Chapter 130: What a Genius Idea!
Lenovo led the Chinese manufacturers to meet the cold dinner party, inviting more than 100 companies, and nearly 200 people attended.
But Xia Yu saw the circle of MP3 manufacturers at first glance.
Xu Guanglin, president of 7-Up Digital, is there!
Because of his late debut, and Xia Yu usually doesn't like to attend various occasions, he only has an impression of most of the bosses in his peers. But Polestar, a major player in the market, is rarely unknown to the young and excessive president.
Someone saw Xia Yu coming over, and immediately pointed it out to others, and suddenly it was a lot quieter here.
Xu Guanglin in the crowd stared at Xia Yu, he was remorseful and hateful, he shouldn't have gotten together with Gao Wenlong.
Xia Yu remained silent, walked over calmly with a glass of red wine, gently raised his wine glass in front of many people, and said simply: "Hello everyone." ”
A middle-aged thin man took a step forward, Yang raised his goblet and said, "Mr. Xia came so late, we came here after listening to Gates' speech, isn't it accompanied by beautiful women, don't you want to accompany us old men to talk nonsense?"
This is Hu Xiaocheng, the vice president in charge of MP3 business in Langke, a powerful storage manufacturer in Pengcheng, and now it has also expanded to the MP3 field, Xia Yu has met him twice, and he is quite familiar.
Mr. Hu laughed, it was indeed a little bit of a trivial delay. He smiled calmly and took two more steps forward, "What are you talking about?"
Fang Zhanping is a senior and leader in the circle, and said with a hearty smile: "Let's just say that you Polestar! Everyone is guessing, Polestar has not released a new product for two months, and a K2 will beat everyone so hard, what will the next generation of products look like?"
This is a temptation, and it can be regarded as a casual ridicule, and the specific degree depends on your own grasp.
Without waiting for Xia Yu to speak, another person also said: "Polestar should be a high-end machine, I don't know what is the expected goal of Mr. Xia's next machine?"
To say that there is no jealousy of Polestar Electronics. That's impossible.
Among the more than 20 Huaguo MP3 companies here, there are almost no red Polestar Electronics that have achieved such hot results in less than half a year, even if it is a large company like Patriot and Chaohua, they are also in a hurry.
Xia Yu's style is that he often shouts out the target first when a new product is launched, Polaris K1 is, and K2 has not fallen behind, so some people are in a hurry to find out.
But how could he be so stupid, his eyes swept from Xu Guanglin not far away, and said lightly: "Polestar's new product is under development." We're a small company, and we're dealing with big problems right now!"
Xu Guanglin heard that this was referring to Qixi's matter, but he didn't say anything, turned his head and walked to the side with a few acquaintances.
The lawsuit between 7-Up Digital and Polestar Electronics is getting worse and worse.
It can even be said that when the Gao family has almost succumbed to the succumb, and the eldest grandson Gao Wenlong is inevitably in prison, it is only a matter of time before Qixi loses the lawsuit.
That damn workshop mechanic actually recorded the audio early. He ran out again to testify in court.
In addition, the former director of Polestar, who was threatened by Gao Wenlong with his son, also told everything about what happened in his confession, and it can be said that although it has not yet entered the trial procedure, this lawsuit Seven Up has also lost.
But he sent the people who communicated the terms of the settlement. All of them were blocked back by that Xia Mingde!
Where do you see such ruthlessness in the mall?
Don't know how to stay a line to be a good person?
The more he thought about it, the more angry he became, and when he heard someone behind him complimenting and spying around Xia Yu and saying non-stop, his mood was even worse.
Gradually. He felt that the CEOs of the small companies around him who had cooperated with him looked at him a little wrong, and directly sued him. A few steps away from the reception.
Of course, Xia Yu was secretly staring at Xu Guanglin, although the lawsuit had the absolute upper hand, he couldn't relax and had to win it.
One or two million in compensation for losses is of little use, and it is still very necessary to deter a small night.
Seeing that he withdrew directly from the venue, he also sneered in his heart, he really didn't have the face to stay, and he didn't know what products 7Up Digital took to participate in CES this time.
The small talk here continued, and seeing that Xia Yu refused to disclose the situation of the new product, the topic returned.
There are those who talk about the smart home in Gates's speech, there are those who discuss which MP3s can win awards at this exhibition, and there are many more who are complaining about the booths that are discriminated against.
There is a separate showroom for the audio-visual equipment section of CES, but the main focus is on the DVD player, audio equipment manufacturers, and then the portable walkman. Traditional CD players account for a lot of this, and the final part of the MP3 part is even smaller.
Polestar's booth was at D26, which Xia Yu had seen before, a small corner location in the middle of nowhere.
But why are so many manufacturers still flocking to it?
Just look at the press releases on the Internet in the past two days, how many companies have begun to use the title of "XX Glory to Attend the 2005 CES Exhibition" to start publicity? Of course, the CES signboard is still there, and it can attract countless traders and agents from all over the world, and the business opportunities are still very large.
Xia Yu also has the purpose of opening up a little overseas market.
After talking to peers in the industry for about half an hour, Xia Yu took the opportunity to go to the bathroom and quietly ran to the circle of mobile phone manufacturers on the other side.
No one knows him here, and seeing that he is young and young, no one takes the initiative to greet him.
Xia Yu was also happy, and kept interspersing in the crowd to listen to what these people were talking about.
Well, the topic is similar, even a little more sad.
In the MP3 market, Patriot, Chaohua, Polestar and other companies have sprung up, not to mention how much money they make to suppress Korean and Japanese brands in terms of market share, but Huaguo's mobile phone market is now really a situation carved up by Nokia, Motorola, Samsung, etc.
Camera phone, color screen, dual Netcom, operator customization......
Some current hot trends and words were constantly brought up, and then triggered waves of discussions, and Xia Yu listened without speaking.
But I wrote a lot of it down in my heart.
……
January 6th was the first day of CES.
In the morning, the chairman of the organizing committee gave a speech at the main forum, and then Chris Anderson, the editor-in-chief of Wired, the most famous magazine in the industry, appeared to explain his article published in Wired in October 2004 - "The Long Tail".
Xia Yu knows too much about this, which can be called the first widely influential business and economic theory in the Internet era, and has a great impact on the strategy, platform, product logic, marketing and other aspects of many companies in the Internet era.
To put it simply, the concept of the long-tail theory is that when the acquisition cost is low enough in the Internet era, many small markets converge to produce market energy that can rival the mainstream market.
Later, Anderson also proposed the business rules of "Free". He pointed out that the power of free in the era of the Internet economy is endless, which has been verified by things such as Qihoo 360, online games, and later WeChat.
However, Xia Yu is really too familiar with these, and if he really wants to say it, he is afraid that he can talk about more things than Anderson himself, who has just started to study at this time.
I looked at the back process again, it was a speech by an information economist who was not very interested, and the official introduction of the exhibition, so he told Sun Bin and Liu Na to take note of it and leave the venue first.
Because Alan Davis of Inover Patents sent him a message, there is plenty of time to meet at any time today.
It's not that Davis suddenly became enthusiastic, but that the old owner called in the middle of the night last night. As soon as he asked about the situation, he immediately urged, and his tone was still very tough.
Yes, the background of this Huaguo company is not small!
In a hurry, he sent a message to Xia Yu early in the morning, and at the same time he was curious about what patents he could see.
Xia Yu now has a total of fifty-one patent prototypes in his hands, nearly half of which he has been thinking of and adding in the past two days, mainly related to various operations of touch screens and software application effects.
Among them, there are only seven invention patents, mainly for material use. The rest is the area of appearance and handling of the design class.
Some of these may have been applied for by Microsoft, Apple, Nokia and other companies, but who knows, as long as they are not approved, the patents being applied for will not be searchable.
and the Patent and Trademark Office approval cycle. There are one or two years at the end, and three or five years at most.
Of course, the prototype of his ideas is not really like a middle school student's expository essay to directly write out the idea, the overall function and core details of the basic specification. As well as the side, front, anatomical drawing, etc. of the appearance patent are professionally drawn, and accompanied by relatively professional description statements.
So when Davis finally appeared, he was stunned when he saw these patent application documents. And then it was full of shock.
I applied for more than 50 at once!
And although the descriptive language and proportional drawings used are not very professional, the key details are very direct and accurate, pointing to the core value of the patent.
He'd seen this happen when the designer was confident that the patents would be used.
As for the shock, with many years of patent agency experience in the field of electronic and digital, he can determine the value of these patents after scanning them!
Although they are mainly design patents and control patents, although some are variants of some popular styles on the market, and there are even suspected duplicates of patents that he knows are already being applied for, but on the whole, the availability and value of these patents are really not small!
Xia Yu knows that according to the consistent principle of the U.S. Trademark and Patent Office, if these applications filed by himself conflict with those applications already submitted by large companies, they will definitely be rejected, but I believe that there will not be too many.
At least he knows that although when the iPhone came out in early 2007, Qiao Gangster focused on describing that "as long as you swipe your finger, you can unlock the screen of the iPhone, and the phone in your pocket will not be misoperated", but the patent for sliding to unlock was only submitted at the end of 2005 and officially approved in 2011.
Another patent for a rounded rectangular shape was only approved in 2012, and it is estimated that the application time will not be too early.
Of course, this chicken rib patent has been complained about too much, but Apple has exchanged it for a lot of valuable things.
In addition, the touchscreen control area design and the touchscreen scrolling technology are Nokia's, which were applied for in early 2005, and the home button, back contour design, front panel overall glass cover design, and the famous "rubber-banding" patent were also applied for by Apple at the end of 2005......
2005 is really a magical year, but fortunately, Xia Yu has the opportunity to grasp it.
Here, Davis has spent more than ten minutes to see that these patent descriptions have been scanned through.
He pulled out six of them with his hand, and said to Xia Yu excitedly: "Mr. Xia Yu, congratulations, these are genius ideas! I sue you as a ten-year agent, except for these six design patents suspected of duplication, almost all of the others have great hopes!"
Being able to mix at the top of this industry, Davis's love for his work is also directly proportional to his level.
He didn't wait for Xia Yu to answer, he stood up and stretched out his hand and said, "I hope to become a patent attorney of Polestar Electronics, and I ask Mr. Xia Yu to agree!"
This face changed so fast, even if we just met just now, I didn't shake hands, and now it's here.
However, Xia Yu didn't have the heart to worry about him, as long as he signed a formal contract, it would be impossible for these people to be sluggish, which could still be guaranteed. What he values most is the strength and connections of this person that his sister-in-law said.
Being able to apply for a pass early is the most important thing.
So he smiled and got up to shake his hand: "Thank you for the compliment, it's an honor to work with you!" (to be continued......)
PS: First update. The next one is eight o'clock later. There is no more to it!