The press conference of Zhengxin Smart Ring has been an unprecedented success!

"Zhengxin Group's mysterious press conference unveiled the veil of anti-sky products! The epoch-making wearable smart device Zhengxin Ring was unveiled!"

Holographic projection, nano-scale process, no need to recharge. You must know about these black technologies!"

"Replace smartphones? Zhengxin's new smart ring is an epoch-making debut!"

"This may be the best car company to do with smart devices! This morning, Zhengxin Group released a new product!

After the press conference, a total of 329 related articles were published on the Internet or the covers of major technology magazines for the first time. And these articles, in just a few hours, have spread all over the world with people's huge attention to smart electronic devices!

The live video of Zhengxin's press conference alone has achieved more than 3.6 million views within five hours. This has created a new world record in the history of corporate conferences!

In the face of the scientific and technological revolution brought about by the smart ring, many enterprises have urgently held meetings to discuss what kind of impact and impact this small thing will bring to their enterprises.

And the first to bear the brunt, and also the most nervous among all the smart ring-related enterprises, is the fruit company!

At this time, it was just 4 o'clock in the morning Eagle Country time. But the lights are still on the fruit company's headquarters in California.

The marketing department collects all the information about the Zhengxin Ring and is constantly sending it to the company's decision-making office.

There, Fruit Company's chairman Bilge, CEO Cook, product director, design director and other company executives are frowning through every potentially valuable information about the smart ring.

But to their disappointment, the Zhengxin Ring was like something that was picked out of thin air, and there was no additional information other than the information revealed on the Zhengxin press conference.

This, can't help but make them sound the fruit of the Jobs era. Before each generation of fruit products is released, the blockade of R&D information is comparable to that of the FBI.

In such a dilemma, it is impossible to understand that the smart ring includes parts suppliers, manufacturing locations, or development teams, and valuable places that can be used by competitors!

"Holy damn, why is the thing of the Zhengxin Group so weird? There is no news in advance, and now this thing suddenly pops up!"

Siwell, the director of product design, complained as he threw the iPad on the table in frustration.

There was silence in the decision-making office.

Although everyone is seriously looking at the iPad in front of them, in fact, no one is at peace in their hearts.

Fruit companies have not encountered crises, such as the previous Jobs was kicked out of the board of directors after the company's performance declined, the property shrank, to the later death of Joe's gang leader, and then to the later patent dispute with Samsung, etc.

Every crisis has brought big trouble to the fruit company, but there has never been a time when it has made people feel so ...... confused

Yes, confused!

Looking at the functions of the smart ring at the Zhengxin press conference, these elites in the decision-making office, who have mastered the top technology of intelligent communication equipment in the Eagle Country and even in the world, actually have a kind of primitive people wielding sticks, looking at modern Homo sapiens holding laptops, ties, and suits!

A kind of sadness abandoned by the times, flowing in the hearts of all people.

In the silence, Sivier frowned, "Zhengxin's press conference is very strange. I don't know much about the company, but in my opinion, it is not realistic to rely on a small ring to achieve the functions mentioned in the press conference. ”

"But they've already made a product, Mark! You have to face it!" the white-haired Cook put down the tablet in his hand and pointed to Li Fanyu, who was talking eloquently, and reminded him.

Marketing Director Mark Jays touched his bearded chin, "Gentlemen, I would like to say that maybe they can produce such a device." But at the moment we don't need to be so sensitive,

You know, if it's really as the guy from Zhengxin Group said, this small ring is made by nano-level processing technology, then first of all, in terms of product cost, this thing is destined to have a price that ordinary people can't afford.

And if they want to seize the market and compete with us at the lowest cost, then the performance of the product that is ultimately market-oriented will be compromised. Either of these two possibilities means that the device will not shake the market influence of the fruit product in a short period of time.

So instead of frowning here, we might as well act now and increase the research and development of holographic projection technology, and strive to use this technology on the next generation of iPhone.

I DON'T THINK WE'LL HAVE A BIG IMPACT ON THE FRUIT USER BASE AND THE HABITUAL INERTIA THAT THESE USERS HAVE DEVELOPED OVER THE YEARS ON THE IOS SYSTEM. ”

Cook shook his head, his instinct telling him that maybe it wasn't that simple.

But with his exhaustive thinking, he can't think of a solution or a way to prevent it.

Seeing that he didn't speak, Moge, who is in charge of the operation of the APP ecosystem, spoke: "In fact, judging from the available information, this ring of Zhengxin is indeed a very strong competitor. But according to my forecasts, at least for three years they will not pose a threat to us.

Their system claims to be created by themselves, which means that all the apps on the market are not compatible with this system. In other words, its competitors are Android and iOS, two operating systems that currently occupy 92% of the smartphone market.

I think you know what kind of market performance a system with a sparse number of apps will have. Take a look at the current BlackBerry OS, Microsoft M will know. No matter how good the hardware is, it's just a superficial thing."

Hearing this, Cook nodded slightly.

As Mogg said, it's not the phone's hardware such as pixels, screens, or batteries that Apple has always prided itself on. Instead, we have created an independent ios system, and the APP development team around this system store, and the ecosystem that runs from development, release, management, operation, maintenance, and profitability to all aspects of barrier-free operation!

This is not true faith.

In fact, none of the competitors in the fruit have either.

This is the invincible secret of the fruit for so many years, with the high unit price of the product gradually homogenizing the replacement product, but still able to stand at the top of the industry!

However, at this time, a nervous voice came from Cook's wireless Bluetooth headset;

"Hey, Tim, just captured a message and sent it to your mailbox!

Cook hurriedly picked up the ipad on the table, opened the mailbox, and after seeing the latest internal email, his back was instantly drenched in cold sweat!

"Friends, the real crisis is coming!"

Curious people gathered around him and saw the contents of the email;

Li Fanyu, chairman of Zhengxin Group, has released a crowdfunding plan for smart rings through the Zhengxin platform, 16,000 yuan per share, according to Zhengxin's just-concluded press conference, only 30 minutes after the launch of crowdfunding, it received 5,000 crowdfunding funds from China. ”

After signing the contract, Li Fanyu said that Zhengxin will announce the APP development code, and will set up a ZX special projection APP fund and crowdfunding plan, injecting 5 billion yuan to encourage teams around the world to develop ZX system app!

"It's coming, it's so fast. ”

Inside the decision-making office of the fruit, everyone is like falling into an ice cave.