Chapter 92 Plan your own sales network

Link thought of it, but wasn't sure if it would work. He can't be blamed for that, all kinds of law books in the United States may be stacked higher than people, and even if you are a lawyer, you may not be able to understand all the laws in the United States. He is even more unlikely.

So, he called Bella and told her that he wanted to start a small slaughterhouse on the ranch.

Finally he asked Bella, "If I do that, are there any legal restrictions?"

"There are definitely limitations. However, the USDA (United States Department of Agriculture) and the FDA only make some restrictions on testing indicators and site environmental requirements. As long as the indicators are passed, you can apply for a sales license. ”

"What kind of requirements are needed?"

"I'll sort it out and send it to you. ”

After Link received the information, he took a closer look. It was found that those bills were actually quite old. Nor are the limits imposed on these areas too harsh. You don't even need to apply for a sales license if you don't want to sell it in a supermarket. But the cattle he slaughtered could not be sold only on his own farm.

Strangely enough, for agricultural products exported to the United States, the FDA will require the exporting country to provide a valid certificate of origin, etc., but for the food produced by domestic companies, the company does not require the company to provide consumers with information about the place of origin.

Of course, there are not many requirements in terms of slaughterhouses. However, it requires beef produced by a qualified meat processor to be sold on the market. Whether it's opening your own store or going to the supermarket.

If the beef he slaughtered could go into the supermarket, of course. But the big retailers have a close relationship with Wall Street, and John Malone has the power to influence Wall Street. Small supermarket chains are also vulnerable.

Because food production in the United States is also very concentrated, and the relationship between those companies and Wall Street will not be easy to think about. Small supermarkets are also easily affected, and once other products are discontinued, such small supermarket chains can wait to go out of business.

He may have been a bit of a persecution delusion when he thought that way. But he didn't want to go over it again and again, and it was certainly best to be able to do it once and for all.

He thinks he's selling better. It's just that the cost of opening a store is too high, and if you only sell beef, I'm afraid no one wants to go to a store to buy beef. In the United States, there are some cities that also have special wet markets, but everything is available in supermarkets, and many people prefer to go to supermarkets. But it is usually a vegetable market that is privately opened. Beef and pork will never let you see that there are bones, and the beef sold is usually packaged and sent to the supermarket.

He pondered for a long time, and finally came up with a solution. But this solution requires someone to help him.

He made a call, "Harry, what time does it leave today?"

"It's still the same as usual, eight o'clock in the evening. Are you going to invite me to a drink?" said Harry with a laugh.

Link smiled and said, "Then it's eight o'clock in the evening, I'll ask Bill." I have something to discuss with you. Is that okay?"

“OK。 Eight o'clock in the evening, where?"

"The coffee house next to your shop. How?"

"Isn't it drinking?"

"No, we're not drinking tonight!"

At eight o'clock in the evening, Link showed up on time outside Harry's pizzeria.

Harry was already there waiting for him. He asked, "Bill hasn't arrived yet?"

"It should be almost there. He's coming. Harry saw a red car parked at the café they were waiting to go to.

The two walked over, and Bill chattered, "Hey, Link." Don't you think it's normal for the three of us to go to coffee together? Maybe you can change your mind, I know there's a nice bar. There are a lot of lonely women in it. ”

"Maybe it's because the money in their wallets is lonely and they need more companions. Harry punched him. "Did you break up with that Diana?"

"It's Diana, man. Her name is Diana, and you have to remember her name, that's respect for her. But me and her are in the past. ”

"Okay. I'll try to respect your past tense!" Harry said speechlessly.

Bill laughed and said, "You should respect it." Man!" he turned to Link again. "You said you had something to talk to me about? Are you going in?"

"Of course, if you don't feel embarrassed to have coffee with two big men. ”

They found a place in the coffee shop and ordered a casual quilt coffee. Link spoke his mind.

Harry frowned and said, "Let me open a restaurant?" but I've never done that before. ”

He didn't expect Link to ask him out because he wanted to invest in him and let him open a Western restaurant. He dared to open a pizzeria because he had this foundation himself. But opening a Western restaurant is too difficult for him, which not only requires good dishes, but also a world of difference from a pizzeria in terms of operation.

Of course, Link also thought about this question: "So I didn't want you to open a Western restaurant that only caters to the elite of society. He paused and said. "You can target some middle-income families. Strictly speaking, it's not a real Western restaurant. Rather, it's a more traditional fast food restaurant. Someone else sells a steak for fifteen dollars, you can sell it for five dollars. As long as the taste is passable, I think business can still be expected. ”

He asked Harry to open a restaurant like that so that his beef could be sold directly: "Beef and pork, and chicken, I can sell directly to our chain at a low price. Some fish can also be offered. ”

Harry was still thinking about it. Bill said to him, "I said, man, what do you have to worry about?" Link is willing to invest money in you, and you don't have to pay a penny, even if you can't make it, you can come back and open a pizzeria. ”

Link smiled and said, "Bill is right. I can invest fifteen million and you can open 10 to 15 branches in the city of Nevada. All the funds are paid by me, and you account for 10% of the shares in the early stage. If you open a branch in the future, as long as you take out your own funds to invest, you will distribute them according to the funds you contributed + 5% of the shares. ”

When Harry heard about such a good thing, he finally nodded and said, "Okay, I did it." In the early stage, I still only need 5% of the shares. After all, I still have to get paid. However, with the branch that was opened in the early stage, I hope to be able to buy a certain percentage of the shares from you in the future. ”

Link didn't really care about the chain. The main reason for doing this is to build a sales network of its own. Such a restaurant could sell beef from his farms, as well as some low-grade wines. If he becomes bigger, he will not lose, he will not be able to do it, and he will not be broken.

"Okay! Then you do market research to see which cities are more appropriate. I hope to have those branches in place by next summer. ”

"I will. ”

Link turned right to Bill and said, "Bill, how is your garage doing now?"

"Business is good. You know that Las Vegas has a lot of tourists. Quite a few tourists in Europe have an International Driver's Permit. But they don't have a car. I offer used car rentals and the business is quite good. ”

Link smiled and said, "Are you interested in cross-industry development, and do you have any plans to open a branch?"

"You're going to invest in me too?" said Bill, perking up. "Of course you have to be interested. You say, what are you going to do with me?"

"Harry opened the restaurant, and he would consume most of the beef slaughtered on my farm. But you know, slaughtered cattle, not all beef can be bought in a restaurant. Those minced meats can be used to make hamburgers. I think if you open a hamburger shop in a garage, I think there will still be a business. ”

When Bill heard this, he was a little concerned and said, "That seems like good business." But you know, there's a hamburger or pizza restaurant on almost every kilometer of the major highways in the United States. ”

Link certainly knows. In some places, restaurants are exclusively for drivers of passing vehicles. There are more restaurants than gas stations. But Bill has his own advantages in doing that: "But they don't have a garage. ”

Harry suddenly said, "So, Link. I think there's one more problem between us!"

"What's the problem?" Link asked, turning to him.

"It seems that you have a lot of cattle on your farm, and if the meatpacking groups still boycott your cattle in the future, how many cattle do you plan to slaughter a day? I think at most it will be more than thirty a day. Even if we open 30 branches, we may not be able to sell all 30 cows. ”

"So, I'm going to San Francisco tomorrow. Link explained with a smile. "Under normal circumstances, my farm sells 20,000 cattle a year. Of course, that needs to be adjusted. When we get adjusted, we need to slaughter more than 60 cows a day. Of course, that can't be digested by our restaurant. But I didn't expect them to do that. In fact, I'm only going to hand over the medium sorted beef to our restaurant. You know, we're targeting consumers who are middle-income households, or lower-middle-income households. As long as it tastes good, they won't ask for high-grade beef. Of course, I will also give a small amount of the best beef to our restaurant. ”

"But that would affect business. Harry was a little unimpressed by his claims. "Even if it's a homeless man, they pay for steak, he doesn't care that he only pays the price of a hamburger, but he always thinks about the best veal. ”

Link thought for a moment and said, "I thought I had found a good selling point for my beef: organic. And the place of origin will be marked. I think this will get consumers to pay attention!"

"Is it really organic?"

"Not yet, but soon it will be. I'm going to handle it. ”

Bill listened for a moment and said, "Okay. Link. I think your plan is good. But what about the cattle you're going to sell now? I agree to work with you. But it takes time for both a restaurant and a slaughterhouse. ”

"I can lose a little bit of the cattle that I want to sell before this winter. Most of the cattle are sold to small meat processing companies in other states. ”