Polestar Electronics has recently made a wave of new adjustments.

In addition to the company's renaming to Polestar Electronic Technology Industry Group and the spin-off of Polestar Trading, the integration of Panda Mobile has also begun.

The current focus is on the production department of Panda Mobile.

Xia Yu means that the personnel and business will be rectified first, and the Wuxi factory will be relocated as a whole after the headquarters of the Yangcheng Science City is officially settled, and the Pengcheng factory can be temporarily retained because it is not far away.

In addition, another acquisition of Jingwei Technology, a mobile phone solution design company, has been completed, which is also merged into Yang Chunsheng's mobile phone R&D division.

The president of Jingwei Technology is Fang Yunpeng, who was the former senior executive of South Korea's Telsonelectronics Company, and officially withdrew after the acquisition, and it actually presided over the research and development work called Huang Yinghua, a rare female engineer in the electronics research and development circle.

But you can't underestimate her, as a fairly senior R&D personnel in the electronic and digital industry, her more than ten years of relevant experience is no longer under Yang Chunsheng.

And although there is the financial and technical support of South Korea's telsonelectronics company, she was able to bring Jingwei Technology into the top ten of domestic mobile phone design companies in 2003, which is also quite a good result - although the mobile phone market is much larger than the MP3 industry, this result is also much better than the original Fiberhome Studio.

In fact, Yang Chunsheng's evaluation of Huang Yinghua is indeed very high.

This matter is quite important, so the acquisition process has been completed, and Xia Yu made a special trip to meet Huang Yinghua in the office.

……

As a veteran technician, Huang Yinghua is obviously not as good at dressing as the female executives in ordinary shopping malls, although she also has simple makeup, she looks very rough, and even the yellow spots on her face are not completely covered.

At the same time, the clothes are also ordinary workplace suits, and she is wearing them relatively old.

After all, it's R&D personnel. Of course, Xia Yu didn't care, and after a brief greeting, he began to inquire in detail about the current status of Jingwei Technology.

Huang Yinghua is naturally well-known for the young founder of Polestar Electronics, Xia Yu. Hearing Xia Yu's inquiry, he immediately seriously introduced the current personnel, R&D scope and problems encountered by Jingwei Technology, in addition to the existing business.

Xia Yu thought for a while and said: "In the future, the external business will be suspended, Polestar Electronics attaches great importance to mobile phones, and it should not let everyone be idle." ”

"Okay. Mr. Yang has already told me that we are currently stepping up to complete the business at hand. ”

"By the way, what is our current plan?"

"We have four main design lines, which are aimed at the business needs of the high, medium and low markets...... Mr. Yang took the most basic set of solutions, which he said was suitable for Polestar's current products. ”

Yang Chunsheng naturally didn't tell her in detail. But Xia Yu doesn't have to hide it: "Yes! Polestar's first mobile phone is positioned in the low-end market, and it is lower than the general low-end on the market, probably an upgraded version of the Nokia 1100......"

Xia Yu told her in detail the functional settings and market positioning of the NJStar A100 mobile phone that is currently under intensive development, which made Huang Yinghua's eyes shine.

As an insider, she can naturally hear the market prospect of this mobile phone, and he has also read a lot of news about how Polestar Electronics opened the market in the MP3 field, and understood what Xia Yu meant.

"What is the final market mobile phone of this mobile phone?" Huang Yinghua didn't feel inappropriate, and asked bluntly and directly.

"588 yuan. Unified direct sales price across the country. Xia Yu didn't hide it from her.

This price is a lot lower than Huang Yinghua imagined, but when I think of Polestar's thinking, I understand.

"As long as the channel is paved, this will definitely sell well!" Hua Yinghua said categorically.

However, the role of warp and weft in this regard is not very large. Thinking of the two new solutions that Jingwei had spent a lot of effort to complete, she asked tentatively: "By the way, Mr. Xia, in fact, I think this year's music mobile phone will be a big flashpoint, as far as I know, many mobile phone manufacturers have begun to develop in this area." ”

"Oh, what are they?" Xia Yu was of course interested in this.

"Siemens' 6688 is already on the market. Samsung's M188 will also be released soon, and Sony Aison, Nokia and Motorola will not be far away. The domestic side is moving much slower, and only Xia Xin and Lenovo have this plan that I know. ”

This is similar to what Xia Yu thought. The second half of 2005 was when music phones officially exploded.

Polestar Electronics is of course ahead of the curve, and Qualcomm and Philips multimedia chips have completed adaptation tests, but they have not yet been decided, and are trying Infineon and Texas Instruments.

He nodded and said to Huang Yinghua: "Actually, we are outside the A100, and the music mobile phone has also been established, but the progress is not fast." By the way, does Jingwei have a mature plan for this?"

Huang Yinghua smiled: "We have just completed two models, and we haven't started to promote ...... yet."

"Oh?" Xia Yu's eyes lit up and asked, "Which chip platform is it?"

In a mobile phone design scheme, the chip is undoubtedly the most important part, and the entire circuit design and functional adaptation are based on the chip. The chip platform is a complete set of solutions including baseband chips, radio frequency, multimedia processors, power management chips, etc.

Huang Yinghua said: "It is Infineon's MP-E platform, which is quite mature, mainly for the end market. ”

Seeing that Xia Yu didn't react, she added quietly: "In addition to a high-end plan, these two are the new projects of our Jingwei team that took two months to core public relations. ”

Xia Yu noticed Huang Yinghua's affection, and said with a smile: "Of course I believe in the strength of Jingwei, mainly because I haven't completely thought about this music mobile phone project......"

This sentence is a half-truth.

As early as when the Polaris A100 project was established, Xia Yu had already thought a lot about the ideas and ideas of music mobile phones, but the focus at that time was still on the former, after all, Polestar's mobile phone R&D department had just been established at that time.

But with the acquisition of Panda Mobile basically confirmed, and the progress of the A100 is still smooth, he has already put his mind back on it, and he has also paid attention to their multimedia platform solutions when Yanjing communicated with Philips and Qualcomm, but it has not yet been decided.

The first music phone he envisioned for Polestar Electronics is not too high in terms of configuration, but it is necessary to ensure the sound quality beyond the basic functions of the phone, which is the signature of Polestar Electronics.

Of course, the sound effect will not be directly on BBE, but will focus on SRS - the licensing fee is lower, and these chip manufacturers also have solutions to launch.

The phone is tentatively named NJStar E100.

The price is also temporarily in the middle and low end, 1500 yuan is the best, of course, this depends on the effect and cost of the final prototype.

Nowadays, Jingwei's two music mobile phone solutions can really be considered.

If it can be directly adopted, it is equivalent to directly selecting the chip, which can indeed speed up the research and development progress of music mobile phones.

Xia Yu himself can understand the design plan, but Liu Jun is more professional, so he said to Huang Yinghua expectantly: "But the music phone is indeed a good project, and we should speed it up a little." Could it be that Mr. Huang will show us these two plans first?"

Huang Yinghua also smiled: "Of course it's no problem!"

……

Facts have proved that Huang Yinghua did not boast, and the strength of Jingwei Technology is really good.

After receiving Xia Yu's email and carefully conducting some tests, Liu Jun's feedback was: above the absolute level, if the functional design remains unchanged, the adaptation test can be carried out directly.

This reassured Xia Yu a lot, and he immediately asked on the phone: "Then I will hand over this work to you, Brother Liu, can you be busy?"

Liu Jun smiled when he heard this: "What's too busy." Mr. Yang took over the functional testing of the A100, and I don't have much on hand lately. ”

At present, Polestar Electronics can be said to have three R&D institutions in mobile phones, but it has not yet reached the integration stage.

Among them, Yang Chunsheng, who focuses on catching up with the South Pole Star A100, is the core, and its two major teams, Peng Wenshan and Fan Pingze, have recently stepped up various R&D tests, as well as the same very important design work, but fortunately, the progress is good;

In addition, there is a fairly strong R&D team of Panda Mobile and a team formed by Liu Jun of the Tianxing North American Real Yàn Office......

According to the plan, after the completion of the acquisition of Panda Mobile, Xia Yu's most important R&D department was officially merged into the mobile phone R&D division of Polestar Electronics, and most of its personnel were integrated into the nearby "Polestar Electronics Jinling R&D Center" set up in Jinling, and the rest were all moved to the Yangcheng headquarters.

But now that the division of tasks has been adjusted, Yang Chunsheng is too busy, so he simply asked Liu Jun to help coordinate it first.

Xia Yu knew that Liu Jun was also a person who couldn't be idle, so he said with a smile: "Then it's decided." The acquisition of the R&D team of Panda Mobile as mentioned before, the level is not weak, the division of labor between you and the two places, Brother Liu, you will coordinate it. ”

Panda Mobile's R&D strength is quite good, and the number of people has reached 180. Not counting some of the people who get subsidies to eat dry food, there are 150 people, which are quite valuable assets.

At the same time, they have a complete set of domestic advanced practical and testing instruments, the level is close to the highest international standards, all of which were imported when they were ambitious.

Of course, the cooperation between Polestar Electronics and Jinling Panda has not yet been officially announced, but the contract has already been signed.

So the integration can be done first.

"Then I'll go back to China?" Liu Jun hesitated and said: "I really know the chief R&D engineer of Panda Mobile, his name is Xiong Guangping, and he is quite a tough old man in the industry." Well, the temper is quite stubborn!"

Xia Yu heard the meaning of his last sentence, which meant that although Panda Mobile was acquired by Polestar Electronics, the integration of the R&D department may not be so smooth......

It's really possible.

The temper of some technical R&D personnel really can't be judged by common sense, and it is a headache if it is not handled well.

He thought for a while and said, "Then trouble Brother Liu to return to China and fly directly to Jinling." I also have time for the next two days, so we'll meet there. ”

"Okay, then I'll leave tomorrow, and we'll see you in Jinling the day after tomorrow. (To be continued......)