Chapter 495: Building Word of Mouth (Asking for Subscriptions!)
Three thousand seven hundred!
This is the sales volume of Hongguang on the first day of listing!
At nine o'clock in the evening, after the Volkswagen part counted this number, the company was jubilant. Pen ~ fun ~ pavilion www.biquge.info
To be reasonable, if it weren't for the fact that many dealers were too conservative in the first batch of distribution, resulting in the insufficient number of actual cars in the store and affecting some transactions, this number would have risen by 20 percent!
However, the current achievement is enough to make the newly established Zhengxin Volkswagen branch rejoice.
Zhang Yao, general manager of Volkswagen Branch, sent the sales report to the group at the first time.
At the headquarters of Zhengxin Group, the supervisors did not get off work, and they were still waiting for the market performance of Zhengxin's first low-end model.
After seeing this number, everyone's hanging hearts finally let go - now it seems that this step is kicked out.
"Do a good job of market follow-up!"
"Inform the existing two production plants, start the production line with all your might, love you, and increase production!"
"Inform the expert group to step up the transformation of the production capacity of the adventure expert to meet the next sales peak!"
"Tell the public relations department and the public to release this sales to the media in the form of news, and take this opportunity to carry out another wave of publicity to recruit dealers!"
……
A series of orders were quickly conveyed from here, and the entire group, along with the Volkswagen branches, quickly deployed what needed to be done next.
With a clear division of labor and fast and efficient collaboration, the whole group is like a sophisticated and powerful engine.
An engine that can drive market sales!
……
With the cooperation of Volkswagen's subsidiaries and the group, the entire market support work was carried out smoothly. Now the two factories that can produce are in full swing, working in three shifts 24 hours a day to supply the huge market demand. In a short period of time, the investment promotion department of the Volkswagen branch received calls from all over the country, asking for reservations or agent dealers!
On the first day of listing, 3,700 units!
The next day, 5,500 units!
On the third day, 6,900 units!
Hongguang's sales have almost grown by leaps and bounds.
……
In fact, a large part of the first batch of customers are users of the Pinche.com forum.
After the actual car arrived, these keyboard warriors who can usually only blow water on the Internet finally have a chance to pretend to be forced. As a result, various posts on the forum of "Volkswagen Hongguang Pick-up Operation" continued to emerge, and for a while, the forum page was filled with all kinds of show car stickers, almost slaughtering the version!
"Live up to expectations, and finally succeeded in picking up the car in Antong today! The scene of holding grass was so hot that I almost didn't squeeze my brother to death...... After an afternoon of test driving, I want to say that Hongguang is absolutely worth it! On the way back from picking up the car, my brother tried to play a high-speed run-in according to the advice of the old drivers of the forum, and guess how much I soared?185! I feel that I can still soar if I go higher, but I don't dare to step on the accelerator again when I am about to get off the highway! I feel that when I am 185KM/h, the power has just dried up. It's a god for a micro-noodle!"
"The actual measurement can be elegant! But it can't burn the tire. What I actually want to say is that the control is really fucking comfortable! I used to open up all kinds of micro faces on the construction site, what Hafi's, Daewoo's, and even high-end MPVs have been driven, but none of them are Hongguang's hand! In the price range of 5,60,000 yuan, Hongguang is definitely the leader! The engine is very powerful, and on the way back, I deliberately tried the fuel consumption, 6.8L for 100 kilometers in the city, this is still the run-in period!
"It's really good, I can't afford to buy a car that is too expensive, so I have to buy a micro-face to pick up my wife and children. Others use it for work, I use it as a private car commuter, a novice driver, and I don't have much sense of motivation or anything. The biggest impression is that the interior gives me a very good feeling, and the new car has a slight smell. But the seats and interior materials are conscience, and my wife and mother say that it doesn't look like a car with more than 50,000 yuan. The middle seat is very comfortable, and the people with motion sickness also feel very comfortable when they sit!
"Haha, I'm a plumber, and I sell Hongguang for business. I was very reluctant to dismantle the middle and rear seats...... But I have to say, after dismantling, it can really be installed! After the dismantling at noon, a customer asked me to come to the door in the afternoon. I pulled a full set of tools, six packs of putty powder, and fifteen four-meter Nifeng pipes...... That's it, there are two of us workers squatting in the back of the car!
"It's a bit noisy, but we know how much money we spend, and we can't compare a car with more than 50,000 yuan with the A8, right? haha...... In other respects, the manual transmission can definitely bring out the skills of my old driver. When you test the second gear, you can have a maximum output of 6,200 rpm! The new car is not listed, no one cares about the small place, and the second gear starts directly after the red light along the way, which directly makes a large wave of luxury cars eat fart! Among them, there is Hongguang's big cousin A8, hahahaha...... Cool!"
……
The reputation of the first batch of Hongguang users is almost one-sided!
There are a few complaints on the forums occasionally, and none of them are directed at the car itself. But...... I started late and couldn't pick up the car on the same day. Come and complain that the old drivers are too fast......
Therefore, the first experience imparted to this part of the people to the new users who came to consult the old drivers about the car experience is..."If you want to pick up the car on the same day, go to the 4S store early to queue up!"
At such an injunction... Zhengxin Volkswagen 4S stores around the country have ushered in another wave of peaks. And because of the ear-to-ear teaching of the old drivers, the sales peak is all concentrated in the morning.
Even after the fifth day, it is clear that 4S stores around the country have stocked up, ending the sales strategy of selling part and ordering part of the product taken a few days ago due to the lack of stock. But most of the customers also came to the front of the store early to line up before the store opened.
I was busy until I was dead in the morning, and I didn't have anything to do in the afternoon...... This made Volkswagen dealers and salespeople everywhere cry and laugh...... In response to this situation, stores in various regions had to put up signs of "sufficient stock".
But this kind of hint is useless!
After posting the signs, there were fewer passengers in the morning, but there were not many in the afternoon, and the customers seemed to like this kind of queuing to grab the car...
As a result, these dealers took off the indication of "sufficient stock" and replaced it with "a small number of existing cars".
As a result, sales are as hot as before.
After a week of sales, Hongguang has abundant power and high fuel economy. The interior is good, the chassis is stable, and the front and rear drive can be elegant, which quickly stands out in the micro-surface market.
In a short period of time, this model, which is positioned as a low-end MpV, has won the love of many users.
Most of the Hongguang is used for commercial use, with good performance and good chassis technology, which gives the operator a lot of confidence. These small bosses or self-employed people who are tired of running around for a living are very wild.
So on the Internet, all kinds of ridiculous jokes about Hongguang have emerged!