readx;? Genius One Second Remember, for you to provide a wonderful novel to read. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Regarding the sales of TT, Li Fanyu kept a close eye on it.

For the current sales situation, he is actually extremely satisfied in his heart. On the first day of the advertisement, Zhengxin's online sales platform received nearly 200 orders!

And, to his surprise, the Roadster Convertible, which he was not very optimistic about, actually accounted for more than 40% of sales.

In his expectation, the sales volume on the first day can reach 100, and the purpose of this money-making model has almost been achieved.

For this achievement, the biggest credit is actually due to Li Kai from the planning department.

It was this young man who learned that Li Fanyu had the goal of a short cycle and big profits, and offered suggestions and set a sales strategy with a limited edition of 1,000 vehicles.

According to his ideas, the benefits of a limited edition sale of a sports car like TT are mainly twofold.

First, the limitation of quantity is used to express the scarcity of a resource. In this way, women aged 20-25, who have a strong desire to shop, can have a relatively large determination to buy and impulse consumption, encourage them to make decisions immediately, and reduce the hesitation before shopping.

To put it bluntly, it is to create a sense of urgency of "come and buy it, if you don't buy it, it will be gone!"

Li Fanyu was initially resistant to this proposal, and he didn't want to engage in hunger marketing. It is said that when he bought a Xiaomi mobile phone before, he was cheated by such a routine. So now that I'm doing business on my own, I naturally don't want to put customers in my own situation.

But with Li Kai's repeated explanations and the second benefit, he also changed his mind as good as he could.

The second advantage is that the limited edition can increase the value retention rate of high-priced products such as sports cars.

The scarcity of resources also ensures the uniqueness of the goods in the market, in other words, even if the owner does not want to use it after a few years of driving, and wants to sell TT. Since there are only 1,000 units in the market, the price is much higher than that of the production model, which has been on sale for a long time.

Don't you see, in the time and space before the history of the car has not changed, the price of some limited edition sports cars, the price of used cars is higher than the original factory price!

Of course, this situation is mainly due to the good performance of the car and the very small number of people in existence.

Although 1,000 is not a small number, it is obviously rare for the huge consumer market of China.

Therefore, as soon as this sales strategy came out, it was natural that TT's sales were a shot in the arm.

After the popularity of the first day of sales, Li Fanyu was finally relieved. Since the task of selling 1,000 units was not a problem, he also shifted his attention to the super production line.

In the face of such hot sales, the limited production capacity can't help but make him feel a pain in the egg. With the current production capacity of the super production line, even if it is not sleepless, seventy vehicles a day is already the limit.

So after Li Fanyu explained to Audi, he "hidden" to the mysterious workshop located in the depths of the power company. According to the requirements of the orders received so far, we will start work day and night, in order to deliver the car to the user in the fastest time.

……

Li Fan fooled all his efforts, and with two big black circles under his eyes, it took three days to finally get the more than 190 TTs ordered out on the first day.

He didn't have time to rest, so he immediately dialed the phone of the e-commerce department, that is, the operation team of Zhengxin's online sales platform, and informed them to confirm the customer's order details and delivery address again, so that they could arrange the delivery.

The efficiency over there was very fast, and after a while, the order details were confirmed, and Li Fanyu was sent by email.

Li Fanyu patted his sleepy face, and just wanted to call Sun Guoyi and ask him to arrange logistics. But after seeing the long order, he almost didn't make a mistake!

There was only a text-only Excel sheet in the whole email, but the length of the table... It really made him feel broken after not sleeping a single sleep in three days!

He roughly pulled the table to the bottom, and saw that the number of orders had reached an astonishing more than 900!

It only took four days in total, ah, fog grass! 1,000 TT is almost sold out?

He quickly contacted someone from the e-commerce department to reconfirm the order.

I didn't think about it, but before the phone was dialed, I called first: "Mr. Li, I have good news for you!"

Li Fan was dumbfounded, "What joy?"

"Our sales task has been completed! From the start of pre-sales to now, a total of four days and fifteen hours!, we have completed the sales task of the first batch of 1,000 vehicles!"

Li Fanyu's phone clicked and fell to the ground.

"Mr. Li, Mr. Li, hey, hey?" was still thinking about the Zhengxin E-commerce Department, which was still asking for praise, and for a while thought that Li Fanyu fainted with excitement.

Where did Li Fanyu faint with excitement? He was so crying that he almost fainted!

Damn! The limit is wrong!

Li Kai, you bastard, come on, let's have a good chat, I promise not to kill you!

After Li Kai received a call from Li Fanyu, he faced the Xingshi who came to ask for guilt, and he was aggrieved as if he was something.

"The president... Didn't you say that the sales target was 500 million......"

"He's meowing! Of course, the more sales, the better!

Li Kai tugged at a bun face and kept the phone away from his ears to avoid the roar coming from the other side of the phone to shock him to deafness.

He scratched the back of his head, "Mr. Li, don't worry, let me think of a way...... Otherwise, what other limited editions will we withdraw from TT? such as Mr. Li's birthday commemorative model, or ......"

But Rao is resourceful and didn't come up with any good solutions, so he could only hang up the phone in Li Fan's madness, and gathered all the colleagues in the planning department together to seek countermeasures.

……

Li Fanyu is actually just venting.

He knew very well that in less than five days, 1,000 cars were sold out, and a large part of it was due to the strategy of limited sales.

At present, the goal of 1,000 vehicles is indeed small, which has little to do with Li Kai, and his own estimation mistakes will account for a large part of the responsibility.

He made the mistake of taking it for granted, empiricism.

In other words, TT's sales estimate, on the one hand, is based on its current funding gap as an important measure. On the other hand, it is based on the sales of the original X-Power.

He forgot that although TT and X-Power are both sports cars, they are completely different in the strict sense of the word.

It can be said that compared with the extreme racing driving feeling, TT is more civilian and more easily accepted by the public.

And... Even from the point of view of price, X-Power is much higher than TT. You know, at the original price of 1.4 million, X-Power sold more than 600 units in China......

All in all, in other words, he predicted the market demand for TT products too little.

What a mistake... What a mistake!

However, since this is already the case, Li Fanyu does not plan to break his promise and continue to sell TT models.

Why?

It has been said that there will be a limited edition of 1,000 units, where is the reason for changing the order day and night?

When the time comes, if you are spit on, don't give Zhengxin the name of deceiving consumers, then it will be worth the loss......

However, although he sold fewer cars, his initial goal was achieved. Now that more than 500 million yuan has been received, the problem of construction funds for the Zhengxin Research Center in the industrial park has been solved.

That's a big deal.

After comforting himself for a while with this reason, he finally came out of the pain.

I just thought about going home to make up for my sleep, and I will continue to fight tomorrow to implement the order. The phone from the e-commerce department came again.

Li Fanyu picked it up weakly, "Hey, you guys are doing a good job, you've been busy in the past two days." Go back and ask your manager to arrange a celebration banquet, and I'll treat you. ”

"Mr. Li, let's talk about the treat! We have been complained!"

"What?" Li Fanyu instantly cheered up, could it be... What went wrong?

"Tell me, what's going on?" he asked with a snarl of urgency.

"After the sales task was completed, we uploaded a thanksgiving announcement on the sales page of TT, announcing that it was all sold out. Unexpectedly, those consumers who didn't buy it jointly reported us to the Consumer Association. Ask us to reopen sales!" Mobile phone users, please browse and read, a better reading experience.