Earlier, Xia Yu had paid attention to the MP3 player market in the international market when he checked the information, but at that time, Polestar had just been established, and the first task was to make one or two good products.

Nowadays, the competition in the Chinese market is becoming more and more fierce, and Polestar is taking the route of a single boutique, and it is difficult to gain a large-scale market share for a while.

But if you can successfully open up overseas markets through guò cooperation, the situation will be different!

According to the news learned by Xia Yu, the high-speed development of the Southeast Asian market and the Russian market are now dominated by Korean and Japanese brands, and there are many CD players with MP3 playback function, but they are in the transition stage to low-end flash MP3, which is in the early stage of outbreak.

In the South American market and even some markets in North America, there is also a large number of low- and medium-priced MP3 space, accounting for about seventy percent.

And that's the main feature of the Polaris range!

If you can successfully enter these markets, not only can you greatly increase sales, but also have a lot of value in improving brand influence.

The middle-aged man who took the initiative to contact him was called Duan Ping, who claimed to be a representative of Hong Kong Island Kenny & Co. Listen to him introduce that this foreign bank has not been established for a long time, but it is mainly engaged in the trade operation and agency of electronic products, which is very professional, and has broad cooperation resources in many markets.

Of course, Xia Yu will not believe his side of the word, even if Polestar wants to cooperate, it must find a reputable one.

After making an appointment for a detailed meeting in the afternoon, he immediately called the company's executives to exchange views, intending to immediately investigate in detail the information of this Kenny foreign company, as well as more information in the international market.

At present, on the side of Polestar Electronics, only Luo Dong can discuss this matter with Xia Yu. Liu Mingsheng, the vice president of operations, is gradually becoming more and more comfortable in managing daily affairs, but the strategy is still slightly insufficient.

Luo Dong himself is in charge of the marketing department. At that time, I raised my hands in favor of this news, but there were also concerns. He said to Xia Yu: "I choose to cooperate with international foreign companies. It's true that it can save worry and effort, but I haven't heard of this Kenny foreign company, so be careful. ”

Xia Yu also meant this: "Of course, time is a little tight, you arrange someone to inquire about the situation." ”

"No problem!" Luo Dong replied.

Xu Jiahui also came over and gave a detailed introduction to the three Polestar factories.

At present, in addition to the original old factory in the production of Polaris K1, the technical conditions of the second and third factories have been significantly improved, mainly assembling K2 and part of K1.

"With the current sales momentum, Polestar has just the right production capacity to meet the market demand. If there are more, I'm afraid I'll have to find a foundry. This is not a trivial matter, and it should be considered in advance. After adapting to these days, Xu Jiahui knows these things well.

This is also how it should be, Xia Yu asked him directly: "I'm afraid I have to trouble Uncle Xu to help communicate, do you have a suitable choice in mind?"

From the Fu Chunhui era to starting his own business, Xu Jiahui does know a lot about the relevant factories in Nanyue, and many friends are in charge of various assembly plants. I'll screen out a few and give it to Mr. Xia!"

Xia Yu was naturally relieved of his eyes, and replied: "Then it's hard Uncle Xu! Anyway, this is a good thing, I'll meet this person first in the afternoon, and everyone will wait for my news!"

……

The information from Luo Dong's side was sent at about 1 o'clock in the afternoon. In addition to the introduction of some overseas MP3 markets, the focus is on the information collected from some sources.

As expected, the foreign firm that came to the door on its own initiative was a new trading company. It has only been seven years since its establishment in 1997, and the business that can be explored is indeed in the field of electronic products. Among them, there are mobile phones and USB flash drive business produced by Huaguo, and it is also necessary to open up the MP3 market.

It also lists several brands that Kenny works with. All of them are OEM produced by domestic companies.

Xia Yu scanned the information, printed it out and outlined the key points, and then rushed to a teahouse and waited for someone to come over.

This is a tea house with a strong southern taste, the owner should be quite fond of traditional culture, the store is full of some antique designs, and the walls are still hung with some old movie posters and pictorials from decades ago.

I didn't listen to Duan Ping's accent like a local on Hong Kong Island before, at most it was the same group from 20 years ago, Xia Yu chose this place after listening to the introduction.

didn't sit for long, Duan Ping, who was carrying a briefcase around his waist and his hair neatly combed, arrived, and said hello: "Mr. Xia is so early, sorry for waiting for a long time!"

Xia Yu got up and shook hands with him and said, "No, I just arrived, what kind of tea does Mr. Duan drink?

"Guests are as they please, Mr. Xia, don't be polite!" Duan Ping couldn't help but sigh when he sat down: "The environment here is good, it's a little interesting!"

"Oh, where was Mr. Duan from before?"

"Chaoshan, Hong Kong Island in 90, I haven't had a name for more than ten years, but Mr. Xia is really young and promising, and he is as sharp as Polestar!"

"Mr. Duan laughed, how can Polestar have any sharpness, just do some business and make some money!" Xia Yu took over the conversation and went to today's business: "I still have to rely on Mr. Duan's support! I don't know which markets Kenny mainly operates?"

Duan Ping knew that Xia Yu must have checked his company's information, but he didn't hide it, and introduced it honestly, of course, the point is to emphasize that although Kenny & Co. has not been established for a long time, its business scope and strength are very suitable for Polestar.

Among them, the market of several Southeast Asian countries is the strength of Kenny Foreign Company, and there is also the American market, which is also the main part of the mobile phone sales agent before.

These are similar to what Xia Yu knows, and in addition to the European part, it is indeed an important market for MP3 players at present.

Xia Yu nodded while listening, but quickly asked the most critical question: "I don't know if the agency business of Kenny Foreign Company is OEM or the original brand operation?"

Private labeling, also known as the "white label" business in the market, is equivalent to the targeted quantitative purchase of a product, and then operate it into a new brand with the agent seller in the target country.

The new brand can be local or popular in some countries, such as Japan and the United States in the early years. Today's South Korea.

This kind of business started a few years ago, and there are many mobile phone markets in the VCD era and today. There is also a USB flash drive business, and Xia Mingde's Mingde Electronics is now making orders mainly for this kind of OEM USB flash drive products.

Because there is no own brand output. Therefore, this model is actually another form of OEM, but Huaguo's electronic products are not highly recognized in the world, and many companies' so-called "export" business often takes this model, and the high point of autonomy is the name of multiple strategic cooperation.

Corresponding to it is the original brand management, which belongs to the complete export of products, foreign companies and other traders only through their own sales cooperation network to act as an agent, and the brand of the product is still retained.

Of course, there is also a way to directly establish a branch or subsidiary to operate in the target market, but then the cost and risk will increase too much. Only large companies have this kind of confidence and strength.

When Duan Ping heard this, he sat up straight all of a sudden, and after a pause, he said, "Our plan for Polestar MP3 is a cooperative operation!"

Really!

Xia Yu said in his heart, "Oh, that's OEM, Polestar is not interested in this." ”

To be honest, OEM is generally the business of a foundry, or the business of a large company with a backlog of production capacity, which is not the case at all, and the price of this model is generally low. It really doesn't mean much.

Is there still a shortage of Huaguo products sold on the OEM?

And judging from the current market trend, it is impossible to say that it is best to package it as a Korean brand or a joint venture brand, and Xia Yu's perception of several Korean brands is now very average, and it is even more boring.

But this idea can be tried. Xia Yu has already made up his mind that this Kenny foreign company is not reliable, but Polestar can find other companies to talk about cooperation.

But anyway. Whether it's an agency or something else, the Polestar brand must be preserved!

Duan Ping guessed that Xia Yu would say this. Xindao is really young and vigorous, and Polestar Electronics has just made a name for itself in China. The spirit is high!

However, this is one of the three target companies set by the vice president's personal selection of the MP3 brand, and I have already hit a wall before, so I still have to work hard.

"Mr. Xia, don't worry, listen to me slowly!" Duan Ping served Xia Yu full of tea and said slowly: "Actually, Mr. Xia doesn't need to be in a hurry at all, after all, selling Polestar's MP3 to overseas markets to earn foreign currency, can increase sales a lot?

Duan Ping then introduced the details of this joint venture model.

It is nothing more than Polestar Electronics to come up with a little money to make a joint venture with the Korean shell company prepared by Kenny & Co., so that Polaris MP3 has the name of a Korean brand when it enters the Southeast Asian and South American markets, and at the same time, Polestar as a shareholding company also maintains brand interests at the company level.

Is this a compromise?

I have to say that Kenny & Co. has worked this business, and he is also familiar with the road and should have made a lot of orders. To put it bluntly, it's just a disguise!

Xia Yu had already decided that Polestar Electronics would contact a more reliable trading company to test the overseas market, and directly rejected Duan Ping's plan in his heart.

However, I didn't know much about these things before, but I can know more about them from here.

So, Xia Yu showed a little interest, and tried to explore while drinking tea with him, and unconsciously got a lot of first-hand information about overseas markets.

Later, Duan Ping also introduced a specific cooperation plan.

For example, overseas sales agents can be divided into carte blanche and channel cooperation, the former is equivalent to directly selling out the company's goods at a suitable price, and then everything is handed over to them, including follow-up OEM, pricing, local market cooperation, etc.;

The joint venture company mentioned before Duan Ping can be registered to participate in the cooperative operation, which is regarded as an intermediate strategy of cooperation model innovation, but in general, it is still a principal-agent type, in short, there is no original brand retention.

Channel collaboration is to retain the original company's brand, which is generally only applicable to some large companies that have unique advantages and influence, and have not opened up a separate overseas market for the time being.

Because Duan Ping didn't give Polestar this choice, there wasn't much to introduce, but Xia Yu took it down carefully, and planned to go back and arrange for someone to check how to play this mode specifically.

Polestar may not be qualified enough, who knows, Xia Yu has already made up his mind to choose this kind of thing anyway.

So an hour later, Xia Yu still said: "That's it, I'll go back and discuss it with the rest of the company, and give you an answer within two days." It's all a lot of hard work!"

Duan Ping had already heard that Xia Yu was the one who made the decision on Polestar, and when he heard what he meant, he was a little anxious, and couldn't help but speak: "Mr. Xia, you have to think about it! The choice provided by Kenny is definitely the most caring partner, and if you want to go directly to the overseas market to play brand management, it is a thankless effort!"

How do you know if you don't try? Anyway, if you make a Korean brand for Polaris, I won't be able to pass this level myself!

Xia Yu sneered and said with a smile: "Thank you Mr. Duan for the reminder, we will think about it carefully!" (to be continued......)

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