On September 23, Zhao Qian was invited to visit Penguin Animation Company and negotiated on the animation of "Rebirth of Urban Immortals".

From this point of view, Penguin Anime respects the opinion of the original author.

In fact, Penguin Animation, like Penguin Literature, belongs to the Penguin Interactive Entertainment Division and is a subsidiary of Penguin.

When it comes to penguin anime, I believe many people will be familiar with it.

At present, Penguin Animation can be said to be the largest genuine animation network platform in China, and has a good cooperative relationship with many overseas animation production companies.

In recent years, it has begun to increase investment in domestic animation, vigorously supported a number of animation studios, and put many heavyweight IPs on the screen, so it has gradually been called "the savior of Guoman".

To quote the words of some anime nerds, it is: "Penguin Dad, even if you make good works, I will just charge the money!"

Manually funny

Compared with content weekly products such as film and television and games, the life cycle of the animation industry is undoubtedly relatively longer, and commercial development can be carried out repeatedly.

It's just that the rate of return and the return cycle of this line are relatively not so optimistic.

It can be said that if you dare to enter the animation production industry, you must be prepared to wear leggings!

When Zhao Qian arrived at Penguin Animation, the person in charge of receiving Zhao Qian was a senior executive deputy of Penguin Animation, Zhou Shijun.

That's quite a lot of spec.

Zhou Shijun is a very ordinary middle-aged man, with shirts, trousers, leather shoes, a slightly fat belly, a little fat face, and a pair of rimless glasses.

However, Zhao Qian didn't dare to underestimate others, everyone who could get this kind of senior management in the workplace was an old fox, and his little sheep was not enough for others to swallow.

Zhao Qian came over alone today, didn't bring anyone, he stepped into this company with the intention of coming over and strolling.

"How do you feel?" Zhou Shijun asked with a smile.

Just now he took Zhao Qian around the company and took a brief tour.

Zhao Qian nodded, and shook his head again: "It's a little different from what I imagined?"

"What's the difference?" Zhou Shijun was curious.

Zhao Qian smiled: "I always thought that a big company like Penguin Animation would have hundreds of employees and artists working non-stop every day, but it seems that the working environment is still relatively relaxed!"

Zhou Shijun smiled dumbly: "You're talking about comic studios and sweatshops, and we are the head office and responsible for IP operations." Besides, artists are also human beings, except for regular tasks every week and month, the rest of the time is no different from ordinary people. ”

Zhao Qian was stunned and felt ashamed.

"Our company usually divides IP into three levels in the form of a pyramid, and ordinary works will account for 60%, which belongs to the original ecological pool, which requires time and energy to select from it, and most of them do not have the value of adaptation and development.

30% belong to the middle class, which has the foundation for commercial development, but does not have the conditions for immediate development, so it can only be said that there is potential for development.

Finally, there is the top 10% of the pyramid, which is a much higher degree of completion and can be used for various commercial developments. Of course, in this 10%, there will be a more detailed classification of levels, and corresponding plans will be made according to the specific situation. ”

The two walked slowly towards Zhou Shijun's office, talking as they went.

Zhou Shijun nodded and said: "Like some top IPs, we will arrange a special IP broker for them, who will be responsible for the packaging and operation of the product, and strive to achieve the greatest commercial development." ”

Zhao Qian sounds quite novel, and outsiders have probably never heard of these contents.

"Let's talk about "Urban Immortals". ”

Entering Zhou Shijun's office, the two sat down face to face, chatting while drinking tea.

Zhou Shijun said frankly: "I am very optimistic about the IP of "Urban Immortals", and the popularity of comics has fully proved its potential, and the company intends to make it a key project.

It's just that there are more sensitive plots involved in it, and it may be necessary to delete some secular plots at that time, and retain more of the plot content of the immortal cultivation world. ”

Penguin Animation, which bought the full copyright of the "Urban Cultivation of Immortals" anime, never expected Zhao Qian to rise so fast. In less than a year, this young man has already stood at the pinnacle of the entire online literature field, which is like riding a rocket.

is also thanks to the rapid rise of Zhao Qian, the popularity of "Urban Cultivation of Immortals" is higher than before the completion of the book. At least it's not a loss, so the high-level wants to take advantage of this wave of popularity to animate "Urban Cultivation of Immortals".

Zhao Qian nodded and expressed understanding: "I want to ask, are you going to do 2D or 3D?"

Whether it's 2D or 3D, that's critical.

In other words, Zhao Qian felt that it was very important.

Zhou Shijun smiled: "To be honest, it hasn't been decided yet, tell me your opinion?"

Zhao Qian also smiled: "Frankly speaking, I personally prefer 2D, and I don't agree with doing 3D." Regardless of the future trend of the market, and whether our 3D modeling technology is ahead of the neon next door, the domestic audience is still 2D as the mainstream after all.

No matter how well the 3D scenes and characters are done, many people will still feel unaccustomed to watching them, and they will lose a large number of audiences. ”

"Our 3D technology has matured......"

"I know!"

Before Zhou Shijun finished speaking, he was interrupted by Zhao Qian, but he was not angry.

Zhao Qian's expression was grim: "Immaturity is not the key, the key is the audience." Mr. Zhou, you are a product, you will not understand this truth. In recent years, I have also seen the progress of domestic 3D animation, but the audience is obviously not as good as 2D.

Is it because of the plot?

No!

There is no shortage of plot-oriented anime adapted from some high-quality IPs in 3D animation, but why is it still not pleasing?

Isn't it because the audience isn't used to it?

If you want the audience to get used to 3D anime, it takes a relatively long process, and in this process, choosing 2D is a more secure way.

Frankly speaking, there are a lot of my personal selfishness in this, and I don't want my work to become a prop for some people to practice, and finally I will be scolded together. ”

Zhao Qian knows that the cost of 3D animation is much lower, but because of this, he wants to make 2D.

Normally, a good 2D anime episode costs more than 50,000 minutes. A standard 24-minute anime episode requires at least 1,000 original drawings to be taken care of, and dozens of artists are responsible for it, and the cost can be imagined because of the quality issues.

In 3D, because character modeling can be used many times, it can be directly handed over to a studio for production, eliminating all kinds of complicated processes and reducing the cost a lot.

There is also the corresponding national policy, 3D animation can enjoy higher subsidies than 2D animation when it is broadcast, so there are so many producers who are eager for 3D animation.