180, the impact of the free mode 4
"Mainly you this time, scared them out. ”
"Film and television production and distribution have always been the private land of the Bai family and the Wang family, and they must be afraid of suddenly killing our two families. ”
"If we were mediocre, they wouldn't be so fanfare. ”
"But the popularity of "Gong Wei Si" makes them feel that their status is challenged, and they will definitely come down to snipe in person!!"
Yang Mengdi roughly analyzed it and gave the reasons one by one.
Zhu Quan didn't answer immediately, holding his mobile phone and not knowing what he was looking at.
After a long while, he exhaled and said unhurriedly, "I just looked at it, and their previous project was basically completed." ”
The project Zhu Quan said was a movie starring Yang Likun and a very similar theme to him.
"Let's see how they do. ”
"If they are so hot at the box office, then we can only see the move, and if they accidentally release a dud, we can slowly figure it out. ”
Zhu Quan's meaning is very simple, they are predators after all, if people really fight bayonets, then they have to take two steps back, otherwise it will not do them any good; if their film is not good, it will definitely deal a certain blow to their morale.
Taking advantage of your illness to kill you, this is Zhu Quan's forte.
"Your words coincide with our Wu Dong's thoughts, and he thinks so too!"
Yang Mengdi has a higher and higher opinion of Zhu Quan, and many of his ideas have overlapped with her idol Wu Yingtian many times.
Is this a coincidence? It can only show that these two men are people with unique ideological charms.
"Since Wu Dong also thinks so, then let's wait first. ”
Yang Mengdi nodded, which can be regarded as a tacit acquiescence, "By the way, there is another thing, after a year, your respective equity will also be lifted, if you have the intention to transfer equity, you can give priority to us, and the price will definitely be fair." ”
Zhu Quan didn't have this intention at all, so he turned his attention to Li Wenbin and them.
Li Wenbin and the two of them did not hesitate, and rejected Yang Mengdi's proposal, "Mr. Yang, will you sell an egg-laying hen?"
"That's what I said, just say hello in advance, you don't have other ideas!"
Yang Mengdi snorted and fooled this matter.
Of course, she didn't really ask for equity, but just knocked on the side and told them how valuable Qiwen's equity was.
Let them not sell the original stock easily, otherwise the penguin's layout will be very passive.
She has received the news that someone holds a lot of outstanding shares in the secondary market, which directly threatens the controlling stake of Penguin, so she will take this opportunity to knock on it.
It can be regarded as creating a little trouble for unforeseen hidden dangers in the future.
。。。
The development of things is always unexpected, just when Zhu Quan and the others thought that there would be no big moves on Du Yishan's side and were ready to wait and see what happened, Feilu and Seven Cats teamed up to release a blockbuster news.
All by Flying Deer and Seven Cats, all for free!!
And improve the author's full attendance treatment and signing treatment, the latter is not capped!
On the day the news was released, Qiwen's stock price fell by 10 points, and it almost fell below Zhu Quan's warning line.
Fortunately, there are more than 400 million in film dividends, and Zhu Quan immediately paid part of the deposit, so he was not forced to liquidate.
And the shares held by the Xu family are enough, so they don't continue to plan to protect the disk, but there are other funds to absorb.
If nothing else, it should be Yang Mengdi who made a move, and she would not miss such a good opportunity to attract funds.
As for whether she will lose money, it is not something she considers, anyway, the advice given by the headquarters is to eat as much as you can, as long as the price does not exceed 100, you can eat unlimited tradable shares.
For Feilu's operation, Zhu Quan didn't understand it.
It's hard to cultivate the reader's habit of paying, why do these people suddenly flip the table?
He also had to rush to the magic capital and discuss the next countermeasures with Li Wenbin and them.
The first conference room of Qiwen headquarters.
"Lao Peng, you can tell everyone about Feilu and their free affairs. ”
Li Wenbin has been under a lot of pressure recently, and he hasn't rested for several days.
"Flying Deer is free, it's completely free, and you don't have to spend money to see everything. ”
"But readers need to click on the ad, which is also the usual practice of the headline system, using free as a gimmick to make up for the loss of payment from the advertising fee. ”
"The trick of free is equivalent to hitting our life directly, and when readers hear that it is free, their first reaction must be that they don't need to spend money, even if they watch advertisements for a while, they should be able to accept it. ”
"Although some loyal players will not be lost, the data of the past few days has been fed back, and our daily activity has decreased by 10%. ”
"If we don't make targeted changes, this number could climb even more. ”
Peng Nan explained the general situation, and then didn't say anything more.
As the second shareholder of Qiwen, Zhu Quan, who is also a great god writer, basically agrees with what Peng Nan just said.
He can also see obvious changes in the data from the background, even if most of his readers are veterans, but he can't resist the temptation of free.
"Ahem, let me say a few words, I'm thinking from the author's point of view, readers, you will add it later. ”
Zhu Quan thought for a while, and then planned to say what he thought.
"Authors' income comes from two parts, subscription and reward, not to mention copyright, after all, most people can't reach this level. ”
"If it's free, don't talk about the reward here, there will still be it, just talk about advertising alone. ”
"Not every one of them is suitable for advertising, right? And it is necessary to match different readers to these advertisements, which is difficult and effective, and needless to say, everyone knows that the effect should not be too good. ”
In other words, it is certainly not as much income as the previous subscription model, which brings more income to the author. ”
"So from the author's point of view, I don't want it to be free, and the data such as the click of the ad can't be as transparent as the subscription, so the author should boycott it. ”
"If the author resists, then what is written will definitely be substandard, and the reader experience that is also bound to the author will be much worse. ”
As a result, the free model offends both the reader and the author, and the reader himself is disgusted by the ads. ”
"Personally, I think that their pure free is just a gimmick to quench thirst and quench thirst, and in the end it still falls short. ”
After finishing speaking, Zhu Quan stopped talking and waited for others to speak.
Next, some people said their opinions one after another, involving many aspects, from readers' feedback to market data feedback and so on.
There are even people who suggest copying the model of Feilu directly, and fighting bayonets with them for free to see who can survive whom.
Zhu Quan, who understood this, couldn't help but look at that person seriously.
It's not that he's going to reuse him, it's that he's going to fire him.
Does that mean I've just said it in vain?
After more than an hour of discussion, there was no good plan.
A big reason for this is that the Qiwen team is from a content background, and compared with Toutiao, who is a marketing person, they will definitely fall behind by tricks and the like.
During the lunch break, Zhu Quan and the three of them got together again.
This matter is a big deal, and if it is not handled well, it may really push Qiwen into the river.
。。。