Chapter 107: Grit Your Teeth and Take It Down!
Speaking of which, it is really Xia Yu who is embarrassing Fan Pingze.
Although he has his own set of teams, there are only seven people, and they have to be subdivided into three types of engineers: design, structure, and product.
This team can complete the S1 shape industrial design in a short period of time, and Xia Yu needs to provide key ideas, how can it take into account the interface design and control experience of the same amount of engineering?
But as the first heavy task after joining Polestar, Fan Pingze also held his breath, and naturally wanted to hand in the perfect answer, so he was a little embarrassed.
"No, it's that I'm thinking too simply", Xia Yu has realized this problem, and there is a lot of work on the control experience that Yang Chunsheng is responsible for, so he hurriedly said: "Just keep an eye on the appearance of the mold, this is also crucial, I'll figure out the rest!"
Fan Pingze thought of a little and asked tentatively: "Why don't we try design outsourcing?" Only a professional design company has enough manpower and technology accumulation to meet this demand in a short time?"
"Oh, you're talking about professional third-party design companies like IDEO and Frog?" Xia Yu's heart moved when he heard this, and he felt that his thoughts were instantly opened.
The design of industrial products is an extremely complex and systematic task in itself, and its role is so great that it can have an important effect at a critical moment, from the visual style of the brand logo to the spraying style of a small corner.
It is this extreme importance that has also given birth to a number of professional design companies.
In fact, even companies like Apple, Dell, and Samsung, many things don't come from their own design departments, but are outsourced.
For example, Apple's famous bitten white apple. It is the representative work of Frog (frog) design company. As a result, they even directly pioneered a design-led business model for Apple, a business strategy that was only recognized by a minority at the time. Now it's becoming a trend.
Well, Frog also designed TV interfaces for Sony. He has designed music menus for Yahoo and Wallop project interfaces for Microsoft......
Fan Pingze didn't expect that the young Xia Yu also knew about these professional design fields, and couldn't help but be surprised: "It turns out that Mr. Xia, you also understand! But the IDEO and Frog you said are too big and the price is very expensive, we don't need it, I have a few familiar companies to introduce." ”
Xia Yu waved his hand, he attached so much importance to S1, why should he deal with it?
"I think we'd better go straight to the best, just these two. They all have studios in China, and I have to ask Mr. Fan to communicate with them. I'll send you a reply email with specific requests. ”
After a pause, Xia Yu continued: "However, our own design team must continue to expand, and we have to trouble Mr. Fan, as long as it is the right talent, I will welcome it with both hands, and you can check it!"
It's a pleasure to work with this kind of boss, and Fan Pingze also has more hope for his future at Polestar, and nodded in response: "Okay!"
This can't be blamed on Xia Yu's ambitious goals.
After another ten years of valuable memories, he founded Polestar Electronics and achieved initial success. How could he still be content with a petty fight?
And is it worth the harsh requirements on the Polaris series? I'm afraid no one dares to question it. If it weren't for the K1's hardware configuration and ultra-low price, how could the newly established Polestar Electronics gain a firm foothold in the competitive MP3 market?
For him, since he has chosen the Xiaomi model, he has successfully established brand and fan awareness. Then you have to stick to it.
That's why he pays so much attention to the expansion and progress of the R&D department, and spares no effort in the pursuit of high performance of core components such as memory chips and decoding chips. Now that you want to fight the design, you will naturally not relax.
The goal he set for S1. It is to fight for the mid-to-high-end market led by South Korea, Japan and even Apple!
……
After Xia Yu left, Fan Pingze couldn't help but run to Yang Chunsheng and Song Xiaogang to talk.
Although he has only been with Polestar for a short time. However, he has a good impression of both of them. Yang Chunsheng is a bull in the industry that he has heard of before, and he is humble. Song Xiaogang is down-to-earth and studious, and he is also quite talented, and he is very kind to him.
"Lao Yang, Mr. Xia seems to attach too much importance to S1 this time, and it was like this before?"
Yang Chunsheng was resting at this moment, glanced at the researchers who were still busy doing practical work under his instructions, and whispered: "Xia Yu's temperament, how to say it, I like it more seriously, I learned it when I was in the beacon fire." ”
Song Xiaogang interjected: "But Mr. Xia's invitation to Mr. Yang to join Polestar three times is now a good story within the company, why is Mr. Yang still a little unwilling?"
"How can I be unwilling, I am emotional!"
At this time, the three of them had already walked outside, Yang Chunsheng handed Fan Pingze a cigarette, lit it and said: "The first time I met him was in my office, when Beacon was on the verge of bankruptcy, it was he who came to the door with K1's customized plan and directly took an order of 60,000 yuan. We talked for more than an hour, and I was really surprised by some of his judgments on the MP3 market. ”
Thinking of the scene at that time, Yang Chunsheng couldn't help but sigh.
Fan Pingze continued: "He also understands the design, the color matching design idea proposed for the S1 this time is definitely not plagiarism, I have never seen it in digital products!"
"In terms of function and material, sometimes some of the things that Mr. Xia said save us a lot of detours, and it turns out that they are the most popular in the market. This time, S1 is going to launch the TFT screen, although there are different voices on the market, but I still believe in Mr. Xia's judgment!" Song Xiaogang also said.
"Hehe, don't forget, Polestar Electronics was established less than half a year ago, in addition to R&D and production, the company from its inception to management, and then to two public opinion and public relations wars, as well as the advertising ideas a while ago, were also guided by him!"
Yang Chunsheng turned his head to Song Xiaogang: "By the way, Xiaogang, do you remember the scene when Xia Yu operated the welding machine to splice the circuit board, the operation ideas and techniques are definitely professionally trained!"
"Yes, the first prototype of K1 and K2 is the first assembly and welding of Mr. Xia. It's a tradition at Polestar!"
Fan Pingze smacked his cigarette holder and said, "Hey, I really don't know about this! Mr. Xia is really a genius." You can't teach these things in school!"
"Well, it seems that his academic performance is quite good. But I haven't been in much class lately...... I really don't know what Polestar can do in his hands, but I'm really looking forward to it!"
"Yes, let's all work hard, grit our teeth and take it! Our R&D department can't drag its feet and delay the company's strategy! This time, S1 wants to hit the market with Koreans, and it may also be exported overseas, so we have to do a good job!"
"That's, I'm still waiting for the bonus for the New Year!"
……
The three men were talking with emotion there, of course Xia Yu didn't know.
For him. When I was just reborn, I had the heart to do something, and it happened to catch up with the opportunity of MP3.
But to say how many ideals Polestar carries on him, at least for now. The MP3 market itself does not have a long lifespan, and sooner or later it will have to enter a broader field.
Of course, although the venture capital did okay before the rebirth, after all, the working hours were too short and the contact with too few people and things was too little. Therefore, it is also very important to fight every battle of Polestar Electronics, in addition to making money and accumulating technical talents, it is also a very big exercise for his own growth.
After arranging the main matters of S1 research and development, he was in a hurry to call Philips again.
In order to catch up. Even if it costs a little more, the matter of BBE sound effects should be compromised first.
Jia Feirong has been in a good mood lately.
The Philips chip sales business he was responsible for had been tepid before the MP3 field, and was overwhelmed by Sigmat and even Telechips. But I didn't expect the emergence of a company in Polestar Electronics to spark a high-quality boom in the Chinese MP3 manufacturing market. As a result, the absolute quality assurance of Philips chips has become a hot commodity.
A while ago, because of the out-of-stock SAA7750+, his department even received an email commendation from the Dutch headquarters, which was copied to Mr. Zhang Yue, President of Greater China!
Just spoke to the overly young president of Polestar. Knowing that their new model had been confirmed to use PNX0105 new model chip, he couldn't close his mouth with joy.
The price is expensive, the profit is high, or it is a trivial matter. The key is that with the consistent large shipments of Polestar products, my performance this year will definitely exceed 300%!
This made the entire sales team who was still worried about the performance standard in the first half of the year overjoyed.
Come to think of it. He also had to admire Xia Yulai, this kid's business talent is really demonic!
He has already said that when PNX0105 officially signs the contract, he will establish a formal partnership with Polestar Electronics and give it the best direct sales price.
Thinking of the news that the kid inadvertently revealed in the words just now, K2 and even the rejuvenated K1 will continue to increase production, and there are more and more companies on the market following the trend, he couldn't help but send an email: SAA7750 chips should be more effective in cross-regional transfer!
"Ding Dong!"
A wonderful email chime came, and he quickly clicked on it to take a look.
OK, HQ approved!
Sure enough, our voice has also increased a lot! I can't say that the bonus will be doubled several times......
At this moment, the mobile phone on the desk rang again, Jia Feirong hummed a little song and looked, yo, it's Xia Yu's little lucky star again!
"Hey, Mr. Xia, I'll tell you the good news, SAA7750's transfer application has been cleared again, and Polestar doesn't have to worry about running out of stock!"
Xia Yu was really happy to hear that Jia Feirong was so happy, and smiled strangely in his heart.
The K2 now has a daily shipment of 4,000 units, and the K1 has also rebounded to more than 2,000 units...... This is just an illusion that he "accidentally" revealed, and Jia Feirong really used it.
But he also does have new good news to say, and he said: "Congratulations to Mr. Jia, when will you be promoted to vice president, you will invite me to dinner! I don't think it will be long before ......."
This Jia Feirong really thought about it, but how dare he say this in front of Xia Yu, and said with a smile: "It depends on Mr. Xia to carry more, carry more!"
It's an old acquaintance, Xia Yu didn't talk to him politely, and said directly: "By the way, Mr. Jia, I mentioned to you last time, the binding authorization of BBE sound effects, I don't know if there is any progress?"
What progress can be made, the chip with BBE authorization is originally a ready-made additional service of Philips, Jia Feirong knew that Xia Yu was bargaining, and coughed lightly: "Mr. Xia, you know that this authorization is directly managed by the headquarters, and the global market is uniformly priced, and the 0105 chip itself has also given the lowest price, and the price of bundling together is only afraid that it will not be good to drop again......"
On the K series, the price of SSA7750 decoding chips was as high as 10.8 US dollars at the earliest, and the yuan was close to 90 yuan. In the following months, the price dropped to about $9 due to the fluctuation and reduction of the goods from the general agent.
But the direct price of the PNX0105 of the micro hard disk player is as high as $16.5!
No way, this is almost one of the best decoding chips in the current global market, and it is an exclusive output and fresh listing, and it is normal for the price to remain high.
According to Philips's quotation, if you want to bring BBE sound effects, you will need to add an additional $1.6 per piece, which is equivalent to an additional expenditure of nearly 10 million yuan according to the shipment of 100,000 units.
Of course, the Polaris S1, which is positioned in the mid-to-high-end market, has a much higher price and profit, and the cost increase of this process is not unacceptable.
But Xia Yu knew that there must be a lot of profit margins here, and still insisted: "Mr. Jia is not right, Polestar's shipments have always been guaranteed, not to mention a few units is still no problem, $1.6 per piece is much more expensive than getting a license directly from BBESound, and other people's quotations are much cheaper!"
Jia Feirong still didn't let go: "Mr. Xia, this sound control has been perfectly integrated into the chip, and it can also save a lot of R&D and adaptation costs for Polestar, isn't it?
It's a bundle, but who gives Philips the PNX0105 Polestar needs most?
Xia Yu gritted his teeth, and fought hard in order to catch up with the progress: "Okay, just follow this!When will we sign the contract?" (to be continued......)
PS: The second watch is coming! There will be a third watch before 12 o'clock tonight, and the little gray boy shoes will be added to the Dharma Protector.
In addition, I sincerely thank the "Four Seas and Blue Sky" brothers' monthly passes, full of 30 monthly passes, and write a chapter of addition! The double period will end soon, and then only 20 votes will be added! Continue to ask for support!