Chapter 568: Qi Xuan's Bad Move

At the end of his trip to Australia, Shi Lei returned to Wudong. Pen "Fun" Pavilion www.biquge.info

Before leaving, Shi Lei went to visit Huo Chengdong again, and Shi Lei was still full of respect for this Mr. Huo. Huo Chengdong made an appointment with him, when Bai Lao was eighty years old, he would definitely return to China, and then he would drink and talk happily.

Although there are many things that are not under Shi Lei's control in Sydney these days, the results are quite satisfactory, Shi Lei does not know that this time in China is not calm.

Cao Chong returned to the imperial capital in humiliation and expanded desperately.

According to Shi Lei's instructions, Yao Er also used the domain name online, but instead of linking it to the QR code of Qixuan, he made a static page, which is very similar to Chongbai's homepage, but the main part of the middle part of the webpage is written with the words "The company will terminate all business on May 1 due to financial problems".

There was no deliberate effort to do anything, and the media soon flocked to it, and there has always been no lack of media attention for such a brand-new project as bike sharing.

As a result, in just 24 hours, many media, especially online media, published screenshots of the pages under the domain name chongbai.

On Weibo, in the circle of friends, on top of the two main publicity channels of shared bicycles, a large number of people frantically forwarded the information released by several official media, and spontaneously shouted "Rush to worship?" one by one, and the situation is quite out of control.

After Cao Chong learned about this, he immediately asked people to investigate, but how could Yao Er let him easily grasp the handle? He had already transferred the domain name in Shi Lei's name and used a foreigner's information to board the plane.

But Cao Chong is not stupid, of course he knows that this is Shi Lei's ghost, so in all the publicity, he emphasized that the official website domain name of Chongbai Technology is chongbike, not Chongbai. also immediately began to carry out public relations, refuting the rumors, saying that there is no problem with worshipping, and this is all a competing company.

Through Cao Chong's efforts, although the official media deleted Weibo, millions of private retweets have been made.

Cao Chong used Rang Chongbai's social account to release news to refute rumors, but the number of such messages forwarded was very few. Although the comments below are all scolding its competitors for their unscrupulous means, the number is too small. In addition, Cao Chong quickly tasted the bitterness, originally in the imperial capital already had nearly 100,000 installed capacity, more than 40,000 users of Chongbai Bicycle, in just 48 hours, more than 30,000 people uninstalled Chongbai Bicycle APP. Among the more than 30,000 people, more than half of the users have paid a deposit.

More than 10,000 people, which seems to be a lot, but each person is a deposit of 299, which is equivalent to a deposit of more than 4 million yuan being applied for return in an instant, which is almost equivalent to a run on a company that has just received an investment of 20 million and has burned more than 15 million.

Moreover, it may be difficult for these refunded users to return to the customer list in the future.

On the one hand, Cao Chong asked the company to return the deposits of these users as soon as possible, because at this moment, once a user breaks the news that there is a problem with the return of the deposit, it is likely to trigger a new round of runs. On the other hand, Cao Chong kept contacting the media to get the media to speak for him, saying that the competitors' methods were too inferior, and they would use the law as a weapon to fight back.

But Cao Chong himself understands very well that this is also shouting and shouting, hoping to make those lost users a little more rational. In fact, his lawyer told him that the probability of winning a lawsuit is equal to zero for this kind of thing. First of all, Cao Chong could not confirm that there was an inevitable connection between that domain name and Qixuan, and secondly, even if it was certain that the domain name belonged to Qixuan, that page was also released by Qixuan, but no one mentioned Chongbai Technology from beginning to end, and there was only one "company" on the page.

At best, it can only be morally condemned against Qixuan, and this is still risky, because once Cao Chong clearly says that Qixuan is malicious competition, Qixuan can even sue him for defamation.

Cao Chong has been going crazy in the past few days, seeing that the company has burned almost all the investors' money, but it has nearly 50,000 users and more than 10 million deposits. He happened to increase investment and prepare for rapid expansion, and most of the deposit was used by him for the second round of bicycle customization and publicity, but he didn't expect Shi Lei to make such a bad move.

This directly led to the number of deposits being cut by nearly half, and Cao Chong had to take out the company's remaining liquidity to return to those users who had run on it.

According to Cao Chong's prediction, the funds on hand can support at least more than a month, and he even accelerated the contact with Yangcheng, and is ready to wait until the next batch of bicycles are in place before they are put into Yangcheng, and occupy the Yangcheng market first. But now that he is being messed up like this, the funds in his hand are not enough, although the money from the bicycle manufacturer has been paid, and the bicycles will continue to be produced, but he is almost to the point where he has no money to go to Yangcheng to publicize.

You know, publicity is a new enterprise, the most important part of the new industry, the hardware of shared bicycles needs to occupy a lot of money, and the publicity funds will only be on top of the hardware cost. And now, Chongbai has no money.

Cao Chong could only advance his plan and began to contact venture capital institutions. However, those venture capital companies that were originally full of enthusiasm seemed to have made an appointment, and their attitudes cooled down at the same time, and they began to talk to Cao Chong, saying that the company needed to study the sustainable development of the project.

After a circle of contact, the valuation of the venture capital company with the highest quotation is only 280 million. This is a pretty good valuation for most start-ups, but Chongbai's valuation in the angel round reached 200 million, and Cao Chong gave up 10% of the shares in exchange for an investment of 20 million. And now, he gave up 10 percent, and what he could get was only 28 million, how could Cao Chong be willing?

Other venture capital companies also say that your user base has decreased by one-third in the past few days, which proves that the market is not optimistic about your project, and it is normal for the valuation to shrink.

Cao Chong was so hateful that he almost rushed to Wudong single-handedly with a knife to find Shi Lei and chop him into minced meat.

On the other hand, Qixuan, the layout of colleges and universities has been nearly completed, and bicycles have begun to be put into the city, which is diametrically opposed to the market treatment of Chongbai, and Qixuan bicycles have been popular once they have been put into the city.

The municipal government even took the initiative to contact the local media to cheer for the green travel advocated by Qixuan, and the first batch of 5,000 bicycles brought more than 15,000 APP installations to Qixuan, of which the number of recharge users exceeded 10,000.

This may not seem like a lot, but this is only 5,000 bicycles, concentrated in two districts of Wudong. By the time Qixuan's layout in Wudong is completed, the industry will evaluate that the number of Qixuan's users will exceed 150,000 or even higher in Wudong alone.

You must know that Wudong has a population of only 8 million, while the imperial capital has more than 20 million. Its gold content speaks for itself.