The development process of Burger King is not without twists and turns, which can be called a "history of blood and tears".

Xu Wenhui has read his investigative report, which clearly states that in the eight years from 1954 to 62, Burger King expanded rapidly across the United States, with more than 250 stores.

However, after 8 years of glory, Burger King began to decline again, and in 67 it was sold to a company that began to concentrate on Burger King and reorganize and optimize the chain structure.

After a later merger, the report says that McDonald's executive Donald Smith was hired to take charge of the company's operations just this year.

As soon as he took office, Smith made a bold effort to optimize the structure, proposing a business plan called Operation Phoenix. It upgrades and improves the company's franchisee agreement, enriches the variety of dishes, unifies the company's store design style, and makes its brand characteristics more distinct.

Xu Wenhui nodded in recognition: "Professionalism is worthy of being professional, if it is me to operate, without some guidelines for the future, it is estimated that it will not be better than him." ”

Although these measures had obvious results at first, the business idea from "Uncle McDonald's" ultimately failed to make Burger King "nirvana"!

Not only is the financial situation becoming more critical, but it is also dragging down the performance of the parent company, and the sale has once again become inevitable.

Coupled with the disagreement with the joint venture, it is not surprising that they now want to get away from it and sell it separately.

This time, in addition to Xu Wenhui's investment company, there is also GrandMetropolitan, an entertainment company in the empire on which the sun never sets, who is interested in taking over.

In Huo Jianning's report to Xu Wenhui, he clearly wrote his prediction: our team is deeply skeptical that this company, which is mainly engaged in alcohol and beverages, can stop the declining trend of Burger King's performance!!

Xu Wenhui nodded, in fact, he himself did not know much about the Burger King company in the 20th century, only knew that this company in another time and space, "Burger King" is all over the United States, whether it is in the big city, next to the road or even casual neighborhood corners, you can find the trace of the "Burger King" restaurant. Burger King has more than 10,000 stores in more than 60 countries and regions around the world.

After the 21st century, Xu Wenhui vaguely remembers that due to neglecting the consolidation of the brand, many franchisees have chosen to withdraw, and in 2000, Burger King once again faced the fate of being sold.

It wasn't until around 2002 that Burger King was sold again for $1.5 billion.

Of course, the value of Burger King is definitely not even 1.5 billion, although it is the second largest in the United States, but Huo Jianning and others have assessed that at best, it is only tens of millions of brand values.

"No problem, after the acquisition is completed. You can make a full acquisition of Burger King, remember this time, you have to buy it wholly owned, otherwise there is no need to buy it. Xu Wenhui gave an order to his opponent.

Huo Jianning nodded hurriedly, "Yes!

After the acquisition of the "Guangdong Bank", Xu Wenhui still has a lot of money at hand, and he has to make a steady stream of profits every day, and it is not a problem to buy a catering company.

"Remember, though, to keep a low profile and be careful of concealment. Don't draw the attention of the American people, the media, and the government until the acquisition is complete. Xu Wenhui thought about it and reminded him.

He knows that Americans are very xenophobic, and if he is an outsider and wants to buy their American company, he may obstruct it, and the media will do things, so Xu Wenhui still has to keep a low profile.

"Of course, we have experience, don't worry. ”

Huo Jianning assured with a smile.

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For Xu Wenhui, Burger King is just an idle move, success is good, failure does not matter, in the final analysis, his focus is on entertainment, until his entertainment group is extremely large, will fully invest money in other businesses.

The weather was sunny and cloudless.

Xu's Building, at this time it is the time to go to work, and all the employees of Xu's Group are in a hurry to start entering the company!!

Xu's Building, at the beginning, was mainly simple and atmospheric, but as the company flourished, it was reflected in all aspects, and on this basis, even the building has made many improvements.

Compared with the original acquisition, the building has been decorated with exquisite and elegant decorations, and there are many gorgeous murals, among which many are cheap artworks purchased from the mainland, but have great potential in the future.

The soft carpet, coupled with the atmospheric modular sofa, and the luxurious crystal chandelier exude a soft light as a whole.

Good ventilation not only keeps the room warm and the air is exceptionally clean, of course, all of this is carved on the basis of money.

Working in this environment, employees are naturally in a happy mood every day, and enhance everyone's vanity, and say that they are Xu's employees to the outside world, which gives people a sense of superiority.

Today, the entire Xu Group, the number of employees in the world has reached several thousand, and there are one or two thousand people in TV stations and film and television companies alone.

The momentum of large companies and large groups is increasing day by day, and everyone has to admit that Xu Wenhui has miraculously created a behemoth in less than two years!!

There are many famous directors, stars, models, and singers in various parts of the office building, because Xu's Group has many subsidiaries, and its companies will find celebrities to endorse.

Beautiful women are always the most popular.

At this time, Zhang Guorong's original sweetheart, the female star Mao Shunjun, is surrounded by several men at the moment.

She is a charming woman with a female self, independent and strong in the eyes of the audience. She is proud, a collection of thousands of favors, she is unruly, and her eyes are still clear and bright when she walks through the wind and rain.

This is the only genuine girlfriend Zhang Guorong admitted, and her beauty when she was young is nothing to say.

In the Chinese film industry, it is really difficult to find a woman with such a charm and a dimple and a smile, her appearance and temperament can definitely firmly attract the attention of men. After a year of growth in the art world, she has become skillful and calm, always keeping a distance from her colleagues, and she can talk if she wants, but if she wants to rub oil, there is absolutely no door.

She coped gracefully, in the midst of advancing and retreating.

No matter how attentive they are, the beauties are always perfunctory. was a little boring, and there was an embarrassing cold scene around Mao Shunjun.

"I'm sorry, I'm going to sign an endorsement. Mao Shunyun said elegantly to the men around her.