In the conference room where mortals are safe, three big words "brain platinum" were typed on the projector. Lin Fan was very satisfied with everyone's surprised reactions, even though in front of him was the newly recruited personnel of the operation department of Mortal Security, who were specifically responsible for the promotion and marketing of Mortal Security Guards.

"Mr. Lin, this brain platinum seems to be a health care product, right?" Xu Sheng, as the company's chief technology officer and vice president of the company, naturally wanted to ask, after all, Lin Fan gave outline instructions most of the time, and the specific things had to be handled by him, if the people below came to ask him, wouldn't it be embarrassing for him to ask three questions?

Lin Fan nodded in affirmation, "In fact, the marketing of various products is the same way, which is nothing more than to attract the attention of customers, and then increase the customer's recognition of the product, and finally generate consumption." Lin Fan's voice was a little louder, "At this point, Brain Platinum is something we should learn from." ”

Many people were still a little disappreciative on their faces, Xu Sheng's face was confused, his profession was technology after all. However, there was a frowning person who caught Lin Fan's attention, this is the newly hired operation manager Chai Da, graduated from the Department of Economics and Management of Fudan and has been engaged in the marketing industry for ten years, and was previously the operation director of a medium-sized Internet company in Zhongguancun.

The reason why Lin Fan made this posture today is that he has not had a mind for Chaida, since Chai Da entered the company, he has always been polite and respectful to Lin Fan, but Lin Fan is not so arrogant and confident. Respect is just the norm of the mall, and it is a fool to take the boss's salary but not even maintain the respect on the boss's face.

Whether or not Chaida is truly convinced, this beating is inevitable. The first is to establish Lin Fan's prestige, and the second is to tell Chaida to do his best, your boss is not a fool.

"You must have heard of the chaos of domestic health care products, unlike the European and American markets where it takes thirty or forty years for a product to mature, and it only takes three or five years in China, so each health care product must be quickly expanded in popularity, paper media, TV advertising, and overwhelming publicity, and brain platinum can fight a bloody way in such a market, and can maintain the first sales volume for five consecutive years, I think there is always a place for us to learn. ”

Chaida nodded, then shook her head again. "Mr. Lin, can you elaborate a little more?"

"We can start the study from the whole propaganda war of Brain Platinum, Brain Platinum first started the propaganda war from the paper media, the best move of Brain Platinum lies in its advertorial, he did not choose to put advertisements on the advertising page, but in the news, current affairs, and even sports sections, through the form of similar popular science and news biography to report Brain Platinum, so that the first sense passed on to people is authority, not as an advertisement. ”

Chaida was still a little unconscious, but now he had a sudden sense of enlightenment, "This is the first cause effect!" Chaida couldn't help but blurt out.

"What is the First Cause Effect?" asked a staff member.

Lin Fan smiled at Chaida, and Chaida explained, "This is a term in performance management, specifically referring to people's first impressions, and the first impression is the most important thing for people's perception of things. ”

The staff led by Xu Sheng looked at Lin Fan with a slightly different gaze, our President Lin really has something in his stomach! Lin Fan saw everything, but he didn't know it, in fact, he was also secretly refreshed in his heart, man, who hasn't pretended to be forced.

This is the nature of men, from thousands of years of male power concepts, from the adventure and recklessness in men's bones, it is estimated that it is also related to the primitive era to find a spouse, men are used to showing themselves to get what they want, of course, this is also the law of this society.

"The second is the publicity in the field of television, let's not mention the advertising of brain platinum for the time being, after all, it is too brainwashing. ”

Brainwashing? Chai Da couldn't help chewing on this word, the more he thought about it, the more he felt that what Lin Fan said was appropriate, thinking about the repeated chanting of 'no gifts for the holidays this year, and giving gifts to brain platinum', it is indeed the same as the brainwashing in the pyramid scheme, thinking of this, Chaida admires Lin Fan's subtle knowledge.

Lin Fan was getting better in front of the round table, and his hands clenched involuntarily, "I think everyone knows that the greater the density of advertising, the better, but the advertising intensity of similar products is not small, and even many product advertisements will take away the attention of Brain Platinum, but why can Brain Platinum stand still? It is positioning!" Lin Fan emphasized again, "It's positioning!"

"Other health care products position themselves as health care products and even medicines, but only brain platinum, only him! Wrap yourself as a gift! Gifts and exchanges are the national conditions of China, you can be sick, you can have poor excretion, you can lack sleep, but you can't help but give gifts. ”

Some young staff couldn't help but burst out laughing, and immediately apologized to Lin Fan, Lin Fan waved his hand to show that he didn't care, "This is the national situation in China, although it is funny but it is true, not to mention asking people to do things for the time being, just saying that gifts are not allowed during the New Year's holidays, so it is well-known to everyone, sounds high-end, and has health care effects of brain platinum will naturally enter the people's shopping list." That's when the overwhelming advertising, as well as the curative effect of poor excretion and lack of sleep, came into play......"

Chaida was the first to applaud, his expression full of admiration, "I don't think anyone has been able to study the road to success so thoroughly, Lin is always a marketing person!"

"Marketing is not my specialty. Lin Fan smiled modestly, "I'm just throwing bricks and bricks, and the specific things depend on the colleagues in the operation department under the leadership of Manager Chai, you are professional talents." ”

At this time, Lin Fan's affirmation made everyone feel as if they had eaten honey, and they all promised to live up to Lin Fan's expectations. And Lin Fan also took the opportunity to leave, leaving only one thing for everyone to leave, hiding the back of merit and fame.

A female nymphomaniac said: "Wow, I always thought that Mr. Lin was young and had no ability, but I didn't expect him to understand marketing so well." ”

"That's right, otherwise we Lin would have been able to establish a company. ”

"Do you know? It seems that our Mr. Lin is still a technical genius, I heard that our company's anti-virus software was developed by Mr. Lin himself. Another said secretly.

"My mother, are we all talented?"

......

Chaida was a little amused by everyone's reaction, but he also admired this Mr. Lin in his heart, he came to the company at the invitation of his old friend Xu Sheng, but now he is ready to talk to his old friend about this boss, otherwise this bowl of rice will not be stable.

In the office, the smile on the corner of Lin Fan's mouth couldn't be hidden, Lin Fan clenched his fist: Lin Fan, the forced pretending just now was very good, don't be proud, make persistent efforts!

"Mr. Lin, what are you laughing at?

"Huh?"

Xu Shengyou scratched his head and pointed to the door, "Mr. Lin, you have something? You didn't hear me knock on the door just now?"

"I'm fine, how could I be okay. If Xu Sheng sees it, the wise image he has built up and down for a period of time will be completely ruined, but he still has to pretend to be indifferent" It's just a little happy to solve the problem of product promotion. ”

Xu Sheng was amused when he heard this, "I came to you to talk about this matter, you can take a look at the marketing plan that was preliminarily drawn up in the conference room just now......