Chapter 1188: Pricing
For Liu Yueying's publicity plan, Su Yi agrees very much. Pen, fun, pavilion www. biquge。 info
With the current fame of luminous wine, coupled with the high sales volume, this can indeed bring high exposure to Yuye wine.
And with the exposure of jade liquor, the sales will be guaranteed, this is a certain thing.
Therefore, Su Yi agreed with Liu Yueying's approach, and let her follow this promotion method.
However, before the Yuye wine was launched, in addition to the importance of publicity, there was another thing, which was also very important, that is, the pricing of Yuye wine.
Regarding the pricing of jade liquor, Su Yi and Liu Yueying both had a similar idea.
For the pricing of jade liquor, it is necessary to take into account its positioning. The positioning of jade liquor is naturally a high-end liquor, which is certain.
It's just that the price of high-end wine is also divided into very variety, from hundreds to thousands, all of which belong to high-end wine, and the price of tens of thousands to hundreds of thousands of dollars also belongs to high-end wine.
However, although Su Yi and Liu Yueying defined jade liquor as high-end liquor, they would not set a price that was too outrageous.
If the price of jade liquor is too high, it will not be conducive to promotion, and not many people can afford to consume it, and it will only become a niche product in the end, which is not interesting.
Therefore, the price of jade liquor cannot be too high, but it must not be too low, it must be in line with the price of high-end liquor, and it must not appear too cheap, which is also the opinion of the two of them.
Therefore, the pricing of jade liquor must meet these two conditions, not too high, not too low.
Both of them have their own ideas about pricing, and they can say it now, negotiate together, and then combine the opinions of both parties to set the price.
After some discussion, Su Yi and Liu Yueying made a decision on the pricing of jade liquor.
Liu Yueying said: "A bottle of 500 ml jade liquor has a factory price of 800 yuan and a retail price of 960 yuan, right?"
"That's right, we just need to communicate with this pricing and channel. Su Yi nodded and said.
The production of a bottle of 500 ml of jade liquor by Sujiu Company requires the consumption of 100 grams of jade liquor, and the purchase price of one kilogram of jade liquor is 500 yuan, which means that a bottle of jade liquor requires 50 yuan of jade liquor, including other costs, plus taxes, the total production cost is 400 yuan.
The ex-factory price of jade liquor is 800 yuan, and the profit is 400 yuan, which is 50% of the profit margin.
If it weren't for the high tax on liquor, in addition to the value-added tax, there would be a high consumption tax, otherwise, the cost would not need 400 yuan, and the profit margin would naturally be higher.
However, the ex-factory price of jade liquor is 800 yuan, and there is a profit of 400 yuan, which is as high as 50% profit margin, which is already very good.
Of course, in order to maintain such a high profit margin, it is necessary to control the cost, such as the investment in marketing should not be too high, otherwise the cost will definitely increase.
All the subsidiaries of the Su Group are the same, and the investment in advertising is very low, and the proportion is very low, which is also the reason why the profit margin can be maintained, which is also the same for Su Liquor Company.
Therefore, although the cost of jade liquor has included the budget for advertising and marketing, it is absolutely impossible to be too high.
If too much money is invested in the promotion of Yuye wine, it will definitely exceed the budget, that is, it will raise the cost, and the profit margin will naturally not be 50%.
However, Liu Yueying did not plan to invest too much money in the promotion plan of Jade Liquor.
She just wants to take advantage of the high popularity of glow-in-the-dark wine to promote jade liquor, which does not require too much money, so she does not have to worry about exceeding the budget.
After deciding on the pricing, the next thing is much simpler, just contact the channel provider, and then determine the pricing, which will naturally be responsible for someone to do.
Next, Su Yi left the company, and the Xiangyu cattle he brought were left here, and someone would take them to study.
After that, he didn't go anywhere else, he went back directly and took care of the Xiangyu Niu in the Beast Refining Palace.
In the next few days, Su Yi didn't go anywhere, most of the time was at home, occasionally going to Villa 12 to visit Anno, and other than that, he stayed at home all day.
Although he hasn't been anywhere in the past few days, his life has been very fulfilling, and his time is full, and he has no free time.
In addition to the daily cultivation time, Su Yi also had to spend a lot of time taking care of Xiangyu Niu.
Every day, he will exchange 100 hatchlings of the Xiangyu Ox for the cubs, and the Xiangyu Cow of the Beast Refining Hall will come out with 100 more in a day.
And the Xiangyu cattle that Su Yi exchanged for the first time have grown up a lot now, and they can be eaten a long time ago, so they don't need him to feed them at all.
The fragrant grass he planted in the Beast Refining Hall has also grown, and when these fragrant jade cows are hungry, they will run to eat the fragrant pasture grass by themselves.
Xiangyu cattle themselves are a very fast-growing animal, their conversion rate is very high, their body size will change greatly every day, plus they also absorb a lot of original spirit liquid every day, the growth rate of body size is even more amazing, one day at a time.
Starting from Su Yi's exchange for Xiangyu Cattle, it only takes two days for them to eat by themselves, or they can directly eat Xiangmu grass, and they don't need to be deliberately crushed.
In this way, it will be much easier for Su Yi to take care of these fragrant jade cows, and there will not be too much workload.
Basically, the Xiangyu cattle in the Beast Refining Hall are all managed by grazing, as long as these Xiangyu cattle can eat by themselves, he doesn't care anymore.
And Su Yi only needs to take care of the Xiangyu cattle that he just exchanged, this time, the Xiangyu cattle he needs to take care of every day are between 100 and 200 heads, and he only needs to be responsible for feeding, and the other larger Xiangyu cattle will help take care of the small Xiangyu cows, sharing a lot of work for him.
Therefore, the more Xiangyu cattle he raised in the Beast Refining Palace, the easier it became, and the workload became less and less.
In the Beast Refining Palace, Su Yi roughly estimated that the time that these fragrant jade cows, with the assistance of the original spiritual liquid, lived in the Beast Refining Hall for one day, which was equivalent to twenty days of normal growth.
In order to maintain an astonishing growth rate, Xiangyu cattle eat a lot of feed every day, but with the help of the original spirit liquid, they can quickly absorb all this feed, and then grow into meat, and their body shape changes are naturally very large.
In this way, he estimated that in just ten days, these fragrant jade cows could be regarded as adults. (To be continued.) )