"This is the craziest and coolest car variety show I've ever seen!"

"Oh my God, after watching this video, I suspect it's not a variety show, it's a Hollywood road movie!"

"I've been watching videos on Youtube for years, and I've never seen a web show in such high definition. www.biquge.info The photographer and the director of the program are all good, using a high-speed photo album, and not hesitating to use a lot of aerial photography to show the speed and scenery, the clarity of the whole program is comparable to that of a documentary, and the visual effects are catching up with Hollywood blockbusters!"

"I want to ask, how to get the qualification of a live guest on this show?

"I'm curious to know how that part across North America was filmed, and the long shot of the car chasing the thief in the video is a great example of a movie chase scene!"

"Oh friends, you're all captivated by the show's ultra-clear visuals, and I'm more concerned about the humorous and point-to-the-point comments of the three hosts about the cars. And thank God for allowing me to see those antique cars in the show for the rest of my life!"

"These three Englishmen are really interesting, they are very pertinent in their comments on cars, they are not hesitant to praise their advantages, and they are merciless in their criticism of their shortcomings, and I have never seen such an objective and fair host and car column. Don't they want to make money from advertising and sponsorship money?"

"NONO, YOU'VE ONLY SEEN THE SURFACE, AND I THINK THE TRACK TEST AT THE END OF THE SHOW IS THE ESSENCE! I ESPECIALLY WANT TO KNOW WHO THE TEST DRIVER WITH THE HELMET IS! TO BE ABLE TO DRIVE A GROCERY CART AT SUCH A SPEED, IT MUST BE A DRIVER WITH A VERY HIGH LEVEL. In my opinion, it must be the winner of the Grand Prix who was pulled over by the program team!"

"Haha! I'm interested in that Stig, have you noticed, he drove that VDA compact car to 220 yards, which is higher than the VDA's limit speed!

……

In a short period of time, Topgear received nearly 50,000 reviews. WITH HIS SUPER POPULARITY AMONG FANS, HE TOOK OUT THE TWO CAR SHOWS OF "CARLIFE" AND "MYRACING" WITH ALMOST INSTANT KILLING, AND TOOK THE TOP SPOT IN THE "VEHICLE" SECTION.

And when they learned that this show would continue to broadcast ten episodes on a weekly basis, the audience was even more excited. left messages in the comment area of the video, expressing their love for the show and looking forward to the second episode.

At this point, the editor-in-chief who was in charge of signing the contract cried. He had agreed to sign a sharing agreement with Stewart, but now it seems like an extremely stupid decision.

In less than two days after the first episode aired, according to the current popularity, the traffic share of a single episode of "Topgear" has exceeded one million dollars.

In view of the current popularity, he can no longer estimate how much traffic will be brought and how much will be given to Stewart if the first season of the entire show is broadcast. If calculated according to the 20% increase in traffic per episode, excluding the cost of the premiere rights, Youtube will pay nearly $20 million in a season!

And to be reasonable, a 20 percent increase in traffic is too conservative an estimate.

Although the website also made money when this show became popular, because of the underestimation of this show at the beginning, the website gave up 15 million US dollars in revenue. Of course, this is still based on the current popularity, you must know that the popularity of the show usually increases with the increase in the number of episodes.

Fifteen million dollars is not a big expense for Youtube. What's more, the more popular the show, the more advertising fees they earn.

But what worries them is that there is no copyright buyout in the hands of the website now, if the first season is a big hit...... The premiere rights of the second season will definitely rise, and at that time, if Stuart is not stupid, he will probably re-propose the copyright price based on the popularity of the show.

When the time comes, if the website does not spend money to acquire the copyright of the program, they are likely to bring users to the arms of other websites or TV stations with their popularity. And if you want to keep this show on the site, you have to be prepared for heavy bleeding.......

At that time, it may not be an exaggeration to describe this show as a strange thing.

It can be said that if we can maintain the current trend of attention. The second season of "Topgear" may have a certain possibility and become the largest online program IP in recent years except for "American Reality Show"!

A few families are happy and a few are sad.

Knowing that the show was a hit, Stewart specially held a small celebration banquet in Split, and specially called Li Fanyu to invite him to participate. But because Li Fanyu was busy with the F150 project finishing, commissioning production and promotion and operation at this time. I couldn't get rid of it, so I congratulated the program team through video.

He's been very busy these two days, and the branch has just been established, although the business is doing well under Mason's responsibility. However, due to the lack of manpower, there are still some problems in the docking of operations and the R&D team, so he needs to personally coordinate in many cases.

Trial production is now underway, and the R&D team, which was instructed by Li Fanyu before coming to the United States, and the technical engineers of the power company, only a small number of people were left to complete the project and rushed into the production workshop.

After this period of intentional or unintentional friendship, the engineers and workers of the OEM part have already regarded these goods as their own.

So with this relationship, a group of Zhengxin engineers frantically absorb the OEM's production technology and system.

And Li Fan foolishly saw that the plan to steal the teacher was successfully implemented, so he focused on the publicity preparation of the F150.

It can be said that the timing of the completion of the development of the F150 is very good, just in time for the first episode of "Topgear" to be broadcast and become popular. I believe that in another week, after the second episode is broadcast, all the approval work will be completed and it will be officially launched to the market.

Because of the need to enhance the brand influence and drive the sales of its models, the F150 was included in the Audi brand by Li Fanyu, so the PCM sales channel is still used.

When it comes to basic advertising, PCM will take care of it.

But after the coldness of several Audi models before, Li Fanyu can no longer have much hope for them.

Li Fanyu has seen the previous promotion cases of several models of Zhengxin by PCM, not that they are unprofessional. It's just that he always feels that PCM's promotion of Audi has a kind of "this child is raised by our family".

As the saying goes, it depends on everyone to run.

This time, he has put a lot of effort into the F150, and Li Fanyu feels that only by himself is the most reliable.

Therefore, after studying with a group of middle and senior executives in the branch, he decided to send people to CPM to supervise and assist in the promotion. On the other hand, it is planned to take advantage of the current popularity of "Topgear" to carry out product placement ads for F150.

For this reason, he pondered for a whole day, and found an idea that not only echoed the content style of "Topgear", but also could promote the performance and selling points of the F150 well.

After thinking about it a few times in my heart, I felt that there was no problem. He transferred an F150V8 directly from the production line, then hired a shipping company to mail himself to Colorado Place, along with the car.

There, he was going to give the F150 a visually striking test with the help of Topgear.