Chapter 720: You don't understand, this is feelings!
Range Rover has been off the assembly line for half a month, and the sales situation can no longer be described as gratifying. Pen & Fun & Pavilion www.biquge.info
After the first customer experience, the car's reputation skyrocketed. At present, the popularity is almost the same as that of the benchmark Mercedes-Benz GLS of the same level.
In the latest car owner survey conducted by Pinche.com, Range Rover's customer satisfaction rate reached an astonishing 9.0 points among luxury SUV models!
In this survey of the most credible models in the Chinese market, no luxury SUV has ever reached such a high level of satisfaction with a perfect score! Even the Mercedes-Benz GLS only scored 8.8 points!
In other words, in terms of satisfaction, Range Rover has only been on the market for half a month, and it has received the highest reputation.
The survey is comprehensive, scoring all aspects of fuel consumption, power, configuration, handling, space, appearance, comfort, interior and cost performance. The final score is then obtained.
The Range Rover, except for 8 points in fuel consumption, almost all of the rest are above 9.5 points. In terms of cost performance, all 106 car owners who participated in the questionnaire gave full marks!
With such a reputation, Range Rover's sales have been rising.
Zhengxin Group Headquarters.
Li Fanyu's focus is not on Range Rover's sales, and the strategy has been set. With Range Rover's quality and price point, sweeping the luxury SUV market is already a sure thing.
He focused on the counterattack of his competitors.
Now forced by the sales of more than 6,000 units of Range Rover in half a month, many brands, including Acura, Ricoen, and Infiniti, have launched preferential policies for luxury SUVs. Although the price has not been adjusted, not only has the previous mandatory installation package been cancelled, but a gift package with a total price of more than 100,000 yuan, including decoration and options, has been introduced. In addition, it has also launched an after-sales policy of three to four years of free maintenance.
In this way, it can be regarded as a small 200,000 cheaper. But that's a drop in the bucket, and it's not enough to get back into decline under Range Rover's strong spirit.
For these tricks, Li Fanyu has no fluctuations in his heart, and even wants to laugh a little!
What makes him feel a little troublesome at the moment is that the legal department has received various lawyers' letters in the past two days. Many companies that they have not even heard of have targeted several products of Zhengxin and began to entangle themselves on patent issues.
What's wrong here, Li Fanyu can think clearly even with his knees!
After a cursory look at the report in his hand, Li Fanyu asked Chen Huan, the head of the legal department: "Have you verified these patents, and are there any infringements?"
To be honest, Li Fanyu is really a little empty in his heart.
After all, Zhengxin now has so many models, and the parts and technologies used in the car are massive, if it is really more true, he really dare not guarantee that there is no infringement on the edge.
The course of history has changed, and he is not fully aware of the development of the entire automotive technology. Most of Zhengxin's models are redeemed through the model database, and it is inevitable that some of the parts and assemblies will step on a mine.
"Li Dong, most of them came to touch porcelain, and there is no conclusive basis. I suspect that someone is deliberately targeting us and deliberately smearing us. Chen Huan shook his head and replied.
Li Fanyu exhaled in his heart, "Then ignore them." Let them sue, and we'll do it. As long as the court finds that there is nothing wrong with us, you will sue back and protect the reputation of our group. You may also know what happened to the group recently, and this wave can basically be determined to be a stumbling block for our competitors, so you should be cautious. ”
"Okay Li Dong. Chen Huan responded, "Actually, it's not necessary." I feel that the best way to protect our reputation is to prove that the Group has not infringed patents on its products. If we get entangled with them in the legal process, it will be against us. For these things, it's better to cut through the mess quickly. ”
Li Fanyu frowned, feeling that Chen Huan's idea was more in line with the interests of Zhengxin. He nodded and said, "Well, what you said makes sense." Now that you have a plan, do as you say. That's fine, right?"
"Most of them are fine, but there are two that are really hard to say, and there may be a little bit of trouble. ”
"Hmm, which two?" Li Fanyu looked up and asked suspiciously.
Chen Huan took the information in front of him back in his hand, quickly flipped through it, and soon took out two copies and handed them to Li Fanyu.
"This Japanese HSGA company, some of the patents for intercoolers have some overlap with those on our D4D engine, but their patents are about to expire. There is also this German light-emitting diode company called Audi, whose company registered a driving light patent in 2012, which is almost the same as the shape of our group's A6. Hehe, the name of this company is actually the same as the transliteration of our Audi, which is quite a coincidence. ”
Hold the grass!
What a coincidence...... Coincidentally, your sister!
Li Fanyu trembled all over his body - numb, he has met the main master!
Before, he heard Lao Zhang say that there is a lamp factory in Germany also called Audi. But because the course of automobile history has been disrupted beyond recognition, he did not take it seriously at the time.
Who would have thought that at this juncture, he could still get along with this old brother!
"Is there any information about this company?" Li Fanyu looked at the report with a smile and asked without raising his head.
In the report, the company's Audi logo is no longer the same as it was in the time and space before the course of automobile history has changed. There are only two circles left in the four circles, and the company's business is not a car, but has really become a lamp factory.
The legal department did this, and after a while, the information of the Audi Lamp Factory was placed in front of Li Fanyu.
After reading the information, he let out a long breath.
Dad, I'm scared to death!
The founder of this company, although Augusthöch, left Mercedes-Benz in 1899 and founded a company that bears his own name on the Rhine. However, instead of moving the company to Saxony in 1902, as Li Fanyu had done in the previous time and space, he stayed in Cologne.
Without going to Saxony, the first car didn't make the trip. After the design of the first model failed, the production of the car could only be started. Later, he acquired a lighting factory in Cologne and began to make lamps for Mercedes-Benz.
It has been developed for 118 years and is still a tepid lamp factory.
This......
Li Fan grinned, he really couldn't think of what kind of mentality to use to face this matter.
After a long while, he said to Chen Huan: "Such a coincidence, it can be regarded as fate." On behalf of the group, you contact this company to see if you can merge it for him. ”
When Chen Huan heard this, he smiled: "Dong Li, the valuation of this company is only more than 9 million euros, what should we buy him for? We have no market in Germany, wouldn't it be an enclave if we bought it?"
"Hmm!" Li Fanyu waved his hand again and again, shaking his head, "You don't understand, this is feelings!"