Hua Yongqing's plan really surprised and delighted Xia Yu.

The ambition is big enough, but it is not just on paper, combined with his years of experience in retail channel management, the ideas and operation steps listed one by one, the practicality is very strong.

In this report, Hua Yongqing's judgment on the current market and future shape, the outstanding problems in the construction of mobile phone channels, and the original retail partner direct sales system of Polestar Electronics can be described as unique and accurate.

Of course, the most important thing is to put forward a huge and complex channel construction plan on this basis - this is the final plan to cover 1,500 cities across the country!

Of course, it is not in one step, he is divided into three stages of step-by-step implementation, well-organized, clear thinking, not to mention, personnel, capital investment, time planning, etc. are all listed, and the feasibility can be judged to be quite high at first glance.

That's why Xia Yu couldn't help but applaud!

It's just that the time is a bit tight now, and it would be better if it could be earlier.

Hua Yongqing secretly complained when he heard it, the first stage was not so easy to complete!

But this is the first task for me to join Polestar Electronics, or is Xia Yu personally requested, can't just refuse......

Finally, he gritted his teeth and said, "Okay, I'll definitely take it!"

Xia Yu couldn't help but smile when he saw his nervous appearance: "Don't be like a military order, let's not talk about this at Polestar!"

Speaking of the market personnel who came from the 90s, especially the wave of people who came from the national market during the business explosion, it is sometimes like a war to open up the market.

What is the oath meeting, the pre-war mobilization is a lot, like a decent.

There is also an iron-like military order, which is really iron!

He flipped to the front page of the plan and said with a smile: "The difficulty in this first phase is in the selection and negotiation, right? Of course, before that, I have another thought......"

According to Hua Yongqing's plan, Polestar's retail partner system currently covers 212 cities across the country, which is already preliminarily mature. Moreover, the trust and market awareness of customers have gradually reached a relatively high level, of course, it cannot be changed lightly.

However, because mobile phone sales are different from MP3, they often have to cover fourth- and fifth-tier cities in order to really drive sales.

Therefore, his whole plan is based on this theme of "cooperative management".

The idea is to negotiate with Polestar's retail partners, and Polestar Electronics will rent a store in the targeted fourth-tier city, and then invite them to run it together - they are already running a chain of digital stores, and their experience and manpower are not a big problem, but it is equivalent to opening one or several more stores in the next tier of nearby cities.

After all, Polestar's strategy was to have only one city at the time. So the scale is quite small, and the small ones have two or three branches.

At the same time, the scale of this newly opened store is negotiable, and in addition to the part provided by Polestar Electronics, the other sources of goods are directly let them go according to the original channel, and even the name is directly according to their original - but with a "Polestar Electronics Exclusive" logo.

In short, this is a new form of cooperative business model.

Of course, Polestar couldn't have so many people to rent the store, and it was too late to select the site, so they had to build and help with this.

So the core meaning of this plan is: Leverage the financial, human and experience of these existing partners to rapidly expand the reach of Polestar Electronics outlets.

In terms of investment and shares in the new cooperative stores, Polestar Electronics' principle is to unify 51% of the shares.

Of course, taking into account the various realities of these retail partners. Polestar doesn't force them, just a mention.

And the shareholding is 51%, not in terms of capital contribution, Polestar can give more money depending on the specific cooperation of each company.

In fact. Most of the 80 million budget quoted by Hua Yongqing in this step is the cost of renting.

Of course, we don't expect Polestar's existing channel partners to have the willingness and ability to do so. But as long as there is half or even a third of it, the plan can go smoothly.

After all, for them, the product channels are all ready-made, just to open one more store.

And having a big company like Polestar Electronics backing them up can be considered tying them to the Polestar ship - which is not a bad thing for many people.

In this case, according to the first step plan, 200 new cooperative stores will be added temporarily, and each will be allocated an average of 400,000 yuan, and there will be other turnover space after removing the rent.

This is no small plan, and if successful, it will quickly more than double the reach of Polestar's sales channels.

As for the second step, it will continue to follow a similar model and directly open retail stores to the next level, bringing the total number of stores to 800.

The third step is to directly cover the target of 1,500 companies!

According to statistics, by the end of 2004, there were 34 provincial-level cities, 333 prefecture-level cities, and 2,862 county-level cities in the country.

This means that if Hua Yongqing's entire plan is completed, it will be able to cover half of the county-level cities in the country!

And Hua Yongqing also mentioned at the end of the plan that if it is necessary in the future, these stores can be recovered by Polestar Electronics in the future, because he has also discussed with Zheng Wei and knows that Xia Yu also has a big idea to establish a self-operated retail channel.

No matter how you look at it, it's quite a big, complex, and crazy plan!

But Xia Yu looked at it and liked it.

……

Hua Yongqing heard Xia Yu say that he had opinions on his plan, and hurriedly asked, "What does Mr. Xia think?"

"Don't be nervous, I told you that I like your plan! Of course, there are still a lot of things to refine......"

Xia Yu stared at him and said slowly: "I think that if this unusually large and complex channel system wants to be really established, there are too many resources that need to be coordinated, and if it is operated under the marketing department of Polestar Electronics, I am afraid that the authority and arrangement are not suitable, so I consider creating an independent retail channel subsidiary, and you will be the president of this subsidiary, how about it?"

"Huh? I ......"

Hua Yongqing was a little speechless, and instantly felt a wave of excitement gushing out from the bottom of his heart.

The taste of leading an army alone has always been the most rewarding, but his excitement is still because of Xia Yu's trust, which really flatters him.

I have followed Ma Zhiping for so many years, and I have made a lot of contributions to the North China market, but in the end, Ma Zhiping went to be in charge of the panda movement. He is still the president and general manager of Tianchuang Company, and even specially proposed people to limit himself.

But you have just joined Polestar, and you have the opportunity to take charge of the party you once dreamed of?

He was a little incredulous, his hands were clenched into fists, his face was flushed, and he opened his mouth several times to say something, but he still couldn't say it.

In fact, for this decision, Xia Yu was indeed a temporary idea after seeing Hua Yongqing's genius plan. But now that I think about it, it's okay, and it can be regarded as solving the problem of job level arrangement after Hua Yongqing came to Polestar Electronics.

Anyway. Hua Yongqing is a person who has already proven his ability and status in the market, and joining Polestar Electronics was originally the result of his own strong invitation.

According to his field of responsibility and level, it should have been appropriate to have a vice president level in a marketing department.

But Luo Dong, the vice president of sales of Polestar Electronics who grew up on its own, is also doing a good job. Even if two vice presidents can be set up, the two of them are also conflicting in terms of authority, and they are destined to set up their own mountains.

Nowadays, it is a good thing to list the channel subsidiaries separately.

The only thing to discuss is Zheng Wei, because the previous retail partner management work has been independently handed over to her for management, and if she wants to spin off and establish a channel subsidiary, she must definitely be transferred.

And Zheng Wei was the head of the previous year. Now that there is one more Hua Yongqing to be the boss, will it make her uncomfortable?

Objectively speaking, Zheng Wei's ability is far inferior to Hua Yongqing's, but sometimes things are not counted like this.

And what about the relationship between him and his uncle! However, Xia Yu could also see that the two were interested in each other, but they didn't break it.

Of course, you don't need to tell Hua Yongqing about this, just find a way to solve it yourself.

As for whether he trusts this Hua Yongqing a little too much, he has only known him for a short time. He thought it was okay.

Not to mention that the necessary regulatory mechanisms and people must be arranged, I bothered so much to understand his character before, plus his cousin in Sujiang Tianchuang. Especially with the whole absolutely painstaking genius plan in hand, isn't it worth putting yourself at a gamble?

Even Luo Dong has only been joining Polestar Electronics for half a year!

Seeing that Hua Yongqing didn't speak excitedly, Xia Yu smiled: "What, don't you dare to take it?"

"Dare!"

Hua Yongqing finally swore that he spoke: "I dare!" I have written down Mr. Xia's trust, even if I fight for this life, I will definitely spread the channel of Polestar Electronics to the whole country!"

"I said don't make a military order!" Xia Yu said with a smile: "I will handle this matter as much as possible, and the funds and other resources will be in place in advance, so you can just come as planned." ”

Hua Yongqing nodded: "Okay!"

After speaking, he looked at Xia Yu again and asked cautiously: "By the way, Mr. Xia, I mentioned to you on the phone before that Tianchuang has a group of old subordinates who came out with me......

Xia Yu patted his head: "Yes, I'm almost done with this, what's the specific situation?"

As the veteran of Tianchuang, Hua Yongqing, who has a good reputation, still has some like-minded brothers, most of whom are middle-level managers, and they also want to continue to follow him.

I talked to Xia Yu before, but I didn't mention my position and business after I came over.

But it's not too low, and it's definitely in terms of sales channels.

So this time he took refuge in Polestar, and he also brought these dozen backbone brothers with him, and he was considered a new force to open up the situation here in the future.

Hua Yongqing couldn't figure out Xia Yu's thoughts, and said timidly: "It's a group of people who have followed me for many years, and their ability and character are absolutely excellent." Well, they are all middle-level of Tianchuang Company, and most of them have more than three years of retail channel management experience......"

"Great!"

Xia Yu slapped the table excitedly: "This thing is done authentically! You can rest assured, I definitely welcome talents, as long as they meet Polestar's employment standards, I absolutely dare to guarantee that their benefits and treatment are no worse than the original!"

Hua Yongqing was also very excited: "Then I will thank Mr. Xia for them!" (to be continued......)

PS: Chapter 2!

Thank you Tian Zibin for your monthly pass, as well as the rewards of several old friends such as Li Xhua, SO Simple, Invincible Xiaomian, Fang Yuanyuan!

Speaking of which, this chapter was so tiring to write, and it took a long time...... This channel expansion model should be able to be understood, right? In short, it's a very crazy plan, quack! Full of dry goods, everyone can see it, ask for tickets to encourage!! monthly passes, recommended tickets!