ISC's annual cocktail party, in fact, is an awards reception. Wines that have won awards at the ISC in New York will be awarded alongside the winners of the recent Spirits Competition in London.

There are a total of twenty-four award-winning wines in the Blue Lagoon range, and Link will certainly be in attendance. Eleven Gold Medals and thirteen Silver Medals in the same year, no other winery in history has won such an award.

However, the Blue Lagoon wine has already been confirmed to be awarded, and the certificate is only awarded at the annual reception.

He would have liked to go with Jessica. However, Jessica didn't plan to go with him this time: "I'd better stay at home and take care of Hannah!"

Link was in a hurry, and it was the end of the year, and Benehans had a lot of work to do. She didn't have to follow Link.

She didn't want to go, so Link had to go to England alone with bodyguards.

He arrived in London almost on time. After an hour or so of resting at the hotel, I changed into my gown and headed out for the ISC's annual cocktail party.

ISC's annual cocktail reception is held annually at London City Hall. This is an event that attracts the attention of the wine industry. Link saw police officers directing the main roads in the vicinity, making sure that the roads in the vicinity were clear.

He thinks that it is not because this reception can bring a lot of economic benefits to London, but mainly because the people who attend this reception are relatively famous people in the world. Leaving a bad impression on such a person will greatly reduce the image of London. So the British would rather waste taxpayers' money doing these things for this drinking party.

However, the tax of the British has always been relatively high. The maximum personal income tax is 40%, but that is only personal income tax, and the threshold is relatively low. There are various other taxes that are said to be insurance, which are actually taxes. So wasting such a small amount of money is actually nothing to the British government.

Under the command of the police officers, Link's car quickly entered the designated guest drop-off area.

In this area, there are already quite a few reporters guarding outside the guardrail. Those who are not journalists of entertainment news, nor are they of other news. Rather, it is a journalist for some professional liquor magazines. They were the journalists who paid the most attention to the reception.

"Mr. Hans, I'm a journalist for Vino Wine magazine. Can I ask you a question?" a reporter shouted at him as he got out of the car.

Vino Wine is a European wine magazine for Germany, France, Spain and Sweden. The magazine is now a monthly magazine with more than 60,000 readers. It also has its own scoring system.

They rated dozens of Blue Lagoon wines on the market, with 11 Gold Medalists rated 19 or more, and six of them were rated at the highest 20 (unbeatable). The Silver Award was awarded 18 points (outstanding), and nine of them were rated 19 points (Level 1).

Other wines that have not participated in the ISC also received good scores in their scoring system, and most of them scored 17 or 18 points. The lowest ones also have fifteen points (all good overall).

He didn't know if Snapton had any contact with them, but the other party was obviously still very respectful of Blue Lagoon wine. Of course, he is also willing to give faces.

He walked over with a smile and said, "Hello, there are still about ten minutes before the reception starts, maybe I can give you five minutes of interviews." ”

"It's a great honor!" Before the reporter could finish speaking, the colleagues around him had already put their phones in front of Link and asked the question.

However, wine is an "elegant" drink, and people who are engaged in wine-related industries also need to show their own demeanor. They're not as impatient as entertainment journalists. When someone speaks first, they don't rush to ask their own questions.

"Mr. Hans, I'm Mark Louise from Alcohol. Albert Anthony mentioned that he will still be going to your winery this year. Will your winery be making more Queens and Fire Clouds this year, or are you not planning to brew them for the time being, in order to guarantee the market price of both wines?"

Link nodded apologetically to the reporter who had just called him over before replying, "It turns out that the Queen and the Fire Cloud are excellent wines." And this year we have very good grapes. That being the case, we certainly hope to make more high-quality wines for wine lovers. ”

After answering the question, he smiled and said, "I hope to answer the Vino Wine question first." Thank you!"

When the other reporters heard him say this, they all waited for the reporter who stopped him to ask a question first.

The reporter heard Link take care of himself, and even his rather sharp question was asked a little more calmly: "Thank you, Mr. Hans." We all know that not long ago someone sued you for infringing on the Blue Lagoon grapes. Although the other party later withdrew the lawsuit. However, it also claims to have obtained the exclusive right to cultivate and sell Blue Lagoon grape seedlings. Is that a reconciliation?"

"That's a very good question! But it's not a reconciliation. The other party withdrew the lawsuit not because they obtained the right to cultivate and sell the Blue Lagoon grape seedlings from me. Rather, it is because the Blue Lagoon grapes are not infringing at all. So he's going to pay me 50 million dollars to get that power. ”

The reporter asked: "Are you worried about the appearance of a large number of Blue Lagoon grapes, which will have an impact on your Blue Lagoon wine in the future?"

"I don't know why the Blue Lagoon grapes appeared. And winemaking is not just about making good wines just because you have good grapes. Otherwise, there would be no winemaker. Besides, I can't guarantee that he will be able to grow real Blue Lagoon grapes. What I sell to him is only the vine, and what kind of grapes he grows has nothing to do with me. ”

As soon as he finished answering this question, a reporter asked: "Mr. Hans, we have noticed that the award-winning wines of the Blue Lagoon series are all on sale. Is this a hunger marketing strategy?"

The question didn't seem sharp, but Link could hear the pitfall.

The number of award-winning Blue Lagoon wines is huge compared to many wineries. It can even be said that one of his ordinary wines is at least several times the output of all the wines of some wineries. And this quantity is also used to limit the sale of this kind of hunger marketing, which seems a bit insatiable. So he can't be considered hunger marketing.

"Actually, we just want to wait until the wine is more drinkable," he laughs. If we're going to starve marketing, we don't tell consumers how much alcohol is going to be there, because then the marketing is better. At the same time, it will make their price higher and have a certain collection value. ”

He paused for a moment and continued, "But we didn't do that. Let consumers know how much we have in stock and let consumers evaluate our wines correctly. And put an end to the hype collection of the market. Keep our wine prices at the right price. ”

He then answered a few more questions, and the time was almost up. He smiled and apologized to the reporters before walking through the gates of the town hall.

He gave an interview this time, which made a good impression on those reporters. For example, when the reporter of "Vino Wine" reported on the annual cocktail party, he used the term "humble and polite young rich man, and the imaginary image of the American nouveau riche has been completely subverted".

After presenting the invitation at the guest registration desk, Link walked into the banquet hall by himself. Bodyguards were arranged separately.

He didn't have many acquaintances in the wine industry. But how can he be considered a celebrity in this industry. As soon as he entered, a number of people came up to greet him.

There are winemakers, sellers, wine critics, and the world's top sommeliers. And, of course, there are all sorts of celebrities in the fashion industry and their female companions in the fashion industry.

Whether he knew him or not, he politely greeted him. The rest of the time he was looking for acquaintances.

After a while, he saw Albert and Bank walking by.

"Link, welcome back to England. Bank, as a landowner, smiled and held out his hand. "Are those Jepsi Vanier horses okay?"

"Thanks, Bank! they're all good. My daughter loves them. Link smiled and shook his hand, then said to Albert. "Albert, you look so energetic tonight!"

Albert smiled reservedly and whispered, "There are indeed some happy things that happen." ”

Link raised an eyebrow and said, "About wine?"

"Uh-huh!" Albert smiled and nodded. Winemaker of the Year will be awarded, though. But he has been informed that the award will fall to him today. Of course, that was deliberately revealed to him by the ISC, so that he could prepare in advance, such as the award speech or something.

Link smiled and said, "That's great news!"

"Link, if you're interested, I'll introduce you to a few friends! they're all well-known sommeliers and high-end wine sellers," said Bank. ”

"Of course it's interested!" How could Link not be interested?

Wine merchants like Banker are mainly aimed at the middle and upper echelons, and although they do not sell much, their market represents the top market for wine. The person he wanted to introduce would certainly not be an ordinary wine merchant.

Albert also hopes that Link will meet more people in the wine industry. That's a big benefit for the Blue Lagoon wines.

He and Bank introduced everyone who had come to the party today to Link. Albert's friends were more wine critics. These critics either have their own standards of tasting or work for prestigious wine magazines. And most of those magazines have their own tasting scoring criteria. Their scoring criteria are authoritative in at least a certain area.

Befriending these people can make it easier for Link's wines to appear in their magazines.

There are quite a few wines on the table, not only a variety of wines, but also a variety of spirits and blends. These are provided by the participating wineries from all over the country, of course, this is a sponsorship, but also an advertisement.

Blue Lagoon grapes also offer some wines, including Queen and Fire Cloud, but not in large quantities, with five small cases of each wine. Quite a few people use these two wines to flatter Link.

Something that is in the limelight, and it really lends itself well as a conversation between strangers.

Link wasn't very comfortable with the occasion at first. But he soon became more and more adept. Because although there are small groups here that talk about art, there are also groups that talk about vulgar topics like food and wine.

Of course, there are many people who talk about sports, investment, world economy and politics, and hot issues in the world.

He can talk about these topics.

That's also due to the fact that he often surfs the Internet and reads a lot of information. He can find a lot of information from the comments, and he likes to think about things as if they were deep, hoping to find the root cause of the incident.

That kind of self-study allowed him to occasionally put forward some relatively novel ideas on these people's topics.

If he encounters something that he is not sure about, he always smiles and is silent, quietly listening to other people's high talk. This makes people mistakenly think that he is "knowledgeable and cultivated".