and said with a smile: "There must be a camera, and we will all leave it to the police, and those guys are not seriously injured, will they call the police!

Xing Fei also said: "Anyway, when I left the money and left, those people got up to chase me one by one, but they didn't catch up!"

……

This little turmoil was purely accidental, Xia Yu and they didn't take it seriously, firstly, they did not suffer a loss, and secondly, they did not leave a handle, but they fought quite comfortably.

However, after returning to the hotel, Xia Yu began to get busy again after taking a shower.

In addition to the bidding meeting tomorrow, it is also the day when the Polaris S1 officially goes on sale!

Of course, due to the time difference, Huaguo, Hong Kong Island, Ao Island and Bay Island will be the first to be launched, and the Southeast Asian market has also been sold in small quantities through Kenny & Co., and sold directly with the K series that has been on sale with the signature of CES award products.

Luo Dong also followed to pack up his things, constantly answering the phone and dealing with them one by one, discussing a few words with Xia Yu from time to time.

According to the pre-launch communication offensive formulated earlier, the fermentation of public opinion on the Polaris S1 has not stopped since CES won the award and was officially released.

For a while, the real machine test sticker was widely circulated, and the next was the opening of the Pengcheng flagship store, and the fans experienced and pre-ordered it on the spot, and then there was the large-scale TV advertising of Zhou Xun's endorsement, and the warm-up of online media and forums......

Coupled with the good reputation accumulated on the K series, retailers around the world are very enthusiastic to get the goods, and the number of diamond-level retail partners has directly increased by more than 10!

All in all, Polestar has high hopes for this star product returning from the United States.

Liu Mingsheng even made a bet with Luo Dong that if the sales volume of mainland China could break 3,000 units on the first day, he would personally pay out of his pocket to invite more than 50 people from the marketing department to a big meal!

When the two of them were busy drinking tea, Luo Dong told Xia Yu about this, and Xia Yu smiled: "3,000 units is indeed difficult, but it's not too big." Mingsheng is getting married soon, and he wants to save money to buy a house, and he has been slamming the door recently, and the big meal he said will not be a wedding banquet!"

Luo Dong suddenly realized: "Hey, how did I forget this stubble!

Joke to joke, Xia Yu asked again while drinking tea: "Whether it is Mengniu or backgammon, this naming right polestar is inevitable." How is the supporting communication plan prepared?"

"It's all done as planned, and the budget has reached 8 million!"

Before Xia Yu went to the United States, he once told Luo Dong to integrate a complete set of communication plans based on the naming rights of "Supergirl", and use it as one of the main lines of Polestar's marketing communication work in the next year. This part is mainly to supplement the cost of various other forms of publicity.

TV commercials, print media advertisements, official website planning, subway and bus and other ground promotion expenses are all in it. The cycle is tentatively set for half a year, and the budget of 8 million is not much.

"This fee can be added a little more, but let's wait until the naming rights are won!"

After all, Polestar Electronics is now a big deal, and if the mobile phone can be launched in the future, it will also end the dilemma of a single product line, and this money will not be spent.

Of course, these are all based on the fact that the second "Super Girl" will definitely be a hit, otherwise the preliminary preparations will be in vain.

This is also what bothers Luo Dong the most.

Although he got all the planning plans for this draft from Shonan Satellite TV, it is indeed trendy and brilliant enough, but how can this kind of thing be accurate? Why could Xia Yu be sure of it early?

I've been holding this question in my mind for a long time. Finally, he still asked: "Mr. Xia, I still have doubts, why do you want to bet that this Supergirl will definitely become popular?"

"Oh, feel it!"

How could Xia Yu tell the truth, "Actually, whether it's the concept of a civilian show, or the public's anti-traditional and authoritative love point, I've told you, but in the end, I still rely on feelings." ”

……

Early the next morning. When Xia Yu Shonan Radio and Television Center Building Golden Eagle Building, it was close to nine o'clock.

A conference hall on the fourth floor has been decorated, Supergirl's various logos have been posted, and a huge poster is placed in the doorway. This is a bidding meeting held by Shonan Satellite TV for the new advertising of "Super Girl", and it seems that if this can be calibrated today, a press conference can be held directly.

At this time, Luo Dong and the others were already in contact with the relevant person in charge to understand the latest process and bidding rules. I had a relationship with the director of the advertising department of Shonan Satellite TV, who I met two days ago.,At the same time, I'm also exploring the situation of other competitors.,

However, Xia Yu's confidence is quite sufficient.

He should be the only one who knows the bottom of Mengniu's bid of 14 million in the previous life, although the news report may be false. But in order to disseminate the effect, it is much higher and less underreported.

After all, it is just a single program title, and it is far from being comparable to the "standard king" that CCTV once hyped - in addition to the golden advertisement after the news broadcast, it is still a packaging plan!

On the Polestar side, after the first overseas order of 40 million US dollars in advance payment was in place, although Xia Yu intercepted part of it, more than half of it was still transferred to the domestic account, and it was converted into nearly 200 million yuan.

Even if the next headquarters balance payment, marketing expenditures, especially the secret production of mobile phones, have to set aside a lot of budget, but there is still a lot left, and this is the first batch of goods!

This is Xia Yu's greatest confidence!

Of course, Polestar Electronics can't just throw this naming right for a lot of money - the advertising bidding will seem to be the one with the highest price, but in practice, there are still a lot of kittens.

If you really want to be wronged, just wait to suffer a loss, not to mention spending more money, some hidden resources and conditions will also be secretly erased.

Shonan Satellite TV is not a simple role!

And as long as it is artificially set, there is room for manipulation.

Anyway, Xia Yu remembers that there was a marketing analysis report mentioning that after Mengniu got the naming rights, the veteran Niu Gensheng also received a lot of things other than the naming rights, and Polestar can't suffer in this regard.

At this time, people were already coming in, and at the same time, they were continuing to arrange things. Xia Yu didn't talk to Luo Dong about the relationship, but took a guest card casually and walked around the venue at will.

As a result, after bypassing a glass door, I actually saw an "acquaintance"!

The one with red and swollen eyes and limping walking was not the arrogant young man yesterday. At this time, he still saw the slightest bit of arrogance, and he didn't know what he was talking about after a middle-aged man.

It's really a narrow road.

Backgammon!

They spoke Cantonese, and Xia Yu immediately thought of this electronics giant headquartered in Nanguan......!

PS: The second update arrives! Finally, the quality and quantity are guaranteed and completed on time, and the character cannot be broken!

Thank you for the support of several brothers such as SO Simple, Rin Ruo Chenshuang, Ah Li, and fsgsgsrg, among which Rin Ruo Chenshuang and Ah Li are all new friends, thank you!

In the last few days of the new book month, I plan to put it together for the last time, and there is an updated new plan to say tomorrow.

Anyway, thank you all for your support!