Xu Jiahui's foundry for Polestar Electronics has been determined, and it is an old foundry in Pengcheng, Century Dongtang.

This company later launched its own brand, but now it is still focusing on the field of foundry, and the OEM brands it is responsible for are mainly Chaohua and Onda, and the assembly level and industry reputation are quite good.

And Xu Jiahui also has acquaintances over there, and their deputy chief engineer also jumped ship from Fu Chunhui back then.

In this regard, Xia Yu did not mix, and directly authorized him to deal with it, and at the same time set the first order: Polaris K1 and K2 100,000 units each.

Although the first step is to take the K1 to hit the market in six Southeast Asian countries, the K2 will not take long, and it has been selling well and there is almost no inventory, so it is necessary to prepare first.

These are familiar to Xu Jiahui, and he hurried back to the workshop in a hurry.

Luo Dong looked at his back and couldn't help but say to Xia Yu: "XCMG is too anxious, the tea has just been poured and he hasn't drunk it!"

Xia Yu smiled and shook his head: "Uncle Xu is this temperament, no one can make sense if it is more serious, in the past two days, in addition to looking for a foundry, he is comparing the yield rate! The first factory is now the lowest, only 92%, and he said that he will increase the special training to 95% within a week!"

He also sighed in his heart, accidentally knowing Xu Jiahui and successfully persuading him to join Polestar Electronics, which can be said to be the wisest and luckiest decision after "three invitations to Yang Chunsheng".

With him, Polestar's production problems basically don't need him to bother, and even Liu Mingsheng can divide his energy elsewhere.

Since Polestar's fame, there have been more and more meetings from many media, associations and even relevant government departments, and Xia Yutong has been pushed to Uncle Xiao and Liu Mingsheng, the latter has gone the most, and now the level of receiving people and things has also improved significantly.

Of course, it was in front of others, and Xia Yu often couldn't help but be "coquettish" here.

Luo Dong also came to report on the work, and the progress of Polestar's cooperation with Kenny to open up the Southeast Asian market is quite smooth.

Within a few days, Kenny has contacted agents in six countries. They are all the top qualifications mentioned in the information that Xia Yu got from Gartner, and they are currently talking about the price and specific cooperation plan, but they are all familiar with the business, and there is no big problem.

Luo Dong looked down at his notebook and asked, "According to Duan Ping's Jianyì, the first batch of 100,000 K1 can be shipped now, and we have enough inventory, but can't we get it on now?"

In the plan between Polestar and Kenny, the FOB price of Polaris K1 is 430 yuan, which means that Polestar is responsible for the factory delivery. Other transportation, insurance, etc. are directly responsible for Kenny.

I'm waiting for news and arranging a cargo ship at any time.

The price is actually ok. As the price of the main chips has dropped again and again, the yield rate is also improving, the cost of each K1 has dropped to 380 yuan, and the gross profit of a single machine is more than 50 yuan, and there is no need to calculate advertising and marketing.

These operations will be carried out by Kenny & Co. after selling the goods to agents in various countries, and the agents will be directly responsible for the appropriate market conditions.

For Polestar, this partnership is a real hassle and will allow Polestar to expand its brand into international markets, but don't forget. The agency contract fee between the two parties for half a year is 6 million yuan!

This means that the profits of 120,000 units of K1 in half a year will be given to the powerful trader Kenny & Co., and the excess will be Polestar's!

But Xia Yu thinks about these very clearly, at present, he has no money and no energy to operate the overseas market by himself, so let's try it in the future.

"Send it. It's up to you to decide. By the way, does the marketing department have enough people now?"

"It's still recruiting, and I estimate that adding another 20 to 60 people will be almost busy......"

"Well, let it go. If I'm going to go to the United States in a while, you can choose five or six smart and capable people who can best speak English. ”

"Okay, I should be able to make it up if I was prepared!"

……

7UP Digital's counterattack is not clever. It is mainly based on deleting posts and pouring feces. So Polestar's PR department didn't pay much attention to it, but on the third day, something significant finally came.

A well-known commentator in the electronics and digital industry has a straightforward headline: Polestar is the black sheep of the MP3 industry!

This article is very logical, first of all, it reviews the development of the domestic MP3 market in the past few years after 2001, and points out that since 2003, domestic enterprises represented by Patriot and Lenovo have officially surpassed Korean and Japanese companies, established their own brands and reputations, and won glory for domestic products.

Coupled with the fact that more excellent domestic companies have begun to work hard in R&D, design and marketing, many domestic MP3 brands have begun to rise, and countless small companies can also make money.

But the advent of Polestar has shattered that momentum!

Since K1, Polestar has taken the lead in lowering the bottom line of the entire industry, allowing Chinese manufacturers to once again fall into the competitive curse of low prices and low profits.

Moreover, Polestar has created a bad atmosphere of large-scale use of "water army" propaganda and warfare on online forums, and even sometimes forms online violence to attack all its opponents, which has now spread to many fields and is very poisonous.

Finally, the article commented that this is exactly the same as the DVD player market back then, and called on the industry to be cautious about Polestar Electronics.

As soon as this article came out, it immediately caused an uproar in the market!

In just a few hours, major media outlets took the initiative to reprint and follow up on follow-up reports.

Polestar Electronics couldn't tell which media were paying to publish articles and which were actively following up. Some people even think that this is just a coincidence, and it should have nothing to do with 7-Up Digital.

"How is it possible, this method is a public relations method at first glance, otherwise the media will not follow up so quickly!" Liu Na is also a media person, and he is very sensitive to these.

She is now directly in charge of Polestar's PR department, with two full-time media PR specialists working 24 hours a day to keep an eye on the situation.

"But Sister Na, there is no mention of 7-Up Digital in this article!" wondered a young girl who had just graduated and joined Polestar.

"Hmph, you only see the surface!" Liu Na took a cup of hot coffee, got up and leaned on the table and said: "This article is clever here, you see here, what is 'Polestar completely relies on the water army to propagandize, wantonly suppress and slander competitors, has formed a wave of online violence'?"

"Well said!"

Suddenly, a voice came. It was Xia Yu who happened to come to the public relations department, and he also saw this article, and to be honest, he didn't take it too seriously.

Some companies are used to this, and head-on competition is just a stab in the back.

"Ah, Mr. Xia is here!"

Liu Na immediately stood up straight, completely lost the style of knowing everything just now, and hurriedly said coquettishly: "I'll just talk nonsense, Mr. Xia, you come and give us some guidance......"

Because of the nature of her work, Xia Yu has a lot of contact with the public relations department, and she is familiar with these three girls. smiled and said: "You are very right, this is the handiwork of Qixi, and it is estimated that it is only the first wave." ”

In Xia Yu's view, the most subtle part of this article is actually that in addition to distorting the facts, deliberately confusing the concept of fan public opinion support and fading out of the water army, there is also a deliberate distortion of logic, blaming Polestar for the market scuffle and cold winter in the last few months of this year.

An industry has a development cycle, and as long as there is money to be made, more companies will definitely pour in, so it will inevitably go through a reshuffle period. If it does not conform to the laws of the market, the poor strength will naturally be eliminated.

That's why he can't make a mistake every step of the way, and he is in a hurry to develop Polestar.

Only when you stabilize your strength can you enjoy the fruits of the market segmentation later!

Xia Yu pointed out this idea in public, and said: "This article has successfully attracted hatred to Polestar, and I can't say that the subsequent outbreak was followed up and planned by other companies." Our thinking is also to point this out. When the time comes, there will naturally be discerning media outlets. ”

"Also, this commentator is an old name, look it up, there should be something interesting. I'll arrange someone to break the news!"

He's also ruthless now, but he really can't do things like snakes without dying.

"Okay, I'll write a press release and contact the media!" Liu Na immediately responded.

The development of events was the same as Xia Yu expected.

Guided by Polestar. Soon, the media questioned the opinion piece and sparked a response from many people. By the time the evening newspaper and major websites commented on the same day, public opinion support had returned to Polestar's side again.

Even if there are some strange tricks on the follow-up side of 7-up, it is still powerless!

This also made more people in the industry marvel at Polestar's keen sense of public relations and strong strength again.

7-Up Digital is over!

On this day, the stock price of 7UP Holdings is still down limit!

……

According to Xia Mingde's meaning, it is best to solve this lawsuit even with Li De's matter, and Xia Yu also agreed.

However, the preliminary work can be done first, and for this reason, Polestar spared no expense to hire senior lawyers from Defeng Law Firm, the best law firm in Nanyueda brand infringement lawsuit, to represent them, and began to instruct the administrative department to continue to collect more detailed evidence.

Tian Cheng, on his side, told him not to act rashly, find a way to deal with the internal verification of 7UP Digital in the past, and come out directly when he needs to attend the testimony.

This matter was in a hurry, and Xia Mingde took it over in person with little to do.

And this night, Xia Yu was after replying to the email and reading the book, and suddenly received a call from Xia Mingde at half past eleven.

"Li De has found it! At a relative's house in Guixi, I'll drive over right now, you wait for my news!" Xia Mingde's voice was not calm.

"Okay, uncle, be careful!"

Of course, Xia Mingde does not drive by himself, he has a full-time driver. This time, it was a fellow who heard about it, and he hurriedly asked for the detailed address, but he decided to go there immediately after such a late hour.

At half past four in the morning, Xia Mingde's car stopped in front of a farmhouse's yard, and soon after, Li De, with a shocked and apologetic face, appeared and led him into the house.

The two talked until dawn. (To be continued......)

PS: I wrote it so late again, and I was delayed a little bit in the background...... This chapter counts as yesterday's second update.

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