Chapter 196: If You Don't Want to Do It, Don't Do It!

As a typical man of action, Xia Yu immediately packed up his mind to check information on the Internet.

Then, he was quickly dumbfounded.

His first goal, the only JD Mall that can compete with the Alibaba empire in the field of e-commerce in the future, can't be found on Baidu?

No, although Jingdong only got the first investment of today's capital at the end of 2006, it has been more than two years since they transformed from physical IT sales to online malls, and there should be no news at all!

Of course, he didn't give up, he thought about it, and directly entered the "Jingdong Century Trading Company" in the Baidu search box, the well-known Jingdong Mall industrial and commercial registration name, only to find that their online mall was still called "Jingdong Multimedia".

Click in to see, the page is also very simple, and the products are completely computer building accessories, floppy disks and complete machine business. Look closely at the physical store address on the right.

Sure enough, at this time, Liu Qiangdong has not completely given up the physical store business he started!

Looking at this, the money-burning e-commerce has not been able to drag down your cash flow, I don't know if "Brother Qiang" needs financing now......

Anyway, write it down first.

The other thing is about social media.

Although the domestic Kaixin and Renren were crippled later, especially after the rise of Weibo, which was deformed and grew, it was beaten without temper, but as a social networking site that created the national "era of stealing vegetables", it has been prosperous for at least a few years. As long as it is launched at the right time, it is definitely good business from an investment point of view.

Well, Kaixin.com was not established until 2008, and the predecessor of Renren.com, the school intranet, was at the end of 2005, and there was no shadow at this time.

After all, Facebook has not become popular in the United States, and the entrepreneurs who are best at imitating in China have not yet set their sights, which is a bit worrying.

Speaking of which, there are also thriving Web2.0 projects in China, that is, blogs, whether it is blogs in China or blogs. The blog of Xinlang has also been launched, and of course, there is also the QQ space that will be popular all over the network in the future, which has just been launched for a week......

But how could Xia Yu invest in this sunset industry. The only promising QQ space, Tencent, can't look down on itself.

Forget it, let's write it down first, and wait for the opportunity.

It's a big deal to wait for Polestar Electronics to stabilize here, and make a school by yourself!

……

The next day, Xia Yu finally waited for the call from the little girl Fang Yuanyuan. However, because of the tight time, Xia Yu only invited him to a Western meal, and refused to go shopping together.

That's what a boyfriend should do, okay......

Fang Yuanyuan was speechless in this regard, and laughed at his old antiques.

Speaking of which, Xia Yu didn't guess wrong. This time, I knew that Fang Yuanyuan was really sixteen years old, or a virtual age, but he didn't skip the first level even if he went to school early. As for the knowledge of computer hacking, it is purely self-taught in addition to playing games.

Well, it started with a counterattack after a stolen number.

This little girl was angry at the time, and went directly to the master to study for a week, and then she got the original "Legend" account back, not to mention, the level continued to improve in the next month, and the small team that stole the number was later directly killed and disbanded by her!

Sure enough, a fierce little girl......

Because there's still a lot going on. The two didn't talk in detail, but they made an appointment to play together next time they came to Yanjing.

Xia Yu took a taxi to her near home, and then went to Genma Weiqiang to meet up with Xu Feirong, Polestar's partner in Yanjing.

They agreed on a location near one of Mr. Xu's largest stores. On Danling Street on the south side of Zhongguancun Road, the time was three o'clock in the afternoon, but the two had to get together in advance.

Speaking of which, Polestar relies on a low-cost retail partner direct sales system in the MP3 market. It is also a legend that is not big or small, and the retail channel general Hua Yongqing, whom Xia Yu admires very much, has been greatly admired by this after researching it.

However, in later exchanges, Hua Yongqing also pointed out that if this system wants to continue to be used in the mobile phone market. A major overhaul is needed.

At present, Polestar's retail partners have covered nearly 200 cities across the country, and they are completely direct sales strategies.

At the same time, the marketing department of Polestar Electronics has separated the zero channel division, which is coordinated by Zheng Wei and assisted by Ma Weiqiang, with a total of more than 20 people.

However, Hua Yongqing pointed out that with Polestar Electronics' current situation, it is simply not enough to meet the demand for direct sales cooperation outlets in second-tier cities in China, according to the sales rules of the mobile phone market!

According to him, the current domestic mobile phone manufacturers have already taken the "direct control terminal + crowd tactics" sales model to the extreme, while foreign mobile phone manufacturers are "follow step by step + channel sinking", the core is the intensive cultivation of the channel, directly covering the fourth and fifth tier cities.

So he built YƬ Polestar to prepare for this aspect of the improvement in advance, which is quite a big system project.

By the way, Hua Yongqing has officially replied to Xia Yu a few days ago and is ready to join Polestar Electronics.

At present, he has officially resigned from Sujiang Tianchuang and is dealing with some follow-up matters, and also assists the unresolved Witt Investment and Jingding Trading Company to accept the assets and talents of Tianchuang Company.

This is already doing Polestar a favor.

As for pointing out Polestar's electronic channel system, he said it to prove his status.

But Xia Yu is so happy!

He has decided to have a good chat with Hua Yongqing after returning to Yangcheng and carry out a comprehensive reform of Polestar's channel system.

……

At this time, Ma Weiqiang also entered the door, and saw Xia Yu coming over in a hurry.

In the past two days, he has led people to communicate privately with two other influential independent retailers in Yanjing, and has collected a lot of "evidence" of Xu Feirong's treatment of Polestar products in the past six months.

So as soon as he sat down, he couldn't help but say: "Mr. Xia, this Xu Feirong is really not a thing! Patriot and Samsung are acting as agents at the same time, not to mention, he also cooperated with a lot of advertisements." We have compensated a lot of marketing costs!"

This is really a bit ruthless, Xia Yu asked, "Is there any evidence?"

Speaking of which, Polestar's contracts with its retail partners are quite formal, and they strictly stipulate the rights and obligations of both parties. In the absence of clear evidence, unilateral termination of the contract is to compensate the other party for the expected losses.

Just like Polestar Electronics, if it directly bypasses Xu Feirong and cooperates with others in the Yanjing market, it will be considered Polestar's fault, and if Xu Feirong clearly violates the regulations, it can naturally be directly dismissed.

Ma Weiqiang nodded: "I heard from other retailers, and then I went to his store to find someone to talk to." The discovery is true. But when it comes to evidence, I really can't talk about it. ā€

Xia Yu nodded: "It's already good." Next time, you can try recording secretly. It's a bit of a hassle to say that...... Enlightenment, I've been thinking, according to the market response of Polestar Electronics, this Xu Feirong won't do this?"

Ma Weiqiang also shook his head and said: "I don't know about this, maybe I may have received someone else's money." ā€

Received money from others?

This sentence woke Xia Yu up.

He still has a little impression of this person, and he saw it when the Polaris K1 was released at the Pengcheng Electronics Exhibition shortly after it came out. At that time, Patriot also released new phones, and then Polestar Electronics followed to grab business, and many retail partners were attracted from there.

Now that I think about it, this is Zhongguancun, and across the two streets is the headquarters of the Patriots. It is also an important town for major IT distribution channels. Xu Feirong has been operating IT digital products for so many years, and it is impossible to say that he has nothing to do with them.

And the battle between Patriot and Polestar is not once or twice......

Thinking of this, Xia Yu said to Ma Weiqiang: "The things in your hand are enough to replace this Xu Feirong, so you can simply order it." By the way, what about the other two you communicated?"

"Actually, it was picked out from the five families, you see!"

Ma Weiqiang handed over an A4 piece of paper to Xia Yu and introduced: "This Hongde Digital has six stores, and is preparing a seventh, the boss is called Huang Zhipeng. It used to sell Chaohua MP3, but now it has been cleared, and this Zhihua Digital has five stores, and it has never sold MP3 before, but this Zhao Guangjian is very optimistic about Polestar. It means that you want to go straight to the diamond level. ā€

There are some more detailed introductions on this information, Xia Yu looked at it carefully, felt that it was okay, and asked: "How about people in contact?"

Ma Weiqiang thought for a while and said, "Hongde's Huang Zhipeng should be more shrewd." Like a traditional businessman, he is also familiar with business, and that Zhao Guangjian is relatively simple and sincere. ā€

Xia Yu nodded. I already have a plan in my heart.

When Xu Feirong came recently, he didn't seem to realize his situation at all, and greeted Xia Yu with a smile: "Xia always has time to come to Yanjing, it's so mysterious!

Xia Yu smiled faintly, squinted his eyes and said, "Don't dare to disturb more." ā€

Xu Feirong usually doesn't spend much time in his own store, and he mainly leaves it to the store manager to take care of. Ma Weiqiang's investigation was also carried out secretly, and it was not exposed for a while.

But maybe it was due to a weak heart, Xu Feirong, who was in his forties, looked at Xia Yu, who was more than half younger than him, very uncomfortable, and only felt that there was something hidden in the smile of the young man in front of him, and his forehead was a little sweaty.

He sat down slowly and hurriedly said, "Oh, I don't know if Mr. Xia called me to come this time, it won't be just drinking tea!"

Xia Yu stared at him and said quietly: "I came to Yanjing this time to have something, and by the way, I will learn about the sales situation of Mr. Xu's side." ā€

Xu Feirong said: "Well, fortunately, Polestar's advertising is good, and we retailers are all following it! Especially the newly launched Polaris S1, I have never seen such a best-selling high-end ......."

"Oh, how popular is it?"

"I can't remember the specifics, but it's been less than 50 days since January 20th, and it seems that there will be 2,000 units?"

"It seems that Mr. Xu is really busy, then I'll tell you", Xia Yu tapped the teacup lightly, paused and continued: "As of the 7th of this month, the sales volume of S1 in Yanjing is 2098 units, and so far you have 3000 units, right?"

Xu Feirong coughed: "It's the people below who are in charge, I don't remember clearly." That's a pretty good number, isn't it?"

Xia Yu smiled and continued: "It's a good one, Wei Qiang, you tell Mr. Xu about the situation in several other big cities." ā€

Ma Weiqiang didn't check it at all, and reported it fluently and directly: "The latest statistics of the marketing department officially ended on the 7th, of which 3,750 units were sold in Shanghai, 3,081 units in Yangcheng, and 2,890 units in Pengcheng, which were the top three; ā€

Clang!

Xia Yu put the half-full teacup on the marble table, splashing a lot of tea, and Xu Feirong was also subconsciously excited.

He stared at Xu Feirong and sneered: "Mr. Xu is very clear, Yanjing is the largest digital market in the country, and the sales of other similar products should be more than twice that of Rongcheng, you will give Polestar such a result!"

"Mr. Xia, in fact, we ......"

"And whatever!"

Xia Yu interrupted him directly, and then reached out to take a statistical data from Ma Weiqiang's side, slammed it on the tea that was spilled on the table, and said: "In the past six months, you have received a total of 2.1 million promotional expenses from Polestar, but it has only been assessed that it has cost less than 1 million, how do you explain this?"

"Also, while you are cooperating with Polestar, you are also a franchise partner of BenQ Trading, an electronic channel provider, and you represent Patriot and Samsung MP3s at the same time, and you take care of them very much, do you also have to have an explanation?"

In the end, Xia Yu threw the soaked paper forward, and said word by word: "Xu Feirong, Mr. Xu, don't do it if you don't want to do it!" (to be continued......)

PS: Chapter 2......

It's been too busy these two days, sincerely. Someone asked how many monthly passes plus a change, in fact, I want to say that as long as I have time to write, I will definitely change, and there are no special hard requirements.

To be honest, I fought too hard last month and delayed my work a bit. The rent of Beipiao is 4,000 a month, and we still have to live on our wages!