Zhongzhou Hengyuan Volkswagen 4S store. Pen, fun, pavilion www. biquge。 info

After a delay due to weather conditions, and after twenty days of bouncing tickets, the first batch of twenty Land Cruisers finally arrived. They had already started their training three days earlier. The parameters and selling points of the three models and two power versions of the land patrol have been refined.

The successful listing of the future concept has given the 4S in-store sales staff very, very much confidence. The outstanding performance of the Land Patrol in the snow disaster made everyone look forward to the sales of this model.

In order to cooperate with the listing activities of Land Patrol, the store deliberately adjusted the exhibition area of the Tiguan, which has already achieved brilliant results. The Lu Patrol exhibition area is displayed in the center of the store - that is the most conspicuous position of this expanded 4S store covering an area of nearly 6,000 square meters!

Outside the store, the three-storey main floor of Hengyuan Volkswagen 4S store has been decorated with streamers and huge hydrogen balloons hung with banners.

Eight twenty o'clock.

With the eighteen salutes at the door of the store, Zhengxin Land Patrol officially landed in Zhongzhou!

Customers who had been waiting outside for a long time flocked into the store almost as soon as the door opened. Rao was prepared for such a scene, but the salespeople were still deeply shocked by such a tide of customers!

Puyang, Hecheng Volkswagen 4S store.

At this time, the store was already crowded.

Although they have experienced the baptism of hot sales of the two models of Fighter and Tiguan, the more than 20 salesmen in the store still feel dizzy.

There are too many customers! There are too many people who want to test drive! I can't take care of them!

It has just opened for an hour, and the queue waiting for the test drive has already lined up more than 50 meters outside the store!

Many of these salespeople have experience working with other brands. Even if they were full of expectations for the sales of Land Patrol, they never thought that a pure off-road model that could not be compared to it at all would be so favored by the market!

The off-road vehicle is not an SUV, whether it is a non-load-bearing body, or a higher body center of gravity than the SUV model, as well as the maintenance costs brought by the complex drive structure, all determine that this kind of car is more suitable for the field and non-paved roads, and can not be said to be friendly to urban roads.

The oversized body and the inflexible operation mean that this kind of car is difficult to use as a family car.

So!

There are so many customers in the store now, which can only show two possibilities;

Or, among these customers who seem to have a desire to make a deal, many of them are irrational consumers.

Or, most of the potential customers in Puyang who have a demand for off-road vehicles have gathered in the Volkswagen 4S store!

Suibin, Antai Volkswagen 4S store.

Like many 4S stores in other regions, Antai Volkswagen 4S stores include the deeds of the Zhengxin rescue team in the snow disaster into the promotional elements.

Although Zhengxin has never regarded this matter as a selling point in its specific publicity, it has used Lu Xun's good performance in Mongolia Province as a sentimental marketing. However, these dealers did not care so much, and implanted some representative videos and pictures of the disaster area in Mongolia Province into their land tour exhibition area, as a tool to reflect this Zhengxin's first pure off-road model.

But it's clear that Aetna is more thorough.

On the large LED electronic display in the land patrol exhibition area, Liu Qing and others are caught in the snow, and the video of the Lu Xun driving across the dry riverbed under the snow layer and flying over the snow field like a whale is being played repeatedly.

The display boards on both sides of the exhibition area are also occupied by a variety of disaster relief pictures with the figure of Lu Xun!

Snowy fields, Gobi, deserts, mountains...... The rescue photos with various extreme environments as the background seem to be medals, presenting the exploits of Lu Xun in the snow disaster in Mongolia Province in front of consumers!

However, this act of exaggeration has deeply touched the excitement of customers. Many customers, after viewing these videos and photos, went through the car purchase procedures without even waiting for a test drive!

In the eyes of these customers, the performance of the Land Patrol is already there, and there is no need to waste time waiting for a long test drive in the crowd!

However, because Lu Xun's favorability in Mongolia Province was too high, there were also a lot of jokes, so that 4S stores in some areas encountered a lot of ridiculous things in the sales process.

For example, Dongchang, Zhengda Volkswagen 4S store.

At this time, it was already the fifth hour of the Land Patrol being on sale.

The salesman in charge of reception in the CP store ran in front of the manager and the boss in a panic.

The boss, who was busy helping the cashier to handle the car purchase procedures for the customer, looked up, looked at the salesman who was flustered and yelled badly, and frowned: "What's the matter? Don't shout, pay attention to the impact!"

"Oh no, boss, Manager Wu! There are a lot of people outside the door, holding big banners and raising them at the door!"

Hearing the news, the boss Liu Jingcheng's heart trembled! Banners were pulled in front of the 4S store, he had seen too much of this!

Before he was the distributor of the Mitsubishi brand, after the broken shaft incident, he broke away from this pit dad brand and switched to Zhengxin. But in those years, he didn't receive a lot of customers who pulled banners and threw eggs!

Don't talk about these things in the year of the monkey, just talk about the present.

Just last month, a 4S store next door also let people use banners to scare. That's because the engine of the car they sold was abnormal, and it was not solved for the consumer, and as a result, the engine stalled at high speed and caused a car accident.

So the family of the owner of the car directly blocked the tattered car at the door of the 4S store, and pulled up a large banner with red letters on a white background of "profiteers pay for their lives......

At that scene, even as a bystander, Liu Jingcheng had palpitations.

At this time, when he heard that someone was pulling a banner in front of the store, he immediately wondered if something had happened to the car sold in the store, causing a serious accident.

So he immediately threw the invoice in his hand on the table, and asked the manager next to him: "Has our store received any complaints or serious after-sales problems recently?"

"What's the matter, boss!? Not to mention recently, since we opened, we haven't encountered this incident!"

Boss Liu thought for a while, then waved his hand to the manager next to him, "Let's go, go out and have a look!"

When the two of them pushed aside the crowd of customers and walked out of the door, they saw two large banners.

A banner reads: "A conscientious enterprise is trusting to lend a hand in times of crisis." ”

The other reads: "The all-new model Land Patrol shows its might. ”

Just as Boss Liu and the store manager were crying and laughing at the two banners that made them make a false alarm, the group of people held up another slightly shorter banner.

- "Just buy it!"

burst

Seeing these three banners, Boss Liu didn't hold back a sip of salt soda, and sprayed it out directly.

Ha ha

Dare to love this is a sub-couplet!

Look at this rhythm, it's Zhengxin's fans who came to the Lu Xun station!